Kiki Christofi

Kiki Christofi

A doctoral researcher with the Institute for Sport Business, and Institute for Sport Business Sport Marketing MSc graduate.

Kiki’s PhD research focuses on exploring the experiences of women leaders within the sport industry during the pandemic.

The study aims to improve the understanding of women’s realities. Kiki has worked across sport development, marketing and academia, and plays semi-professional football.

She has worked for professional football clubs, at county level with the Football Association, with Active Partnerships, and for global sports brand Nike for over 5 years in local communities & retail. She has jointly developed and supported female-focused campaigns, including the This Girl Can campaign across Hertfordshire, and as a guest on Nike’s West of England International Women’s Day panel.