Sport Business

The Institute for Sport Business currently supervises a wide range of projects, which correspond with the Institute’s key areas of research.

The Institute for Sport Business includes an interdisciplinary, research-led team, incorporating internationally-recognised researchers interested in the business of sport. The Institute seeks to deliver research with a real-world impact, in an era of significant social, economic and technological change. Recent research has examined the rapid growth in the business of sport, as well as leadership and change, innovation, technology, and social responsibility.

Research by the Institute for Sport Business focuses on money, morality and meaning, and the implications of these factors on sport business. As such, the Institute maintains an interest in the following research topics:

  • Sport consumer engagement
  • Sport enterprise performance
  • Sport social innovation