Institute for Sport Business

The Institute for Sport Business incorporates an internationally-recognised faculty of academics with research and teaching expertise in the business of sport. The Institute seeks to deliver world-leading research with a real world impact in an era of significant social, economic and technological change. 

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I moved to London in September 2017 to pursue the Sport Business and Leadership MSc and I must say it was one of the best decisions of my life!

Arnav, Loughborough University London graduate 

The Queen Elizabeth Olympic Park is the perfect location for the UK’s top University for Sport to establish a second campus. Loughborough University London sits amongst some of the world’s most iconic sporting venues, which continue to host highly prestigious global sports events, such as the Rugby World Cup, UCI Track Cycling World Championships and the LEN European Aquatics Championships, MLB Baseball, Premier League Football, Netball World Cup, Hockey World Cup and the World Diving Championships.

Our research

Research by the Institute for Sport Business focuses on money, morality and meaning, and the implications of these factors on sport business. As such, the Institute maintains an interest in Sport Consumer Engagement; Sport Enterprise Performance; and Sport Social Innovation.

Master's degrees

Our Sport Business master's degrees incorporate teaching from a broad range of experts in the sport business industry, to empower you with the knowledge and abilities needed to operate across the commercial, not-for-profit and public sport business sectors.

• Sport Analytics and Technologies MSc
• Sport Business and Innovation MSc
• Sport Business and Leadership MSc
• Sport Marketing MSc
• Sustainable Sport Business MSc

Additionally, our Institute contributes to Loughborough London’s cross-Institute programmes on Development and Social Change, including

• International Development MA
• Internataional Sustainable Development MSc

PhD degrees

If you decide to undertake a PhD degree with the number one university in the world for sports related subjects (QS World University Rankings by Subject 2017-2021), you will become part of a talented research community and will have the opportunity to engage in global research projects with a focus on sport business development, discovery and impact.

The Institute for Sport Business is particularly interested in candidates with a research interest in sport consumer engagement, sport enterprise performance and sport social innovation.