First Institute for Sport Business Advisory Board takes place on campus

Sport Business

Industry leaders from the sport business sector visited the London campus last week(Wednesday 14 February 2018) to attend the first Institute for Sport Business (ISB) Advisory Board meeting.

The ISB Advisory Board has been designed to ensure that Loughborough University London’s Institute for Sport Business continues to deliver teaching relevant to industry and as a result produces desirable graduates for the industry.

The Board consists of the following members:

  • Kate Bosomworth, Chief Marketing Officer, M&C Saatchi
  • Alex Coulson, Executive Director, Sport Industry Group
  • Iain Edmondson, Head of Major Events, London & Partners
  • Rebecca Hopkins, Managing Director, ENS PR Ltd
  • Will Lloyd, CEO, GlobalSportsJobs
  • Sophie Morris, Director and Strategic Marketing & Sponsorship Consultant, Millharbour Marketing Consultancy
  • Bob Reeves, Director, Foundation For Leadership Through Sport
  • Ben Smith, Head of Research & Development Performance Systems, Chelsea FC
  • Sam Yardley, Associate Director, Two Circles

The ISB Advisory Board will meet twice a year and contribute insights from their diverse range of disciplines within the sport business industry which will filter into the Institute’s research, teaching and enterprise activities. The Board will also contribute to employment opportunities for ISB graduates.

The Board will review the Institute’s offering and ensure the Institute appropriately balances its theory teaching with its industry insights.

At the first meeting, academics from the Institute introduced the programmes currently being taught this academic year (MSc Sport Business and Innovation, MSc Sport Business and Leadership, and MSc Sport Digital and Media Technologies). The programme directors explained the motivations behind offering each of the individual programmes and how these were unique.

To complete the meeting, three PhD students were specially selected to present their PhD research to the Board. Jacky Mueller, a Loughborough University London Master’s graduate from Germany, discussed her research into Leadership Perceptions in Professional Football. Daniel Read followed, discussing his research into the World Anti-Doping Agency from an organisational institutional perspective. To finish, Tian Lin, another Master’s graduate, this time from China, discussed his research interest in leadership in a Chinese sports context with the Board members.

Following from the meeting, students, academics and board members took the opportunity to network.

If you would like to find out more about the Advisory Board, please contact  or Professor James Skinner.