Overcoming Stigma through Paralympic Sport

The research project seeks to inform and enhance activities aiming to develop Paralympic sport opportunities, and the education and communication of Paralympic Values with an overall goal of increasing Assistive Technology (AT) adoption across Africa.

Stigma against disabled people is thought to be one of the barriers to the adoption, development and delivery of better AT in low and middle-income countries (LMICs). This project partners with the International Paralympic Committee (IPC) and the University of Malawi.

The media and communication research within this interdisciplinary project aims to develop a communication for Social Change Toolkit to inform scale-up of education and communication programmes for Paris 2024.

Loughborough University is leading on this four year (2020-2024), £1.8million project, one of the sub-programmes of the global programme funded by the UK Department for International Development entitled: 'AT2030 - Life Changing Assistive Technology for All' programme, led by the Global Disability Innovation (GDI) Hub. Two academics from the Institute for Media and Creative Industries are part of this interdisciplinary project, including Professor Jo Tacchi who is the Principle Investigator of the project, and Dr Jessica Noske-Turner who is a Co-Investigator and the Communication Research Lead.

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