Ye Zhang, PhD researcher

Ye, from China, is a PhD student at Loughborough University London studying under the Institute for Innovation and Entrepreneurship. Prior to her studies in London, Ye studied at Liaoning University in China and the London School of Economics (LSE), UK.

What country are you from?


Under which institute are you studying your PhD?

Institute for Innovation and Entrepreneurship

What is the full title of your PhD?

To be determined. 

Please give a brief synopsis of what you are researching and why.

Crowdfunding as a new and popular financing channel has helped lots of start-ups obtain funding. Meanwhile, the research on this topic is limited and I intend to fill in the current research gaps in this topic.

Who are your academic supervisors?

Dr Louise Scholes and Dr Kun Fu.

Why did you choose Loughborough University London to undertake your PhD?

Loughborough University has good reputation with its high teaching and research quality. It is a top university in the UK and ranked 5th in 2016. The London campus has a geographical advantage and the school provided a studentship to study something I am greatly interested in. Most importantly, my supervisor, Dr Louise Scholes, has a strong interest in my research topic.

Tell us about your academic background.

I received my Bachelor degree in Finance in Liaoning University in China and my MSc in Management from the London School of Economics (LSE), UK. 

What attracted you to your chosen research field?

I have been interested in entrepreneurial financing since I was a college student. Crowdfunding is a popular channel but research into this topic is limited.

Describe a day in the life of a PhD student.

I wake up and listening to BBC or LBC whilst I have my breakfast. I browse the media and my emails, and then begin reading some journals. I'll then go for lunch or I might go jogging or to the gym, before I continue reading more journals. I relax at home by watching movies, maybe some reading or writing for a couple more hours, before video chatting with family.

What do you like to do in your free time?

Jogging, cooking, watching movies and hanging out in the city.

How would you describe the research community on campus?

The facilities are fantastic and the staff are supportive.

What advice would you give to prospective PhD students looking to study at Loughborough University London?

Loughborough University London is a great place to study, research and live. Enjoy your time on campus and in London.