Institute for Sport Business
Our staff
Dr Andrea Geurin
Director of the Institute for Sport Business
Dr Geurin has published extensively on the topics of sport communication and marketing, specifically focusing on athletes’ and sport organisations’ use of social media, as well as media portrayals of athletes of differing race, gender, and nationality.
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Professor Aaron Smith
Director of Innovation and Entrepreneurship
Aaron pursues research interests in the management of psychological, organisational and policy change in sport, business, health, religion and society.
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Dr Holly Collison
Senior Lecturer, Institute for Sport Business
Dr Holly Collison is an anthropologist in the field of Sport for Development and Peace (SDP).
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Constantino Stavros
Visiting Fellow
Constantino (Con) is a Visiting Fellow and is predominantly based at RMIT University in Melbourne, Australia where he is the Associate Dean of Marketing with responsibility for the staff and programs in that discipline area.
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Dr Eddie Mighten
Teaching Fellow
Eddie is a Teaching Fellow in the Institute of Sport Business, with research interests in leadership and professional football exploring ideas that explain the influence leaders have on those they interact with.
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Dr Lauren Burch
Senior Lecturer, Institute for Sport Business
Lauren is a senior lecturer in Sport Business with research interests in digital and social media communication and marketing within the sport industry.
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Dr Madeleine Orr
Lecturer
Dr Madeleine Orr is a sport ecologist based in the Institute of Sport Business at Loughborough University London.
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Professor Tony Ghaye
Professor in Sport Business
Tony teaches in the Sport Business and Leadership programme in the area of reflective practice, and has previously held the position of External Examiner. He brings a blend of world class research, consultancy, and business experience to this role.
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Dr Emily Hayday
Lecturer in Sport Business
Emily is a lecturer in Sport Business, with research interests in sports mega-events and the associated concepts of leveraging and legacy.
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Jonathan Boase
Guest Lecturer
Jonathan is an industry expert and collaborator within the Institute for Sport Business.
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Peter Keen
Guest Contributor and Director of Sport Advancement at Loughborough University
As part of his role, Peter is working with the Institute for Sport Business at Loughborough University London, sharing his expertise in national sport strategic planning, high performance leadership and coaching.
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Dr Russell Seymour
Senior Enterprise Fellow
Dr Russell Seymour is the Senior Enterprise Fellow for the Institute for Sport Business.
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