Institute for Sport Business

The Institute for Sport Business incorporates an internationally-recognised faculty of academics with research and teaching expertise in the business of sport. The Institute seeks to deliver world-leading research with a real world impact in an era of significant social, economic and technological change. 

Having trouble viewing this video? You can also watch the video on Youku. 

When I heard that the UK’s premier university for sport had a postgraduate campus in London, I knew it was the only choice for me.

James McAllister, Loughborough University London student

The Queen Elizabeth Olympic Park is the perfect location for the UK’s top University for Sport to establish a second campus. Loughborough University London sits amongst some of the world’s most iconic sporting venues, which continue to host highly prestigious global sports events, such as the Rugby World Cup, UCI Track Cycling World Championships and the LEN European Aquatics Championships.

Our research

Recent research undertaken by the Institute for Sport Business has examined the rapid growth in the business of sport as well as leadership and change, innovation and sport, wearable technologies and other sports tech, as well as social responsibility in sport.

Master's degrees

Our Sport Business master's degrees incorporate teaching from a broad range of experts in the sport business industry, to empower you with the knowledge and abilities needed to operate across the commercial, not-for-profit and public sport business sectors.

• Sport Analytics and Technologies MSc
• Sport Business MRes
• Sport Business and Innovation MSc
• Sport Business and Leadership MSc
• Sport Marketing MSc

MPhil and PhD degrees

If you decide to undertake an MPhil or PhD degree with the University of the Year for Sport (Times and Sunday Times Good University Guide 2017), you will become part of a talented research community and will have the opportunity to engage in global research projects with a focus on sport business development, discovery and impact.

The Institute for Sport Business is particularly interested in candidates with a research interest in sport consumer engagement, sport enterprise performance and sport social innovation.