Institute for Sport Business academics publish new book

Sport Business

Three of our academics within the Institute for Sport Business have published a new book, entitled ‘Fostering Innovative Cultures in Sport’.

The book has been written in collaboration by three of our Institute for Sport Business academics:

The book analyses the trends that are emerging in sport enterprises such as advancements in technology and social media, tackling the issue of how to create new opportunities in such a changing industry. Special emphasis is placed on the role of leaders in sport organisations in driving innovation.

Providing valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational sports leaders and illustrates the various drivers behind innovation. Addressing the need for a culture of innovation within sports enterprises, the text reveals sustainable ways for companies to stay ahead of the game in an increasingly competitive global sport market.

The title is published by Palgrave Macmillan and will be released on 15 July 2018.

Find out more

To find about more or to purchase your own copy of ‘Fostering Innovative Cultures in Sport’, please visit Palgrave Macmillan or Amazon.

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2020 QS World University Rankings and top in the country for its student experience in the 2018 THE Student Experience Survey.

Loughborough is in the top 10 of every national league table, being ranked 4th in the Guardian University League Table 2020, 5th in the Times and Sunday Times Good University Guide 2020 and 8th in The UK Complete University Guide 2020.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

Specialising exclusively in postgraduate-level study, Loughborough University London is based on the Queen Elizabeth Olympic Park and offers cutting-edge master’s and PhD degrees, as well as business collaboration, research and enterprise opportunities.

The seven specialist institutes at Loughborough University London include: Design Innovation, Digital Technologies, Diplomacy and International Governance, Innovation and Entrepreneurship, International Management, Media and Creative Industries, and Sport Business. Close industry partnerships with a wealth of leading businesses and creative organisations means teaching and learning is informed by real-life challenges and driven by true industry pressures.