Institute for Sport Business

Our staff

Image of Dr Andrea Geurin.

Dr Andrea Geurin

Director of the Institute for Sport Business

Dr Geurin has published extensively on the topics of sport communication and marketing, specifically focusing on athletes’ and sport organisations’ use of social media, as well as media portrayals of athletes of differing race, gender, and nationality.
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Professor Aaron Smith

Professor Aaron Smith

Director of Innovation and Entrepreneurship

Aaron pursues research interests in the management of psychological, organisational and policy change in sport, business, health, religion and society.
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Holly Collison

Dr Holly Collison

Senior Lecturer, Institute for Sport Business

Dr Holly Collison is an anthropologist in the field of Sport for Development and Peace (SDP).
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Constantino Stavros

Visiting Fellow

Constantino (Con) is a Visiting Fellow and is predominantly based at RMIT University in Melbourne, Australia where he is the Associate Dean of Marketing with responsibility for the staff and programs in that discipline area.
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Dr Eddie Mighten

Dr Eddie Mighten

Teaching Fellow

Eddie is a Teaching Fellow in the Institute of Sport Business, with research interests in leadership and professional football exploring ideas that explain the influence leaders have on those they interact with.
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Dr Lauren Burch

Senior Lecturer, Institute for Sport Business

Lauren is a senior lecturer in Sport Business with research interests in digital and social media communication and marketing within the sport industry.
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Dr Madeleine Orr

Lecturer

Dr Madeleine Orr is a sport ecologist based in the Institute of Sport Business at Loughborough University London.
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Professor Tony Ghaye

Professor in Sport Business

Tony teaches in the Sport Business and Leadership programme in the area of reflective practice, and has previously held the position of External Examiner. He brings a blend of world class research, consultancy, and business experience to this role.
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Emily Hayday

Dr Emily Hayday

Lecturer in Sport Business

Emily is a lecturer in Sport Business, with research interests in sports mega-events and the associated concepts of leveraging and legacy.
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Jonathan Boase

Guest Lecturer

Jonathan is an industry expert and collaborator within the Institute for Sport Business.
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Peter Keen

Peter Keen

Guest Contributor and Director of Sport Advancement at Loughborough University

As part of his role, Peter is working with the Institute for Sport Business at Loughborough University London, sharing his expertise in national sport strategic planning, high performance leadership and coaching.
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Dr Russell Seymour

Senior Enterprise Fellow

Dr Russell Seymour is the Senior Enterprise Fellow for the Institute for Sport Business.
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