Loughborough University London partners with Millharbour Marketing to progress sponsorship industry research and education

The partnership aims to produce original research projects in addition to developing and supporting the delivery of teaching for the sport management sector.

This partnership builds on the existing relationship between Loughborough University London’s Institute for Sport Business and Millharbour Marketing which has seen the launch a new Strategic Sports Sponsorship module now available on three of the Institute’s master’s programmes. The partnership involves Millharbour Marketing delivering sponsorship and marketing lectures, co-supervising dissertation students, leading on Collaborative Projects and company Director, Sophie Morris, sitting on the ISB’s Advisory Board

Professor James Skinner, Director of the Institute for Sport Business, said:

“The Institute for Sport Business is delighted to strengthen our relationship with Millharbour Marketing. As a member of the ISB Advisory Board, Sophie Morris makes an outstanding contribution to our teaching programme. We are now engaged in some exciting research which we believe will have direct industry impact and open up new areas of academic enquiry.”

Sophie Morris, Director of Millharbour Marketing, responded,

“Our collaboration with the Institute for Sport Business is based on our shared goals of improving sponsorship and marketing education, raising standards across the industry and contributing to research and academic development. We very much enjoy working with the Institute for Sport Business team and are delighted to be developing this relationship.”