Student’s sporting event nominated for BT Sport Industry award

A student at Loughborough University London has been nominated for a BT Sport Industry award for launching a marathon swimming event.

Diccon Loy, who is studying MSc in Sports Business and Innovation, started his own business, Marathon Swims, after working for one of the UK’s largest sports agencies for over a decade, creating and delivering sports events.

The enterprise has been shortlisted for Participant Event of the Year.

Marathon Swims is a challenge event for both teams and individuals. Participants can choose from a range of distances – 1km, 5km or 10km - and swim against fellow competitors.

Last year’s event sold out, with over 500 people taking part at the London Aquatics Centre, which was also the venue of the London Olympic and Paralympic Games in 2012.

The event will take place again later this year on the 10 and 11 November and those who are interested can register online now.

Of the nomination, Diccon said: “To be shortlisted for such a prestigious award as Participation Event of the Year in the BT Sport Industry Awards is a fantastic achievement for the whole Marathon Swims team.  

“Previous winners include the London Marathon and parkrun, and this year's nominations include many other high profile, major events. So, to be in this company as a small start-up supported by Loughborough University makes the achievement feel even more special.”

The winners will be announced at the awards ceremony tonight (26 April) in London.

For more information about the awards, visit the website.

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines. 

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2018 QS World University Rankings, top in the country for its student experience in the 2018 THE Student Experience Survey and named University of the Year in the Whatuni Student Choice Awards 2018. 

Loughborough is in the top 10 of every national league table, being ranked 6th in the Guardian University League Table 2018, 7th in the Times and Sunday Times Good University Guide 2018 and 7th in The UK Complete University Guide 2019. It was also named Sports University of the Year by The Times and Sunday Times Good University Guide 2017. 

The University has been awarded a Gold rating in the Teaching Excellence Framework, which recognises institutions that deliver consistently outstanding teaching that is of the highest quality found in the UK. 

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking. 

The seven specialist institutes at Loughborough University London include: Design Innovation, Digital Technologies, Diplomacy and International Governance, Innovation and Entrepreneurship, International Management, Media and Creative Industries, and Sport Business. Close industry partnerships with a wealth of leading businesses and creative organisations means teaching and learning is informed by real-life challenges and driven by true industry pressures.