Lindsay Kim

A photograph of Lindsay Kim
South Korea
Excellence Scholarship

Lindsay studied Sport Digital and Media Technologies MSc (now Sport Analytics and Technologies).

Lindsay was searching for a postgraduate programme that connects digital innovations to sport business which Loughborough University London offered.  

What were you doing before you started your master’s?

I was working as a Category Manager in a Global Sports brand company. 

Why did you choose Loughborough University London?

I was looking for a postgraduate programme that connects digital innovations to sports business and Loughborough had the perfect fit for my needs.

What’s your favourite thing about Loughborough University London?

My favourite thing is that the University is located in London, an amazing global city. There are so many opportunities to learn, engage and to be connected to the industry while you fully enjoy the academic journey in the campus.

What helped you choose Loughborough University London?

I reached out to a Student Ambassador to find out more about Loughborough University London and their feedback was greatly helpful to make my final decision.

What do you enjoy the most about your course?

My favourite module was New Media and Analytics for Sport Business. It was such an eye-opening session and offered fantastic opportunities to interact with experts in the industry.

Describe what it is like to be a postgraduate student and how this differs from being an undergraduate.

I believe there is more responsibility and challenges being a postgraduate student.

Describe a day in the life of a postgraduate student on your course

My day-to-day routine includes checking emails first thing to catch up on anything I have missed, attend lectures and working with fellow students on group assignments. In the evening, I go to networking parties or seminars to learn more about the market and get to know people in the industry.

Where do you see your career in 5 years’ time?

I hope to be a leader in the Sports Marketing industry. 

How do you like to spend your time away from your studies?

Away from my studies, I like to meet peopleand learn by attending as many seminars, conferences and networking parties. It really helps me to come up with ideas how to connect what I've learned from the lecture to the real world. As well as this, I go to gym to stay fit!

If you could give one piece of advice to a postgraduate student, what would it be?

Every minute counts. I knew the year would pass in an instance but I realised it's gone much faster. Grab every minute to learn, engage and participate to make the most of the academic year. Don't be afraid to fail, make mistake because you only learn from them! You are in the safest environment to learn something new.