Institute for Sport Business

Our staff

Professor James Skinner

Professor James Skinner

Director of the Institute for Sport Business

James joined us from Australia and is passionate about delivering outstanding opportunities for students in the business of sport.
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Professor Aaron Smith

Professor Aaron Smith

Director of Innovation and Entrepreneurship

Aaron pursues research interests in the management of psychological, organisational and policy change in sport, business, health, religion and society.
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Professor Mike Caine

Professor Mike Caine

Associate Pro Vice Chancellor for Sport and Professor of Sport Technology and Innovation

Mike was the inaugural Dean of Loughborough University London (2013-2018). Mike is currently working with colleagues at MIT on research pertaining to innovation-driven entrepreneurship ecosystems.
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Holly Collison

Dr Holly Collison

Senior Lecturer, Institute for Sport Business

Dr Holly Collison is an anthropologist in the field of Sport for Development and Peace (SDP).
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Constantino Stavros

Visiting Fellow

Constantino (Con) is a Visiting Fellow and is predominantly based at RMIT University in Melbourne, Australia where he is the Associate Dean of Marketing with responsibility for the staff and programs in that discipline area.
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Daniel Read

Dr Daniel Read

Lecturer, Institute for Sport Business

Dr Daniel Read joins the academic faculty as a Lecturer after completing his PhD with the Institute for Sport Business.
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Dr Eddie Mighten

Dr Eddie Mighten

Teaching Fellow

Eddie is a Teaching Fellow in the Institute of Sport Business, with research interests in leadership and professional football exploring ideas that explain the influence leaders have on those they interact with.
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Dr Lauren Burch

Senior Lecturer, Institute for Sport Business

Lauren is a senior lecturer in Sport Business with research interests in digital and social media communication and marketing within the sport industry.
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Madeleine Orr

Lecturer

Dr. Madeleine Orr is a sport ecologist based in the Institute of Sport Business at Loughborough University London.
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Dr Andrea Geurin

Director of the Institute for Sport Business

Dr Geurin has published extensively on the topics of sport communication and marketing, specifically focusing on athletes’ and sport organisations’ use of social media, as well as media portrayals of athletes of differing race, gender, and nationality.
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Professor Tony Ghaye

Professor in Sport Business

Tony teaches in the Sport Business and Leadership programme in the area of reflective practice, and has previously held the position of External Examiner. He brings a blend of world class research, consultancy, and business experience to this role.
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Emily Hayday

Dr Emily Hayday

Lecturer in Sport Business

Emily is a lecturer in Sport Business, with research interests in sports mega-events and the associated concepts of leveraging and legacy.
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Jonathan Boase

Guest Lecturer

Jonathan is an industry expert and collaborator within the Institute for Sport Business.
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Peter Keen

Peter Keen

Guest Contributor and Director of Sport Advancement at Loughborough University

As part of his role, Peter is working with the Institute for Sport Business at Loughborough University London, sharing his expertise in national sport strategic planning, high performance leadership and coaching.
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Dr Russell Seymour

Senior Enterprise Fellow

Dr Russell Seymour is the Senior Enterprise Fellow for the Institute for Sport Business.
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