Our MSc Data Driven Design programme will enable you to upskill your existing creative and cultural industries knowledge and expertise to include competencies in data science, data analytics and data-driven skills for gaining insights into competitive markets, improving digital products and services, and for effectively communicating data-driven strategies.
Our MSc Data Driven Design programme will provide you with programming skills for data science, advanced data analytics and design approaches for developing digital products and services. As organisations in the creative and cultural sectors increasingly use data in understanding audiences, developing state-of-the-art products and services, and developing strategies for digital innovation, this course will equip you to support organisations in these developments.
This programme is taught at our London campus and is delivered jointly by the Institute for Design Innovation and the School of Design and Creative Arts. As a student in our Institute for Design Innovation you will have the opportunity to work on industry projects as part of your taught modules. These projects will provide you with the experience of working in cross-cultural and interdisciplinary design teams, facilitating the development of skills which are increasingly required by industry. There are also opportunities to work with organisations as part of your major dissertation project. Loughborough University in London typifies Loughborough’s outstanding reputation amongst employers by engaging with businesses and collaborating with industry leaders and the public sector based in the capital.
Why you should choose us
1st
in the UK for Product Design
The Guardian University Guide 2023
1st
in the UK for Graphic Design
The Guardian University Guide 2023
100%
of research impact in Art and Design rated 'world-leading' or 'internationally excellent'
REF 2021
2nd
in the UK for Art and Design
The Times and Sunday Times Good University Guide 2023
2nd
in the UK for Art and Design
The Complete University Guide 2023
32nd
in the world for Art and Design
QS World University Rankings by Subject 2023
Why you should study this degree
Our multidisciplinary MSc Data Driven Design provides a foundation for a career in data-related professional roles in the creative and cultural sectors.
The programme will equip students with the data science, strategy and innovation skills for job roles such as user experience designers, digital services designers, digital product designers, graphic designers, audience/user researchers, digital services managers, and digital learning officers. The programme has been designed based on five key learning outcomes.
- Data science techniques to inform the effective design of digital products and services
- The skills to research and analyse competitive markets
- The knowledge and understanding to build data-driven strategies for product and service innovation
- Data Visualisation Literacy skills to communicate data-driven strategies in a persuasive and visually engaging way
- For students who are already working as creative and cultural sector practitioners, the programme will provide opportunities to strengthen and update their knowledge and skills in the areas of exploratory data analysis, visual communication and market analysis.
What you'll study
The following information is intended as an example only and is typically based on module information for the 2022/23 year of entry. Modules are reviewed on an annual basis and may be subject to future changes. Updated Programme and Module Specifications are made available ahead of each academic year. Please also see Terms and Conditions of Study for more information.
Our MSc Data Driven Design will give you a solid foundation to develop the skills and knowledge needed for a career in digital services design, digital product design, audience/customer research, management of digital services and digital learning programmes.
Compulsory modules
Design Research
The aim of Design Research module is to help students to gain a broad understanding of design research history and methodologies and equip them with skills and competencies to undertake research in their chosen topic of enquiry. Underpinned by reflective mindset, this module sets out to support students in four key ways: position design research in relation to historical context, identify the key issues and methodologies appropriate for design research, understand ways to evaluate these resources in relation to theory and self, develop and practice applying design research resources in a pilot study.
Strategy and Market Analysis
The aims of this module are to equip students with the necessary academic insights about and be able to reflect critically on organizations (companies) positioning in their competitive environment and assessing companies' preparedness for facing competition.
Introduction to Data Science
This module introduces students to the emerging field of data science and equips them with the fundamental knowledge of using data to gain insights and support decision-making. The module demonstrates and provides hands-on experience with cleaning, integrating, exploring, transforming and summarising data sets. It teaches students to form questions and hypotheses from data; to utilise and apply a variety of statistical methods to effectively analyse data in a way that answers those questions or hypotheses; and to create suitable visualisations to communicate their analyses. By the end of the module students will in analysing and presenting data using R and RStudio.
Optional modules
One of:
Digital Media Audiences and Markets
The aim of this module is to introduce students to the major issues related to users' engagement with digital media. The module examines the evolution of the interactions of audiences with digital media; characteristics of digital media markets; implications of new digital media platforms on the experience of audiences and the associated organisations. Case studies will also be presented.
Creative Business Models
The aim of this module is to:
- develop awareness of the scope and diversity of business models within the creative industries
- understand the relationships between business model innovation, technological advancement and creative industry evolution.
Compulsory modules
Graphics for Data Visualisation
TBC
Collaborative Project
The aims of this module are to:
- Provide students with an opportunity to be exposed to project-based teamwork in diverse settings (understood in this context as involving a range of multidisciplinary, multicultural and demographic elements in differing configurations), aiming to strengthen their cooperative and collaborative working skills and competence, while raising awareness and appreciation of diversity itself.
- Provide students with hands on experience of identifying, framing and resolving practice oriented and real-world based challenges and problems, using creativity, critical enquiry and appropriate tools to achieve valuable and relevant solutions.
- Support the development of students' ability to engage in critical enquiry and individual reflection, as well as to apply individual strengths and skills, building on their own educational backgrounds.
- Provide students with opportunities for networking with stakeholders, organisations and corporations, aiming to enhance the competence and skills needed to connect to relevant parties and build up future professional opportunities.
Service Design Innovation
The Service Design Innovation module aims to provide students with an overview of the theoretical aspects of the role of service design in innovation practice. This is based on and driven by a human-centred design approach within service design innovation development and communication. This involves introducing four main areas of design application related to service experience, service systems, service models, and future scenarios. The main design contribution is covered by exploring the role of design in designing interactions, designing for co-experience, designing for co-creation, proposing new behaviours, enabling collaborative services, fostering organizational change, shaping service systems and generating future scenarios.
This overview includes the designers¿ specific roles and perspectives within design projects, understanding how designers can qualify and position themselves when working within interdisciplinary design teams. The module aims to allow students to gain experience in analysis through service design intervention (through critical review of key service innovation literature) in order to understand the specific roles service design can in play in innovation management processes within organizational context, as well as, social and enterprise processes.
Optional modules
One of:
Service Design Strategy
The Service Design Strategy module aims to provide students with professional skills for working in service design innovation teams. It aims to allow students to gain experience in managing complex service innovation processes and working successfully within the area of Service Design Strategy.
Cloud applications and services
The aim of this module is to provide the students with an overview of the cloud technology with a special emphasis on cloud applications and the associated challenges.
Digital Sport Technologies: Evolution and Application
The aims of this module are to provide a detailed analysis of the evolution and application of digital technologies to sport.
Compulsory modules
Dissertation
The aims of this module are to give the student the opportunity to study a subject, or research question in depth and to research the issues surrounding the subject or background to the problem.
The module will equip the student with the relevant skills, knowledge and understanding to embark on their individual research project and they will be guided through the three options available to them to complete their dissertation:
- A desk based research project that could be set by an organisation or could be a subject of the student's choice
- A project that involves collection of primary data from within an organisation or based on field research
- A full professional placement within an organisation during which time they will complete a project as part of their role in agreement with the organisation (subject to a suitable placement position being obtained)
Students will achieve a high level of understanding in the subject area and produce a written thesis or project report which will discuss this research in depth and with rigour.
How you'll be assessed
We assess students through coursework and oral presentations. With coursework, students work independently and in groups to collect and analyse data, synthesise insights, generate strategies, and produce data visualisations. Through oral presentations, students present their analysis and strategies and communicate their decisions to experts. Our MSc Data Driven Design has no exams. Lecturers also offer informal feedback on students’ progress and understanding throughout the lectures to support their learning.
How you'll study
Teaching and learning on the MSc Data Driven Design is conducted using a combination of methods.
- Lectures
- Seminars
- Tutorials
- Independent study
- Group work
- Workshops
- Practical sessions
- Remote laboratory
- Online tutorials
- Virtual learning
- Access to online material
Entry requirements
Our entry requirements are listed using standard UK undergraduate degree classifications i.e. first-class honours, upper second-class honours and lower second-class honours. To learn the equivalent for your country, please choose it from the dropdown below.
Entry requirements for United Kingdom
A 2:2 honours degree (or equivalent international qualification) in design (eg engineering design, fashion design, art and design), innovation, business, media, technology or a related subject. Applicants from non-design backgrounds must have achieved 55% or above in their final year.
Afghanistan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Masters | 95% | 85% | 70% |
Albania
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diplomë e Nivelit të Pare (First Level (University) Diploma (from 2010) | 9.5 | 8.5 | 8 |
Algeria
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licence (4 year) / Diplome d'Inginieur d'Etat / Diplôme d'Etudes Supérieures | 16 | 14 | 12 |
Argentina
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Argentina | 8.5 | 7.5 | 6.0 |
Armenia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bakalavri Kochum | 90% | 80% | 70% |
| Magistrosi Kochum | 3.9 | 3.5 | 3.0 |
Australia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Honours degree (AQF level 8) | First Class, 80% | Upper Second, 70%, H2A | Lower Second, 60%, 2B |
| Ordinary degree - AQF Level 7 pass (mark 46 or 50) | High Distinction (80% or 85%) | Distinction (75% or 80%) | Distinction (70% or 75%) |
Austria
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Degree/ Diplomstudium / Magister degree | A (or 1.5) mit Auszeichnungbestanden | 60% or B or 3.0 (or 2) | 50% or C or 2.7 (or 3) |
Azerbaijan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bakalavr Diplomu | 4.5 | 4 | 3.5 |
| Diplomu (Specialist Diploma) | 90% | 80% | 70% |
Bahamas
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Degree from University of the West Indies only | 1st (GPA 3.6) | 2:1 (GPA 3.0) | 2:2 (GPA 2.5) |
Bahrain
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.0 | 2.8 |
Bangladesh
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| BUET or 'Good Private' University - 4 year degree | BUET - 1st (70%) / 3.5 | BUET - 2nd (60%) / 3.0 | BUET - 2nd (55%) / 2.75 |
| Other universities - Masters (1-2 years) following a 3 or 4 year degree | 80% / 4.0 | 65% / 3.25 | 50% / 2.5 |
Belarus
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Specialist Diploma (5Yr) | 9 | 7 | 5 |
Belgium
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bachelor degree | Magna Cum Laude | Cum Laude | 60%/12 |
| Licenciaat | 80% | 70% | 60% |
| Licencie | 17 | 14 | 12 |
Belize
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Degree from University of the West Indies only | 1st (GPA 3.6) | 2:1 (GPA 3.0) | 2:2 (GPA 2.5) |
Benin
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Maitrise | 18 | 15 or Bien | 12 or Assez Bien |
Bermuda
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Degree from University of the West Indies only | 1st (GPA 3.6) | 2:1 (GPA 3.0) | 2:2 (GPA 2.5) |
Bolivia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| A Licenciado, 4 years Private (public/private) | 85/78 | 75/66 | 67/55 |
Bosnia and Herzegovina
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diploma Visokog Obrazovanja / Diplomirani | 10 | 9 | 8 |
Botswana
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Master's degree | A or 80% | B or 70% | C or 60% |
Brazil
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Brazil - 4 yr Bacharel or Licenciado/Licenciatura or Título Profissional | 8.5 | 7.5 | 6.5 |
Brunei
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Brunei | First | Upper Second (60%/B/3.1) | Lower Second (50%/C/2.7) |
Bulgaria
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 5 yr Diploma za Zavarsheno Visshe Obrazovanie (Diploma of Completed Higher Education) | 6 | 5 | 4 |
Cambodia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 years | 90% or 9 or 4.0 | 80% or 8 or 3.5 | 70% or 7 or 3.0 |
Cameroon
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bachelor degree or Diplome d'Etudes Superiures de Commerce | 1st or 15 | 2:1 or 14 | 2:2 or 12.5 |
| Diplome d'Ingenieur or Diplôme d'Ingénieur de Conception or a Maitrise or a 4 year Licence | 20 or GPA 3.7 | 20 or Bien (GPA 3.4) | 20 or Assez Bien (GPA 3.1) |
Canada
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0/percentage scale | 3.7/85% | 3.3/75% | 2.7/68% |
| Out of 9 | 8 | 6 | 5 |
| Out of 12 | 10 | 8 | 6 |
Chile
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Grado de Licenciado / Título (Profesional) de [subject area] (4 years) | 6 | 5.5 | 5 |
China
Students are required to have a bachelor degree (4 years) for entry to a postgraduate programme. The University uses the Shanghai Academic Ranking of World Universities to identify the required final mark, as outlined on the table below:
| First class (70%) | Mid 2:1 (65%) | 2:1 (60%) | Mid 2:2 (55%) | 2:2 (50%) | |
|---|---|---|---|---|---|
| Shanghai Rank Top 250 | 83% | 79% | 75% | 73% | 70% |
| Shanghai Rank 251-500 | 88% | 84% | 80% | 78% | 75% |
| Shanghai Rank 501+ | 92% | 87% | 84% | 82% | 80% |
Affiliated colleges
The University will consider students from Affiliated Colleges in the following way:
Applicants from colleges affiliated to universities in the top 250 Shanghai rankings will be considered if they have achieved or are likely to achieve final marks of 75%-84%.
Applicants from colleges affiliated to universities which are 251-500 in the Shanghai rankings will be considered if they have achieved or are likely to achieve final marks of 80%-87%.
Applicants from colleges affiliated to universities which are above 500 in the Shanghai rankings will be considered as follows:
- School of Business and Economics: not considered
- All other programmes if they have achieved or are likely to achieve final marks of 80%-87%.
Universities given special consideration
Applicants from a small number of Chinese universities that specialise in business, management, finance or creative arts will be given special consideration by the University. The full list of these universities and the Shanghai band under which they will be considered can be found below:
| University | Chinese name | Considered inband |
| Beijing Film Academy | 北京电影学院 | Top 250 |
| Capital University of Physical Education and Sports* | 首都体育学院 | Top 250 |
| Central Academy of Drama | 中央戏剧学院 | Top 250 |
| Central Academy for Fine Arts | 中央美术学院 | Top 250 |
| Central Conservatory of Music | 中央音乐学院 | Top 250 |
| China Academy of Art | 中国美术学院 | Top 250 |
| Guangxi University of Finance and Economics | 广西财经学院 | 251-500 |
| Harbin University of Finance (Harbin Finance University) | 哈尔滨金融学院 | 251-500 |
| Northwest University of Political Science and Law | 上海海关学院 | Top 250 |
| Shanghai Customs College | 上海海关学院 | Top 250 |
| Shanghai Theatre Academy | 上海戏剧学院) | Top 250 |
| Tianjin Sport University* | 天津体育学院 | Top 250 |
*Special consideration for programmes in School of Sport, Exercise and Health Sciences and Institute for Sport Business only.
Students who do not meet the above requirements may occasionally be considered if they have a relevant degree, can show good grades in relevant subjects, and/or have substantial relevant work experience.
Colombia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licenciado / Título de [subject area] | 4.5 | 3.75 | 3.2 |
Costa Rica
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licenciado | 9 | 8 or 80 | 7 or 75 |
Croatia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Baccalaureus / Prvostupnik | 4.5 | 3.8 | 3.0 |
Cuba
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4-year Titulo de Licenciado / Licenciatura | 5 | 4 | 3 |
Cyprus
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Cyprus | 8.5 | 7.0 | 6.5 |
Czech Republic
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bakalár (after 2001) 6 yr integrated Magistr | 1 | 1.5 | 2 |
Denmark
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 5 year Candidatus/Candidata Magisterii or Bachelor degree (7 point scale) | 12 | 10 | 7 |
Dominican Republic
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 year Licenciado | 3.8 | Magna Cum Laude 3.5 | Cum Laude 3.2 |
| Título de [subject area] | - | 85% | 82% |
Ecuador
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Título de Licenciado | 8.5 | 8 | 7 |
| Título de [subject area] | 85% | 80% | 70% |
Egypt
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Egypt | 3.5 | 3.2 | 2.8 |
| Universities only | BA 90%, BSc 85% | BA 80%, BSc 75% | BA 65%, BSc 65% |
El Salvador
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 5 year Licenciado | 8.5 | 7.5 | 6.5 |
| Título de Ingeniero | 85% | 75% | 65% |
| Arquitecto | - | Muy Bueno | Bueno |
Estonia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bakalaureusekraad or Magister or Magistrikraad | 5 or A | 4 or B | 3 or C |
Ethiopia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Master's | A/GPA 4.0 | A/GPA 3.5 | B/GPA 2.8 |
Finland
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Kandidaattii/Kandidat (out of 3) | 3 | 2 | 1 |
| Maisteri/Magister (out of 5) | 4.5 | 3 | 2.5 |
France
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licence (3 years)/ Maitrise/ Diplôme d'Ingénieur | 14 | 13 | 11 |
Georgia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4-year degree (% = new system) | 5 (95%) | 4.5 (85%) | 4 (75%) |
Germany
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| German Bachelor/ Diplom, Magister Artium / Zeugnis über den Zweiten Abschnitt der Ärztlichen Prüfung | 1.5 | 2.5 | 3.0 |
Ghana
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Ghana | First | Upper second/60% | Lower second/50% |
Greece
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Universities | 8.5 | 7.0 | 6 |
| TEI and non-University Institutions | 8.5 | 7 | 6.5 |
Grenada
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Degree from University of West Indies - classification | 1st | 2:1 | 2:2 |
| Degree from University of West Indies - grade / percentage | A | B / 75% | C / 55% |
| Degree from University of West Indies - GPA | 3.6 | 3.0 | 2.0 |
Guatemala
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Liceniado / Titulo de (subject area) - 4years | 90% (public university) / 95% (private university) | 80% (public university) / 85% (private university) | 60% (public university) / 70% (private university) |
Guyana
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Master's | GPA 4 | GPA 3.5 | 3.0 |
Honduras
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Título de Licenciado / Grado Académico de Licenciatura (4 year degree) - GPA out of 5 | GPA 5 or 90% | GPA 4 or 80% | GPA 3.5 or 70% |
Hong Kong
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.0 | 2.5 |
Hungary
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Alapfokozt or Egyetemi Oklevel / Bachelor | 5 | 4 | 3 |
Iceland
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Baccalaurreatus degree or Kandidatsprof/Candidatus Mag | 8.5 | 7.5 | 6.5 |
India
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Institutions listed on the Indian Ranking of Higher Educational Institutions Framework |
65% (First) | 60% (First) | 55% (Upper second) |
| All other Indian institutions | 70% (First with distinction) | 65% (First) | 60% (First) |
Indonesia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Sarjana I (S1) from A (or B) credited Universities | 3.7 (4.0) | 3.3 (3.7) | 3 (3.3) |
Iran
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Iran | 17 | 15 | 13 |
Iraq
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Iraq | 80% | 75% | 70% |
Ireland
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Republic of Ireland | First (70%) | Upper second (60%) | Lower second (50%) |
Israel
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 3 yr Bachelor Degree | 90% | 80% | 70% |
Italy
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diploma di Laurea | 109/110 | 104/110 (or 27) | 100/110 (or 26) |
Ivory Coast
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures | 16 | 14 (Bien) | 12 (Assez Bien) |
Jamaica
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| For degrees studied at The University of West Indies or degrees accredited by UCJ and CCCJ | 1st (GPA 3.6) | 2:1 (GPA 3.0) or B | 2:2 (GPA 2.0) or C |
Japan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Japan | 85% | 80% or B or 3.0 | 70% or C or 2.0 |
Jordan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3 or 3.5/5 or 75% | 2.8 or 65% |
Kazakhstan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 5.0/percentage scale | 4.5 or 90% | 4 or 85% | 3.5 or 80% |
| GPA 4.33 scale | 3.9 | 3.7 | 3.2 |
| GPA 4.0 scale | 3.7 | 3.4 | 3 |
Kenya
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Kenya | First / 70% / A | Upper second / 60% / B | Lower second / 50% / C |
Kosovo
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Kosovo | 10 | 9 | 8 |
Kuwait
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.6 | 3.0 | 2.8 |
Latvia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Latvia | 9 | 7 | 6 |
Lebanon
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| American | 90% (3.5) | 80% (3.2) | 70% (2.8) |
| French | 18 | 15 | 12 |
Liberia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Master's | 4.0 or 90% | 3.5 or 85% | 3 or 80% |
Libya
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| BSc Engineering, Architecture, Medicine | 85 (3.6) | 75 (3.0) | 65 (2.5) |
| Other bachelor's degree from a university | 90 (4.0) | 85% (3.6) | 75% (3.0) |
Lithuania
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Lithuania | 9 | 8 | 7 |
Macau
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Macau | 1st or GPA 3.7 | 2:1 or GPA 3.0 | 2:2 or GPA 2.5 |
Macedonia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Macedonia | 10 | 9 | 8 |
Malawi
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Master's only | MSc 75% | MSc 70% | MSc 65% |
Malaysia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Classification | First Class | 2.1 | 2.2 |
| GPA 4.0 scale | 3.5 | 3.0 | 2.8 |
Malta
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Malta | 1st (80%) | 2:1 (70%) | 2:2 (55%) |
Mauritius
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Mauritius | 1st or 70% | 2:1 or 60% | 2:2 or 50% |
Mexico
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Mexico | 9 | 8 | 7 |
Moldova
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diploma de Licenţă (Diploma of Licentiate) | 10 | 9 | 8 |
Mongolia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Диплом Специалиста (Specialist Diploma) | 90% or 3.5 | 80% or GPA 3.2 | 70% or GPA 3.0 |
Morocco
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Morocco | 17 | 15 | 13 |
Mozambique
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 year Licenciatura | 16 | 14 | 12 |
Myanmar (Burma)
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 2 year Master's degree | 5 or 85% | 5 or 75% | 4.5 or 65% |
Namibia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Namibia | 80% or A | 70% or B | 60% or C |
Nepal
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Master's (after 3 year bachelor degree) | 90% or 3.9 GPA | 80% or 3.8 GPA | 65% or 3.3 GPA |
Netherlands
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Netherlands | 8 | 7 | 6 |
New Zealand
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 Year Honours degree (480 credits) - Level 8 | First (7.0) | Upper Second (6.0) | Lower Second (4.0) |
| 3 Year degree (360 credits) - Level 7 | A+ (9.0) | A- (7.0) | B+ (6.0) |
Nicaragua
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licenciatura (4 year) | 90% | 80% | 70% |
Nigeria
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 7 point Scale | 6 | 5 | 4 |
| 5 point scale | 4.5 | 3.8 | 3.5 |
| 4 point scale | 3.5 | 3 | 2.5 |
Norway
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Norway | A | B | C |
Oman
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.0 | 2.5 |
Pakistan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 Year degree only (the higher of the 2 option) | A- or GPA 3.7 | B or GPA 3.0 | C+ or GPA 2.6 |
| 2 or 3 year bachelor's plus Master's | First (60%) | Second (55%) | Second (50%) |
Palestine
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bachelor Degree | A / 90% / 3.7 | B+ / 85% / 3.3 | B / 80% / 3.0 |
Panama
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 Year Licenciado / Título de [subject area] | 91 (A) | 81 (B) | 71 (C) |
Papua New Guinea
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Papua New Guinea | 1st | 2:1 | 2:2 |
Paraguay
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 Year Título de Licenciado / Título de [subject area] | 4.5 (85%) | 4 (80%) | 3.5 (75%) |
Peru
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 Year Título de Licenciado / Título de [subject area] | 14 | 13 | 12 |
Philippines
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Degree from prestigious state universities or Centres of Excellence (COE) | Summa Cum Laude 4.0 / 96% / 1.0 | Magna cum Laude 3.5 / 92% / 1.5 | Cum Laude 3.0 / 87%/ 2.0 |
Poland
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bachelor Degree (post 2003) Magister (pre- 2003) | 5 | 4.5 / 4+ | 4 |
Portugal
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Portugal | 18 | 16 | 14 |
Qatar
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.0 | 2.8 |
Romania
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diploma de Licenta/ Diploma de Inginer | 9 | 8 | 7 |
Russia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Russia | 4.5 | 4.0 | 3.5 |
Rwanda
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 year bachelor (Hons) degree (480 credits) | 1st, 16/20 (80%) | 2:1,14/20 (70%) | 2:2, 12/20 (60%) |
Saudi Arabia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.0 | 2.8 |
| GPA 5.0 scale | 4.5 | 3.75 | 3.5 |
Senegal
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Maitrise, Diplome d'Etude Approfondies,Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees | 16/20 or Tres Bien | 14/20 or Bien | 12/20 or Assez Bien |
Serbia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diplomirani/ Bachelor's degree | 9 | 8 | 7 |
Sierra Leone
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Honours degree or masters | 1st (70%) | 2:1 (60% or B) | 2:2 (50% or C) |
Singapore
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Classification | First | Upper second | Lower second |
| GPA 4.0 scale | 3.7 | 3.0 | 2.7 |
| GPA 5.0 scale | 4.5 | 3.5 | 3.0 |
Slovakia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Slovakia | 1.5 or B | 2.0 or C | 2.5 or C/high D |
Slovenia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Slovenia | 9.5 | 8.5 | 7 |
South Africa
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Classification | 1st | 2:1 | 2:2 |
| Percentage scale | 75-100% | 70-74% | 60-69% |
South Korea
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA out of 4.5 | 4.0 / A | 3.5 / B | 3.0 / C+ |
| GPA out of 4.3 | 4.0 / A | 3.0 / B | 2.7 / C+ |
Spain
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licenciado / Título de Ingeniero / Título de Arquitecto | 8.5 | 7 | 6.5 |
| UCM grading | 3.0 | 2.0 | 1.5 |
Sri Lanka
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 year Professional degree or Bachelor Special or Honours degree | 90%, GPA 3.70 | 80%, GPA 3.30 | 70%, GPA 3.0 |
Sudan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Sudan (North and South) | 1st or 70% or B+ | 2:1 or 66% | Mid 2:2 or 60% or B |
Sweden
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Sweden | - | Overall grade of VG with a minimum of 90 credits at VG | Overall grade of G with a minimum of 90 credits at G |
Switzerland
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Switzerland | 6 | 5 | 4 |
Syria
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| State universities 4 years of study | 80% | 70% | 60% |
| Private universities 4 years of study | 90% | 80% | 70% |
Taiwan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Category 1 (4 year degree) | 80% | 75% | 70% |
| Category 2 (4 year degree) | 85% | 80% | 75% |
Tajikistan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Tajikistan | - | 4.5 | 4 |
Tanzania
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Tanzania | 1st | 2:1 | 2:2 |
Thailand
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.0 | 2.8 |
Trinidad and Tobago
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| For degrees studied at The University of West Indies or degrees accredited by ACTT | 1st or B+ or 70% | 2:1 or B or 65% | 2:2 or B- or 60% |
Tunisia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licence, Maîtrise, Diplôme National d'Ingénieu | 16 (tres bien) | 14 (bien) | 11 (assez bien) |
Turkey
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Lisans Diplomasi or a Műhendis Diplomasi | 3.5 | 3 | 2.5 |
Turkmenistan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 Yr Bakalavr, Specialist Diploma or Magistr | 5 | 4.5 | 4 |
Uganda
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Uganda | 1st or 4.4 | 2:1 or 3.8 | 2:2 or 3.0 |
Ukraine
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Dyplom Magistra or a Bachelors degree (11 / 5) | 4.5 | 4.0 | 3.5 |
United Arab Emirates
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.0 | 2.6 |
United States of America
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.2 | 2.8 |
Uruguay
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licenciado (4 year) | 10 | 9 | 8 |
Uzbekistan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bakalavr Diplomi / Diplomi (Specialist Diploma) | 90% or GPA 4.5 | 80% or GPA 4.0 | 70% or GPA 3.0 |
Venezuela
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licenciado/Professional title. (4 year) | 18/20 or 8/9 | 16/20 or 7/9 | 14/20 or 6/9 |
Vietnam
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 10-point scale | 8.0 | 7.0 | 6.0 |
| 4-point scale | 3.5 | 3.0 | 2.8 |
Zambia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Master's | A or 4.0 or 80% | B+, 3.5 or 70% | B or 3.0 or 60% |
Zimbabwe
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 3/4 year degree | 1st or 75% | 2:1 or 65% | 2:2 or 60% |
English language requirements
Applicants must meet the minimum English language requirements. Further details are available on the International website.
Your development
Loughborough University London prides itself on the high calibre of graduates it produces, and provides great opportunities for you to develop the skills and attributes you need to progress successfully in your chosen career.
Loughborough University London is the first of its kind to develop a suite of careers-focused activities and support that is positioned as the underpinning of every student’s programme. Opportunities include group projects set by a real businesses and organisations, company site visits and organisation-based dissertation opportunities.
Your future career
This programme will provide you with the right skills and knowledge to enhance your career prospects in digital services design, digital product design, audience / customer research, management of digital services and digital learning programmes.
If you are looking to learn more about the strategic role of data science in the creative and cultural industries, enhance your data analytics skills and learn how to develop data-driven strategies and effectively communicate them to influence digital innovation, this programme is for you.