Loughborough University London partners with Millharbour Marketing to progress sponsorship industry research and education

The partnership aims to produce original research projects in addition to developing and supporting the delivery of teaching for the sport management sector.

This partnership builds on the existing relationship between Loughborough University London’s Institute for Sport Business and Millharbour Marketing which has seen the launch a new Strategic Sports Sponsorship module now available on three of the Institute’s master’s programmes. The partnership involves Millharbour Marketing delivering sponsorship and marketing lectures, co-supervising dissertation students, leading on Collaborative Projects and company Director, Sophie Morris, sitting on the ISB’s Advisory Board

Professor James Skinner, Director of the Institute for Sport Business, said:

“The Institute for Sport Business is delighted to strengthen our relationship with Millharbour Marketing. As a member of the ISB Advisory Board, Sophie Morris makes an outstanding contribution to our teaching programme. We are now engaged in some exciting research which we believe will have direct industry impact and open up new areas of academic enquiry.”

Sophie Morris, Director of Millharbour Marketing, responded,

“Our collaboration with the Institute for Sport Business is based on our shared goals of improving sponsorship and marketing education, raising standards across the industry and contributing to research and academic development. We very much enjoy working with the Institute for Sport Business team and are delighted to be developing this relationship.” 

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2019 QS World University Rankings, University of the Year by The Times and Sunday Times University Guide 2019 and top in the country for its student experience in the 2018 THE Student Experience Survey.

Loughborough is in the top 10 of every national league table, being ranked 4th in the Guardian University League Table 2020, 5th in the Times and Sunday Times Good University Guide 2019 and 8th in The UK Complete University Guide 2020.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

Specialising exclusively in postgraduate-level study, Loughborough University London is based on the Queen Elizabeth Olympic Park and offers cutting-edge master’s and PhD degrees, as well as business collaboration, research and enterprise opportunities.

The seven specialist institutes at Loughborough University London include: Design Innovation, Digital Technologies, Diplomacy and International Governance, Innovation and Entrepreneurship, International Management, Media and Creative Industries, and Sport Business. Close industry partnerships with a wealth of leading businesses and creative organisations means teaching and learning is informed by real-life challenges and driven by true industry pressures.