Loughborough University London academic publishes book on the business of women’s sport

Dr Andrea Geurin, a Reader within the Institute for Sport Business at Loughborough University London and Programme Director for our MSc in Sport Marketing, has co-edited a book that focuses on the different aspects of the business of women’s sport.

Alongside Professor Nancy Lough from the University of Nevada Las Vegas, the academics collated research from over 71 scholars at universities around the globe to create the Routledge Handbook of the Business of Women’s Sport.

Topics covered in the book include management, governance, leadership, media, economics, sociology, legal issues, and marketing. Lough and Geurin’s main goal was to ensure the book included chapters that could be used in a variety of sport management classes.

The authors hope that this will tackle the issue of women’s sport being left out of teaching.

Before joining Loughborough, Dr Geurin worked at New York University in the Tisch Institute for Global Sport as a Clinical Associate Professor and the Academic Director for Graduate Programs. During her career, she has also worked at universities in Australia and New Zealand, as well as Indiana and California in the USA.

On publishing the book, Dr Geurin said:

“I’m very pleased now that the book has been published. We’ve received very positive feedback from scholars and colleagues around the globe, who have echoed our concerns that a book such as this was needed in our field.

“My co-editor Nancy and I have been able to contribute to the growing conversation around women’s sport in media interviews since the book was published.”

Andrea added:

“Its publication was quite timely given the FIFA Women’s World Cup took place in June and July and broke viewership records in several countries. We’re excited by the reception that the book has received thus far and hope to publish a second edition of it in the future.”

You can find Dr Geurin’s book here.

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2020 QS World University Rankings and top in the country for its student experience in the 2018 THE Student Experience Survey.

Loughborough is in the top 10 of every national league table, being ranked 4th in the Guardian University League Table 2020, 5th in the Times and Sunday Times Good University Guide 2020 and 8th in The UK Complete University Guide 2020.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

Specialising exclusively in postgraduate-level study, Loughborough University London is based on the Queen Elizabeth Olympic Park and offers cutting-edge master’s and PhD degrees, as well as business collaboration, research and enterprise opportunities.

The seven specialist institutes at Loughborough University London include: Design Innovation, Digital Technologies, Diplomacy and International Governance, Innovation and Entrepreneurship, International Management, Media and Creative Industries, and Sport Business. Close industry partnerships with a wealth of leading businesses and creative organisations means teaching and learning is informed by real-life challenges and driven by true industry pressures.