Institute for Sport Business
Our staff
Professor James Skinner
Director of the Institute for Sport Business
James joined us from Australia and is passionate about delivering outstanding opportunities for students in the business of sport.
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Professor Aaron Smith
Associate Dean for Enterprise and Professor of Sport Business
Aaron Smith has been appointed as Professor of Sport Business at Loughborough University London. A global leader in his field with a formidable record of industry connections, his research focuses on the management of psychological, organisational and policy change in sport business.
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Professor Mike Caine
Professor of Sport Technology and Innovation
Mike was the inaugural Dean of Loughborough University London (2013-2018). Mike is currently working with colleagues at MIT on research pertaining to innovation-driven entrepreneurship ecosystems.
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Dr Holly Collison
Lecturer, Institute for Sport Business
Dr Holly Collison is an anthropologist in the field of Sport for Development and Peace (SDP).
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Dr Andrea Geurin
Reader within the Institute for Sport Business
Dr Geurin has published extensively on the topics of sport communication and marketing, specifically focusing on athletes’ and sport organisations’ use of social media, as well as media portrayals of athletes of differing race, gender, and nationality.
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Dr Allan Edwards
Reader in the Institute for Sport Business
Dr Edwards is a Reader in the Institute for Sport Business. He is the Programme Director for MSc Sport Business and Innovation.
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Professor Tony Ghaye
Professor in Sport Business
Tony teaches in the Sport Business and Leadership programme in the area of reflective practice, and has previously held the position of External Examiner. He brings a blend of world class research, consultancy, and business experience to this role.
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Dr Emily Hayday
Lecturer in Sport Business
Emily is a lecturer in Sport Business, with research interests in sports mega-events and the associated concepts of leveraging and legacy.
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Jonathan Boase
Chief Executive
Jonathan is an industry expert and collaborator within the Institute for Sport Business.
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Peter Keen
Guest Contributor and Director of Sport Advancement at Loughborough University
As part of his role, Peter is working with the Institute for Sport Business at Loughborough University London, sharing his expertise in national sport strategic planning, high performance leadership and coaching.
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Andy Reed
Senior Lecturer, Institute for Sport Business
Andy Reed is the Director of SajeImpact and SportsThinkTank and has recently joined the board of the Chartered Institute for the Management of Sport and Physical Activity.
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Dr Steve Swanson
Senior Lecturer in Sport Business
Dr Steve Swanson is an experienced manager in a variety of international sport settings. As a Senior Lecturer in sport business, Steve teaches in several areas relating to leadership and management in sport. His research explores key aspects of organisational behaviour such as leadership, culture, change management, and employee commitment.
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Sam Whale
Teaching Fellow, Institute for Sport Business
Sam is Managing Director of Unforgiving Minute, bringing his extensive experience of crafting and delivering leadership and coaching solutions to Olympic and Paralympic sports.
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