Previous Digital Skills work-insight projects

Take a look below at just some of the work-insight projects that have previously been delivered as part of the Digital Skills project.

Adornment Archive

Adornment Archive are an online jewellery designer drawing inspiration from minimalist architecture.

 About the project:

This work insight project had a primary focus on helping Adornment Archive to grow their online audience with an international market by developing a growth strategy and improvements in website SEO.

 Maria, MSc Digital Marketing student:

"It's been a pleasure working with Adornment Archive, who made this Digital Skills experience a great opportunity for learning new digital marketing skills. In particular, I was identifying the most appropriate keywords for the jewelleries and I was planning and executed a TikTok strategy as well. Thus, this opportunity allowed me to become more comfortable in sharing my ideas. I also gained confidence in knowing how to apply all of the skills I learnt. Special thanks to the Adornment Archive team, who supported me through the project, and I am delighted to have received the opportunity to continue working with Adornment Archive.

I would say to someone who is thinking about doing the Digital Skills Programme but is not sure: You should definitely try it! The things you will learn are beneficial to any job role you might want to pursue.”

 Adornment Archive:

“The placement went really well, the Adornment Archive team felt Maria delivered on what was asked of her and couldn't fault her delivery or enthusiasm. Maria was a real pleasure to work with and had lots of ideas to bring to the table, we’ve had a great experience with Maria and Loughborough University London and would welcome future collaborations.”

Foreign Affairs

Foreign Affairs is a multiplatform media organization with a print magazine, a website, a mobile site, various apps and social media feeds, an event business, and more. Foreign Affairs is published by the Council on Foreign Relations (CFR), a non-profit and nonpartisan membership organization dedicated to improving the understanding of foreign policy and international affairs through the free exchange of ideas.

About the project

The work-insight project focused on increasing digital fundraising/sales, increasing digital reach and online audience and improving how the business measures impact of digital reach, and engagement.

Student, Tija, MSc Digital Marketing student

"It's been a pleasure working with Foreign Affairs who made this Digital Skills experience a great opportunity for learning new digital marketing skills. With their help, I learned how to use Google Analytics which usually wouldn't be available to me. Moreover, I learned how to analyse performance and audience on social media accounts. Assisting the Foreign Affairs digital events helped me improve my digital skills which are crucial for the future digital marketing jobs. I have valued their business expertise and leadership, as well as their natural flair for creativity."

Foreign Affairs

"The Digital Skills programme's work-insight project was an exciting opportunity for us. This is a brilliant initiative. The team was friendly and professional and we felt supported throughout the project. We couldn't be happier with the student who worked with us. She was very proactive, professional and brought new insights and expertise in areas we were less confident about. Thank you for this opportunity and we hope this may serve many more people!"

Echo

Echo is an Economy of Hours: a marketplace without the money. Echo brings together local people and local organisations – including startups and sole traders, established businesses and not-for-profits – to create a community-wide economy of hours where members buy and sell their skills, services and resources they have for those that they need, using a currency called 'Echoes'.

About the project

The Digital Skills work-insight project involed working with Echo to maximise the impact and reach of 'The Match', a scheme Echo established during the Covid-19 pandemic, in partnership with Loughborough University London. The Match connects furloughed workers with small businesses and charities, for targeted skills-based volunteering. Selsabil's focus was around improving the online presence of The Match in order to recruit more participants, and increase our reach and impact.

Selsabil, MSc Security, Peace-building and Diplomacy student

"Working with Sarah at Echo's 'The Match' programme has been brilliant. As a communications volunteer, I was involved in several key areas such as planning, analysis, and strategy. I have built upon my skills and experiences I developed throughout my MSc to contribute to Echo's brand voice and communication strategy. I also had the opportunity to develop newer skills such as a data analysis, audience mapping, and skills matching. I used LinkedIn Learning’s online courses, provided to me by Loughborough University London, to supplement my knowledge and application to the tasks during my placement at 'The Match'. This breadth of experience would not have been possible without the support of Sarah, who welcomed my skills and aspirations into the team. It has been a privilege to contribute to Echo through the Digital Skills programme, and I extend my heartfelt thanks to everybody on the Digital Skills team."

TERN (The Entrepreneurial Refugee Network)

TERN (The Entrepreneurial Refugee Network) is a social enterprise and nonprofit which supports refugee entrepreneurs in the creation and development of their businesses, providing services throughout three stages of entrepreneurial process: business exploration, business start-up and business growth.

About the project

The Digital Skills work-insight project involved research on stakeholder mapping activity across cities in the UK and Canada in order to provide a prioritisation of top 5 UK and Canadian cities.

Vanessa, MSc Entrepreneurship and Innovation Management student

"I found the project with TERN interesting and insightful. It allowed me to develop my research skills."

Pulse Social

Pulse Social is a Not-For-Profit sports social enterprise, which provides inclusive sports for all ages to explore a variety of sporting activities. Their social purpose is to create change in local communities to provide an inclusive environment for all ages to explore a variety of sports and activities.

About the project

Ellie, a MSc Design Innovation student, contributed towards a series of online fund raising/crowd funding activities to support Pulse Social Sports' further community engagement programme and events, including Pulse Social Sports latest programme 'She gets social', a social initiative aiming to help more women from disadvantaged communities to participate in sport and exercise activities.

Watch Ellie's video diary about the project on YouTube.

Sajith, a MSc Sport Analytics and Technologies student, collaborated with Pulse Social Sports to support expansion of online events and fundraising around 'She gets social', a social initiative aiming to help more women from disadvantaged communities to participate in sport and exercise activities. These activities included liaising with external stakeholders digitally and operationalising activities relating to the online events.

Watch Sajith's video diary about the project on YouTube.

Moonhub

MOONHUB provides high-quality training for forward-thinking companies by immersing users in interactive VR training scenarios, helping them gain and retain knowledge, whilst also providing the opportunity to onboard new staff.

About the project:

This work insight project focused on helping Moonhub develop a marketing strategy aiming to create digital content for their online audience, and to grow this audience through social media channels.

Francesca, MSc Digital Marketing student

"It was a unique and super enjoyable experience working with Moonhub for the Digital Skills programme. This opportunity allowed me to further develop my marketing and social media skills and explore the world of virtual reality and B2B startup. Immediately, I was openly welcomed by the entire Moonhub team. I was also involved in extra-work activities that allowed me to get to know each team member and understand the company culture. Special thanks to Hannah, who supported me throughout the project and believed in me. I am delighted to have received the opportunity to continue working with Moonhub and to be able to contribute more actively to the growth of the company."

Hannah, Moonhub

"Francesca has worked with us for a marketing project and has completed multiple blogs for our websites as well as a social media marketing report. We have been impressed with her dedication to this project, and as a result, we have offered Francesca a part-time social media/marketing paid internship with us whilst she finishes her master's at University.

We are really looking forward to working with Francesca in helping us create a larger audience on our social media channels and utilising her expertise and skills learnt through University and prior work placements. This is Francesca's first time working for a B2B company, and so we hope this job opportunity will prove to be beneficial for her as well."

Decyfr Sport

Decyfr Sport is a British-American upstart sportstech venture aiming to educate new and non-endemic fans around sports such as the NFL, F1 and Premier League - thereby maximising international fan bases internationally, through immersive experiences and gamification.

About the project:

This Work Insight Project set out to identify and utilise best practice digital marketing to enhance Decyfr’s digital footprint and effectively target key demographics, evaluate key metrics such as click-through-rates, engagement rates, and cost per acquisition across the sport markets we are looking to target. The project also looked to carry out research and to propose ways in which Decyfr could inform their social media and digital marketing strategy.

Zhiyuan, MSc Sport Marketing:

“I joined Decyfr Sport and was mainly assigned with a task of analysing the social media content and providing thoughts and suggestions on reaching more target audience. I met with the Decyfr team virtually twice a week. On my working days, I would be assigned a task and then check in two hours to check how was everything going. At the end of the week I usually made a presentation. It was a really efficient, clear and pleasant communication, with thoughts and ideas sharing mutually. The Decyfr team are very open to listening to my ideas and always gave feedback on my work, which gave me more confidence. I am very happy that I could be helpful at Decyfr Sport, and I really appreciate Decyfr’s offer of a potential intern opportunity.”

Decyfr Sport:

“Zhiyuan joined Decyfr Sport in October to help us optimise our social media content -in order to more effectively reach our target audience. During his placement, he displayed strong research, analysis, and presentation skills -which helped us effectively benchmark relevant content, and tailor our offering in a stronger and more precise way. Additionally, his ability to showcase relevant and practical examples of how we could increase engagement, whilst also having a steady and consistent brand identity across our digital platforms helped inform our strategy. All in all - a very strong showing, and Zhiyuan developed into a very useful resource for us here at Decyfr Sport.”

iSpy Sport Search

iSpy Sport Search are an organisation looking to create and provide exposure and market opportunities for athletes, sports clubs and sporting organisations. iSpy Sport search have worked with LU LDN students on a number of Work Insight Projects and have been highly supportive in offering our students support and training in new digital areas.

About the project:

This Work Insight Project had objectives around building an online system for athletes to record stats, data, schedules, records, training, using online tools such as Clickup and Notion.

Yierpaen, MSc Sport Analytics and Technologies

“This project challenged me in various ways, one being I wasn't familiar with the digital software used - 'ClickUp', and also, working with outside organisations and people with experienced and professional backgrounds. Luckily with patient assistance and advice from the iSpy Sport team, I've been able to learn 'ClickUp' on my own, and had a few coaching sessions helped set up by Sam, which were really beneficial. I'm extremely satisfied with this project and this opportunity to improve my digital skills, communication and project related work skills.”

iSpy Sport Search

“Yierpaen took the project on without any fear. He understood the brief, and executed without a second thought. He is methodical in his thinking, and was able to go above and beyond in all the work accomplished. We had a consultation call with a large software company based in San Francisco who I had earmarked to help complete the project. After looking at the work Yierpaen had completed, they said there’s not really value they could add, due to the quality of Yierpaen’s work. The iSpy Sport team are extremely happy with how this project went.”