Programme information

This programme focuses on the key principles of innovation and enterprise which are cornerstones to the world of sport business.

Acquiring these essential skills will enable you to recognise the link between theory and practice and improve your management skills. This programme provides you with opportunities to develop innovative solutions to real problems that are currently facing sport businesses today, allowing you to gain a competitive advantage when applying for positions in the sector.

Students will examine the rapid growth in the business of sport and its accompanying impacts in an era of significant social, economic and technological change. Through this examination you will be able to identify industry trends, understand customer needs, and establish and evaluate the organisational practices required to remain competitive in a global sport marketplace.

Request a call Talk to a programme specialist about the course

Programme aims

  • Use action based learning to develop insight into the knowledge and skills required for innovation in the sports industries
  • Develop the critical analysis skills required to evaluate and reflect on the innovation process and the behaviours required to manage innovation in the sports industry
  • To develop a critical understanding of the dynamics of the sport business sector
  • To provide students with the skills of advanced networking and team working in order to compete in a rapidly changing business environment

Entry requirements

An honours degree (2:1 or above) or equivalent overseas qualification from a wide range of subjects/disciplines.

Overseas qualification equivalencies

English Language requirements

All applicants for admission to Loughborough University must have a qualification in English Language before they can be admitted to any course or programme, whether their first language is English or not.

More on the Loughborough University website

Assessments

Modules are assessed by a combination of written assignments, group exercises, presentations and time constrained assignments. Subject to your choices, there may also be exams. Take a look at our modules (below) to see what assessments you can expect to undertake.

Future career prospects

An MSc in Sport Business and Innovation prepares you for career paths in the fields of sport, business and business innovation. Opportunities may include careers in commercial sporting organisations, international governing bodies of sport, the government and the notfor-profit sector. You will also acquire the skills required to establish your own sport enterprise if desired.

Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programme.

 

Fees and funding

Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. The standard tuition fees for this course are:

  • £10,000 (UK/EU)
  • £22,650 (International)

University fees and charges can be paid in advance and there are several methods of payment, including online payments and payment by instalment. Special arrangements are made for payments by part-time students.

View scholarships for 2017 entry

Programme modules

This programme covers a wide range of topics; to give you a taster we have expanded on some of the core modules affiliated with this programme and the specific assessment methods associated with each module.

To complete the MSc Sport Business Innovation, students must complete 8 x 15 credit modules. Students must complete 1 optional module in the first semester. All students must complete a Dissertation worth 60 credits.

Core modules

Sport Markets and Industries

The module will cover the following: changing social, economic, cultural and political context of sport. Patterns of sport participation; individual, group and societal factors associated with the development of sport markets.

Investigation and explanation of the nature and structure of sub-sectors of the sport industries. Critical analysis of policy developments in the sport industries.

The aim of this module is to develop understanding of the nature of sport markets (and their various sub-sectors) in terms of their socio-economic and political contexts

Learning Outcomes

On completion of this module students should be able to:

  • Identify the characteristics of selected sport markets and industries
  • Understand the inter-connection between selected industrial sectors
  • Discuss the developments in specific sectors of the sport industries in relation to public policy, voluntary sector priorities and commercial objectives
  • Manage their own learning
  • Express their ideas in an effective manner both in writing and orally
  • Read critically
Assessment
  • 20% Presentation
  • 30% Report
  • 50% Essay

Managing Service Quality in the Sport Industries

This module will include: defining quality, managing service quality, techniques for managing service quality, and customer satisfaction and customer expectations.

The aim of this module is to be introduced to key concepts in the management of the quality of sport organisations.

Learning Outcomes

On completion of this module students should be able to:

  • Identify the concepts surrounding the management of the quality of the service;
  • Understand the need for quality and customer satisfaction;
  • Use the tools and techniques for managing the quality of services;
  • Analyse and apply the concepts and techniques of the management of the quality of services to the sport industry;
  • Manage of own learning;
Assessment
  • 30% Learning Portfolio / Report
  • 35% Essay 1
  • 35% Essay 2 

Sport Management Theory and Practice

Topic One: Managing organisation's members and stakeholders.

Topic Two: Legal context.

The aim of this module is to equip students to carry out critical evaluations of current issues and contemporary management practice in sport, across a broad range of providers.

Learning Outcomes

On completion of this module students should be able to:

  • Understand management approaches of the sport market and external environment;
  • Understand the objectives/values/styles and outcomes in differing management contexts in the UK and other countries;
  • Contribute to incisive assignment presentations;
  • Manage learning: to learn through case studies the uncertainty and complexity of management.
Assessment
  • 50% In Class Tests
  • 50% Report 

Innovation Management

This module will include: the innovation process and models for innovation; the importance of innovation to the economy; government support for innovation; and the importance of innovation in the contemporary business environment.

The module aims to equip students with an in depth knowledge of the innovation process, its importance to the economy and an understanding of the factors affecting its success.

Learning Outcomes

On completion of this module students should be able to:

  • Explain the complexity of the innovation process;
  • Highlight the types and patterns of innovation;
  • Understand the interrelationship between an organisations environment and its innovative capability;
  • Relate innovation theory to the performance of organisations;
  • Interpret company performance in relation to the dynamic environment in which it operates;
  • Synthesise information from appropriate sources;
  • Demonstrate rational use of business and risk analysis tools to analyse company performance;
  • Select and use appropriate investigative and research skills;
  • Demonstrate effective report writing skills;
  • Demonstrate commercial awareness;
  • Recognise ethical dilemmas and corporate social responsibility issues.
Assessment

100% Coursework consisting of:

  • 5% Introduction Assignment
  • 95% Report

Collaborative Project

This module tests your skills in a team environment. With a multi-talented group of students you will work on a brief from a real company looking to solve a real social or business problem for a real client.

Student teams will research and build solutions to a business deadline supported by our project tutors, clients and staff. We expect clients to include BT Sport, The London Legacy Development Company and other companies and charities working to respond to the digital age.

The Collaborative Project Aims to support the development of students' ability to engage in critical enquiry and to apply individual strengths and skills, building on their own educational backgrounds. To provide students with an opportunity to be exposed to project based teamwork in multicultural and interdisciplinary settings in order to strengthen their cooperative and collaborative working skills and competence, while raising awareness and appreciation of cultural and disciplinary diversity and differences.

It also aims to provide students with a hands on experience of identifying, framing and resolving practice oriented and real-world based challenges and problems, using creativity, critical enquiry and appropriate tools to achieve valuable and relevant solutions. And to provide students with opportunities for networking with stakeholders, organisations and corporations, aiming to enhance the competence and skills needed to connect to relevant parties and build up future professional opportunities.

Learning Outcomes
  • Work in diverse and interdisciplinary teams.
  • Understand and be able to undertake a project based development process.
  • Apply critical enquiry, reflection, and creative methods to identify, frame, and resolve issues and problems at hand. 
  • Identify user and stakeholder needs and value creation opportunities, while collecting and applying evidence-based information and knowledge to develop appropriate insights, practices and solutions.
  • Identify, structure, reflect on key issues and propose solutions to problems in creative ways.
  • Enhance appreciation for diversity and divergent individual and disciplinary perspectives.
  • Be able to provide structured, reflective and critical feedback to peers and other stakeholders.
  • Plan and execute a project plan including scope, resources and timing.
  • Effectively communicate ideas, methods and results to diverse stakeholders.
  • Use multiple, state of the art date media and technologies to communicate with collaborators.
  • Make informed, critical and reflective decisions in time-limited situations.
Assessment

100% Coursework consisting of:

  • 20% Group project proposal          
  • 20% Individual reflection
  • 30% Final Project Report   
  • 30% Project Deliverables to the client

Strategy and Planning

Students will look at a variety of frameworks for assessing entrepreneurs, products, markets, and industries with a view to understanding the importance of thorough market analysis and research prior to planning a new venture.

The aim of this module is to equip students with the background knowledge on strategic positioning and the more practical aspects of business planning.

Learning Outcomes

On completion of this module students should be able to:

  • Highlight the complexity of the innovation process;
  • Explain the importance of idea creation and opportunity spotting;
  • Create critical assessment of a potential product or service;
  • Explain strategic positioning of a novel business idea;
  • Analyse data and information in order to make effective decisions;
  • Recognise and apply self-reflection for personal development;
  • Demonstrate rational use of business and risk analysis tools to analyse company performance;
  • Demonstrate effective communication to persuade and influence stakeholders;
  • Evaluate the funding needs of a new venture;
  • Select and use appropriate investigative and research skills;
  • Demonstrate effective report writing skills;
  • Work effectively in a team and demonstrate recognition of an individual’s contributions to a group activity;
  • Demonstrate a positive attitude towards a commercial opportunity;
  • Spot or create an opportunity for a new product or service;
  • Successfully manage a project from idea to completion.
Assessment
  • 100% Coursework

Dissertation

The module will equip the student with the relevant skills, knowledge and understanding to embark on their individual research project and they will be guided through the three options available to them to complete their dissertation:

  • A desk based research project that could be set by an organisation or could be a subject of the student's choice
  • A project that involves collection of primary data from within an organisation or based on lab and/or field experiments
  • An Internship within an organisation during which time students will complete a project as part of their role in agreement with the organisation (subject to a suitable placement position being obtained)

Students will achieve a high level of understanding in the subject area and produce a written thesis or project report which will discuss this research in depth and with rigour.

The aims of this module are to give the student the opportunity to study a subject, business problem or research question in depth and to research the issues surrounding the subject or background to the problem.

Learning Outcomes

On successful completion of this module students should be able to demonstrate knowledge and understanding of:

  • The importance of project planning;
  • The importance of a clear hypothesis or research question;
  • The ethical implications of research;
  • The relevant empirical data and methodologies for data collection or knowledge assimilation for the subject area;
  • Methods of data analysis and their suitability for the intended data;
  • The areas of expertise or publications of the major individuals or organisations in the subject or business area;
  • The previous research or current knowledge in the specific subject or business area;
  • Theoretical perspectives relevant to their chosen topic;
  • The data or knowledge that they have assimilated in the course of the project;
  • The most effective methods of presentation of this data or knowledge;
  • Articulate a clear, coherent and original research question, hypothesis or business problem in a suitable subject area;
  • Synthesise relevant sources (e.g. research literature, primary data) to construct a coherent argument in response to their research question, hypothesis or business problem;
  • Analyse primary or secondary data collected by an appropriate method;
  • Critically evaluate data collected in context with previously published knowledge or information;
  • Engage in critical debate and argumentation in written work;
  • Apply principles of good scholarly practice to their written work;
  • Perform appropriate literature searching/business information searching using library databases or other reputable sources;
  • Determine the most appropriate research methods for a particular subject area;
  • Plan a research project and produce a realistic gantt chart demonstrating their intended timelines;
  • Synthesise information from appropriate sources;
  • Demonstrate rational use of research method tools;
  • Select and use appropriate investigative and research skills;
  • Demonstrate effective project planning skills;
  • Find and evaluate scholarly sources;
  • Engage in critical reasoning, debate and argumentation;
  • Demonstrate effective report writing skills;
  • Recognise and use their resources effectively;
  • Demonstrate resourcefulness to carry out data collection;
  • Successfully manage a project from idea to completion;
  • Demonstrate commercial awareness or the impact of knowledge transfer in a business or research environment.
Assessment

100% Coursework consisting of:

  • 20% Literature Review
  • 20% Research Proposal    
  • 60% Dissertation Report/Essay

Optional modules

Understanding Business Failure

Students will look at the innovation process and risk assessment methods for avoiding failure. We will also look at the risk taking traits of entrepreneurs and the attitude towards failure in society.

The aim of this module is to equip students with a knowledge of the various factors that cause failure of organisations.

Learning Outcomes

On completion of this module students should be able to:

  • Identify the multiple causes of failure and interconnectedness of these;
  • Identify the ways in which organisations and individuals can learn from failure;
  • Recognise the value of failure as a positive step;
  • Recognise the need for resilience in the case of failure;
  • Demonstrate rational use of business and risk analysis tools to analyse company performance;
  • Select and use appropriate investigative and research skills;
  • Demonstrate effective report writing skills;
  • Demonstrate commercial awareness;
  • Demonstrate problem solving capability.
Assessment
  • 100% Case Study

Funding

Students will learn basic financial calculations, learn how to analyse the financial status of a company and prepare a pitch to an investor.

The aim of this module is to equip students with an in depth knowledge of the various funding option available to a new venture and the processes involved in obtaining financial backing.

Learning Outcomes

On completion of this module students should be able to:

  • Identify the financial requirements of an organisation;
  • Understand the relevant sources of funding and their acquisition;
  • Analyse data and information in order to make effective decisions;
  • Demonstrate effective communication to persuade and influence stakeholders;
  • Evaluate the funding needs of a new venture;
  • Demonstrate effective report writing skills;
  • Work effectively in a team;
  • Demonstrate good oral communication and presentation skills;
  • Demonstrate a positive attitude towards a commercial opportunity;
  • Demonstrate problem solving ability.
Assessment
  • 25% Group Presentation
  • 75% Case study

Analysing the Construction of Leadership for a Sport Context

This module will include: constitutive leadership; leadership and power; power and politics; sources of power; and types of power.

The aim of this module is to introduce students to socio-cultural aspects of leadership and how it is applied to leadership practice in the sport context.

Learning Outcomes

On completion of this module students should be able to:

  • Explain how leadership is socially constructed in different environments such a sport;
  • Explore the nature of the social construction of leadership and understand how the perceptions of others might be altered in the sport context;
  • Demonstrate good communication skills to challenge individual perceptions of leadership;
  • Demonstrate resourcefulness to complete a project task.
Assessment
  • 40% Video Activity
  • 60% Essay 

Digital Technologies and Sport: Evolution and Application

This module examines the evolution, development and application of digital technologies to the sport industry. It explores emerging digital applications and practices. Topics examined include: player performance measurement, in-game decision making, player selection, stadium/facility design to enhance the spectator experience, the use of mobile applications to compliment sport consumption, and the use of customer relationship marketing (cloud based, customer database-segmentation-analytics, social media integration, targeted email campaigns, sponsorship ROI) strategies to achieve the business objectives of sport organisations.

The aim of this module are to provide a detailed analysis of the evolution and application of digital technologies to sport.

Learning Outcomes

On completion of this module students should be able to:

  • Evaluate the various forms of sport digital applications in relation to performance, stadium and facility design, mobile technologies, and customer relationship marketing strategies and select and build compelling arguments for the adoption of new technologies in the sport industries;
  • Understand the techniques and technologies used in the development of sport performance systems;
  • Identify the application of digital technologies in state-of-the-art stadium and facility environments;
  • Comprehend the design applications of mobile technologies;
  • Analyse and apply digital customer relationship marketing strategies for sport;
  • Critically evaluate the importance of digital technologies to formulate a diagnosis of player performance measurement, in-game decision making, player selection/team building;
  • Critically analyse, and apply their knowledge of digital technologies to mobile, stadium/facility and customer relationship marketing developments in sport;
  • Critically Analyse sport digital technologies and evaluate their use and value in different business scenarios;
  • Identify and critically evaluate how sport digital technologies can be used to achieve business objectives;
  • Evaluate and select a digital application and evaluate its application in the sport industries;
  • Evaluate new technologies and their impact on sport;
  • Evaluate customer experience and the impact of new technologies on this;
  • Present ideas and arguments in a clear and structured manner in written or oral form;
  • Understand the innovation process and how new technologies support/disrupt this;
  • Critically analyse, and apply problem-solving skills. 
Assessment
  • 20% Presentation
  • 40% Field Trip Analysis
  • 40% Group Report 

Entrepreneurship

This module will include: entrepreneurship and the economy; the theories of entrepreneurship; recognizing and measuring entrepreneurial tendencies; and entrepreneurship in different organizational contexts.

The aims of this module are to introduce students to the field of entrepreneurship; to examine the role entrepreneurship plays in modern economies; to analyse the different types of activity contained within the definition, and the main theoretical and analytical approaches used to understand the concept; to consider entrepreneurial innovation at different stages of a business, from start-up to more mature firms; to enable students to assess their own entrepreneurial tendencies; and to enable students to test their theories in a mini research project.

Learning Outcomes

By the end of the module, students should have a critical appreciation of:

  • The varying and pervasive role of entrepreneurship within the economy;
  • The different contexts in which entrepreneurs operate;
  • The approaches developed by researchers in attempting to understand the entrepreneurial process
  • Their own entrepreneurial tendencies
  • A firm academic and empirical understanding of the dimensions and role of entrepreneurship in a modern economy;
  • The ability to interpret and contextualize commentary and analysis relating to the field;
  • Select and use appropriate investigative and research skills;
  • Demonstrate effective essay/report writing skills;
  • Demonstrate resourcefulness to carry out data collection;
  • Understand their own skills and opportunities;
  • Demonstrate a positive attitude towards a challenge.
Assessment
  • 40% Reflective essay
  • 60% Project

Leadership Models and Practices: applications to a Sport Context

This module will include: organisational contexts and leadership models; leadership behaviours and competing expectations; contemporary issues impacting on leadership; and the importance of leadership to shaping appropriate organisational practices.

The aim of this module is to deliver a thorough grounding in the main leadership models, and the issues that impact on leadership practice in the sport environment. It is intended as an introduction to leadership and will be the theoretical foundation upon which other sport leadership units are built.

Learning Outcomes

On completion of this module students should be able to:

  • Understand contemporary models and theories of leadership and leadership development that are international, both in their derivation and in their application;
  • Highlight the key issues that impact on leadership practice in sport and other environment;
  • Discuss how different leadership models can be utilised in different contexts such as sport;
  • Show the ability to recognise the importance of communication in sport leadership practice;
  • Recognise the importance of problem solving leadership practice.
Assessment
  • 40% Presentation
  • 60% Case Study

New Media and Analytics for Sport Business

The first part of this module will demonstrate how various sport properties are leveraging new media and new technologies, specifically, the Internet and mobile technology. Areas to be discussed include ecommerce, sponsorship, social networking and online communities, streaming video, user-enhanced content, and user-generated content. The second part will use analytics to study a wide variety of issues affecting the sport industry. Students will learn not only how the recent application of analytics has improved each of the above areas within the professional sport industry, but also how analytics can improve decision-making in sport business and any other field of business. Students will use analytics to study a wide variety of issues affecting the sport media industry. Topics examined include: marketing, pricing, contracts, and stadium management.

The aim of this module is to demonstrate how various sport properties are leveraging new media and new technologies, specifically, the Internet and mobile technology. In doing this it will use analytics to study a wide variety of issues affecting the sport industry. It also aims to demonstrate how various sport properties are leveraging new media and new technologies, specifically, the Internet and mobile technology. In doing this it will use analytics to study a wide variety of issues affecting the sport industry.

Learning Outcomes

On completion of this module students should be able to:

  • Display knowledge of the emergence and future applications of new media in sport and the ability to systematically apply analytical approaches to studying new media applications;
  • Show knowledge and understanding of new media communications practices and strategies, in an ever-changing digital landscape;
  • Understand  how to analyse, interpret, and make decisions based on various new media data;
  • Critically evaluate the characteristics of digital new media;
  • Apply critical thinking skills to new media analytics to address sport media issues;
  • Ability to analyse new media communications and evaluate their use and value in different scenarios;
  • Ability to apply sport media analytics to new media practices;
  • Apply new media communication practices across a range of business areas;
  • Apply their knowledge of sport business analytics to new media strategies and challenges in other business context;
  • Present themselves in the broad area of new media technologies and analytics.
Assessment
  • 20% Presentation
  • 40% Case Study Analysis
  • 40% Group Report