Our MSc Digital Marketing is aimed at providing students with a comprehensive understanding of digital technologies and principles of digital contemporary marketing practices, which will allow you to address associated challenges in the ever-changing business landscape.
We live in a world where people and objects are inter-connected to each other through high-speed internet connections. Organisations desire to utilise this nature of connectivity with a growing empowered digitisation to gain competitive advantage in the way their products and services are offered to the consumers and enjoy increased profitability.
Our Digital Marketing MSc programme offers you to build your knowledge and expertise of digital technologies through learning social media analysis, data processing, information management, gaming, search engine optimisation and artificial intelligence. This master's degree covers various elements of digital marketing practices to help you create successful marketing strategies and to build up on a foundation for strategic marketing management. You will also gain an overarching view of the context in which today’s consumers, businesses and societies operate, including the technological and social challenges faced by individuals operating within the marketing profession.
Successful candidates will graduate from this Digital Marketing programme with the key knowledge and skills required to enter a variety of roles of digital marketing professionals to fully understand the strategies and techniques of market research and analysis, strategic marketing, consumer engagement, marketing communication, and international marketing.
Why you should choose us
Top city
for digital entrepreneurs
European Digital City Index 2016
Top 15
in the UK for Computer Science and Information Systems
The Guardian University Guide 2023
Top 5
in the UK for Student Experience in Electrical and Electronic Engineering
The Times and Sunday Times Good University Guide 2024
Why you should study this degree
- You can engage with industrial practitioners and world class researchers in both digital marketing and digital technologies.
- You will discover the latest digital trends and the impacts on contemporary marketing strategies and operations.
- You will gain insight into consumer digital footprints and human-tech interface.
- We equip students with advanced digital technologies and data science principles to solve key problems associated with digital marketing in global market.
The main thing that attracted me to the programme and the university itself was the collaborative project that we have to do with an organisation.
What you'll study
The following information is intended as an example only and is typically based on module information for the 2023/24 year of entry. Modules are reviewed on an annual basis and may be subject to future changes. Updated Programme and Module Specifications are made available ahead of each academic year. Please also see Terms and Conditions of Study for more information.
You will learn from the most influential thought leaders, pioneering researchers and creative innovators, exposing you to the latest theories and developments from across your discipline.
Compulsory modules
Strategic Marketing and Management
The aims of this module are to:
- Equip students with the necessary academic insights about how organisations (firms) design and position their products in the market
- Introduce students to a systematic way of thinking about developing marketing strategies
- Familiarise students with current advanced practices in marketing strategy
- Help students develop their analytical and problem-solving skills in marketing.
Optional modules
One of:
Global Strategy
The aims of this module are to:
- Develop a critical understanding of the concepts involved in global strategic management and its application in the private and public sectors.
- Develop knowledge in the area of strategic analysis, the evaluation of strategic options, and the implementation of strategy.
Principles of Artificial Intelligence and Data Analytics
The aims of this module are to:
- Introduce students to the foundational concepts of data processing and their use in Artificial Intelligence (AI).
- Enable students to gain background knowledge necessary to understand and develop different algorithms in AI and Data analytics.
One of:
Design Practices in Digital Industries
The aims of this module are to:
- Introduce students to an immersive, human-centered, prototype-driven process for innovation that can be applied to a digital product and service design
- Enhance students¿ capacity to think innovatively, create ideas rapidly, and actualize concept and ideas systematically in a competitive global digital market
- Equip students with essential methods and skills for creative resolution of problems through a series of group activities
Information Management
The aims of this module are to:
- Study the information management principles, practices and technologies in different organisations to manage rapidly expanding data assets for business intelligence while complying with data regulations.
- Provide the students with the fundamentals of Internet and communication systems to understand data management systems architecture.
- Introduce them to the important topics related to information management such as ethics, governance, storage, architecture, interoperability, quality, security and big data.
One of:
Digital Media Audiences and Markets
The aim of this module is to introduce students to the major issues related to users' engagement with digital media. The module examines the evolution of the interactions of audiences with digital media; characteristics of digital media markets; implications of new digital media platforms on the experience of audiences and the associated organisations. Case studies will also be presented.
Creative Business Models
The aim of this module is to:
- develop awareness of the scope and diversity of business models within the creative industries
- understand the relationships between business model innovation, technological advancement and creative industry evolution.
Compulsory modules
Digital Practices for Customer Engagement
The aims of this module are to familiarise students to techniques of understanding and engaging consumers/customers through emerging digital technologies and how the knowledge about the customers can be used to make better marketing decisions.
Digital Technologies for Market Analysis
The aims of this module are to familiarise students to the importance and practices of market research and analysis and equip them with skills to design, perform and present effective and creative market research projects powered by modern digital technologies.
Dissertation
The aims of this module are to give the student the opportunity to study a subject, business problem or research question in depth and to research the issues surrounding the subject or background to the problem.
The module will equip the student with the relevant skills, knowledge and understanding to embark on their individual research project and they will be guided through the three options available to them to complete their dissertation:
- A desk based research project that could be set by an organisation or could be a subject of the student's choice
- A project that involves collection of primary data from within an organisation or based on lab and/or field experiments
- A full professional placement within an organisation during which time they will complete a project as part of their role in agreement with the organisation (subject to a suitable placement position being obtained)
Students will achieve a high level of understanding in the subject area and produce a written thesis or project report which will discuss this research in depth and with rigour.
Optional modules
One of:
International Marketing
The module builds students' understanding of the principles of international marketing and provides an understanding of the key concepts and issues related to international marketing. This will enable students to develop their decision-making skills for the formulation, and implementation of international marketing plans.
Digital Heritage, Museums and Cultural Industries
This module will consolidate knowledge on the global cultural and heritage industries and contemporary developments, with a focus on the integration and impacts of digital media. The module has the following key aims:
- Introduce students to the cultural and heritage industries in the UK and across the world and explore their structure and operation alongside their sociocultural, economic and political impact;
- Provide a critical, theoretically-informed analysis of how these industries are shaped and constrained in contemporary times by social, cultural and economic policy and by technological change;
- Introduce and consolidate knowledge on key concepts and theories in heritage and digital heritage studies, with application on three areas: (1) museums and GLAM institutions (Gallery, Libraries, Archives and Museums); 2) community and indigenous heritage; and (3) heritage tourism.
- Offer theoretical and methodological tools for examining the integration and effects of digital media in the production of cultural experiences, cultural participation and cultural learning;
- Develop understanding of and ability to use analytical and methodological tools for engaging with key issues and debates in contemporary heritage and digital heritage studies, from an interdisciplinary perspective.
One of:
Collaborative Project
The aims of this module are to:
- Provide students with an opportunity to be exposed to project-based teamwork in diverse settings (understood in this context as involving a range of multidisciplinary, multicultural and demographic elements in differing configurations), aiming to strengthen their cooperative and collaborative working skills and competence, while raising awareness and appreciation of diversity itself.
- Provide students with hands on experience of identifying, framing and resolving practice oriented and real-world based challenges and problems, using creativity, critical enquiry and appropriate tools to achieve valuable and relevant solutions.
- Support the development of students' ability to engage in critical enquiry and individual reflection, as well as to apply individual strengths and skills, building on their own educational backgrounds.
- Provide students with opportunities for networking with stakeholders, organisations and corporations, aiming to enhance the competence and skills needed to connect to relevant parties and build up future professional opportunities.
Cloud applications and services
The aim of this module is to provide the students with an overview of the cloud technology with a special emphasis on cloud applications and the associated challenges.
Game Technologies and Advanced 3D Environments
The aims of this module are to introduce students to games technology concepts, basic game architectures and tools, fundamental theories and common practices in game software development, essential knowledge of game-related digital media rendering, game creation packages and their use in digital creative media design and development processes, state-of-the-art methods in capturing and processing of 3D audio and video.
Compulsory module
Dissertation
The aims of this module are to give the student the opportunity to study a subject, business problem or research question in depth and to research the issues surrounding the subject or background to the problem.
The module will equip the student with the relevant skills, knowledge and understanding to embark on their individual research project and they will be guided through the three options available to them to complete their dissertation:
- A desk based research project that could be set by an organisation or could be a subject of the student's choice
- A project that involves collection of primary data from within an organisation or based on lab and/or field experiments
- A full professional placement within an organisation during which time they will complete a project as part of their role in agreement with the organisation (subject to a suitable placement position being obtained)
Students will achieve a high level of understanding in the subject area and produce a written thesis or project report which will discuss this research in depth and with rigour.
How you'll be assessed
You will complete a combination of written and practical assessments, which will vary depending on the module choices you make. You can expect to complete essays and exams of varying lengths, as well as presentations, projects and reports.
How you'll study
Alongside regular timetabled teaching, you will also have the opportunity to take part in guest lectures and projects on a range of topics.
- Lectures
- Seminars
- Tutorials
- Independent study
- Group work
- Workshops
- Practical sessions
Where you'll study
Based on our London campus, you will have access to all the facilities within our building, plus opportunities to learn outside the campus throughout your studies with us.
Entry requirements
Our entry requirements are listed using standard UK undergraduate degree classifications i.e. first-class honours, upper second-class honours and lower second-class honours. To learn the equivalent for your country, please choose it from the dropdown below.
Entry requirements for United Kingdom
A 2:2 honours degree (50% in final year), or equivalent international qualification, in any subject area.
Afghanistan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Masters | 95% | 85% | 70% |
Albania
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diplomë e Nivelit të Pare (First Level (University) Diploma (from 2010) | 9.5 | 8.5 | 8 |
Algeria
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licence (4 year) / Diplome d'Inginieur d'Etat / Diplôme d'Etudes Supérieures | 16 | 14 | 12 |
Argentina
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licenciatura/ Licenciado (4 year) | 8.5 | 7.5 | 6.0 |
Armenia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bakalavri Kochum required but typically a Magistrosi Kochum | 90% or 3.9 | 80% or 3.5 | 70% or 3.0 |
Australia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Honours degree (AQF level 8) | First Class, 80% | Upper Second, 70%, H2A | Lower Second, 60%, 2B |
| Ordinary degree - AQF Level 7 pass (mark 46 or 50) | High Distinction (80% or 85%) | Distinction (75% or 80%) | Distinction (70% or 75%) |
Austria
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Degree/ Diplomstudium / Magister degree | A (or 1.5) mit Auszeichnungbestanden | 60% or B or 3.0 (or 2) | 50% or C or 2.7 (or 3) |
Azerbaijan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bakalavr Diplomu/ Diplomu (Specialist Diploma) | 4.5 or 90% | 4 or 80% | 3.5 or 70% |
Bahamas
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Degree from University of the West Indies only | 1st (GPA 3.6) | 2:1 (GPA 3.0) | 2:2 (GPA 2.5) |
Bahrain
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.0 | 2.8 |
Bangladesh
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 year Bachelor of Science in Engineering (IEB and BAETE accredited courses only) | 1st (70%) / 3.5 | 2nd (60%) / 3.0 | 2nd (55%) / 2.75 |
| Masters (1-2 years) following a 3 or 4 year degree | 80% / 4.0 | 65% / 3.25 | 50% / 2.5 |
Belarus
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Specialist Diploma (5Yr) | 9 | 7 | 5 |
Belgium
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bachelor degree/Licenciaat/Licencie | 80% or 17 | 70% or 14 | 60% or 12 |
Belize
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Degree from University of the West Indies only | 1st (GPA 3.6) | 2:1 (GPA 3.0) | 2:2 (GPA 2.5) |
Benin
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Maitrise | 18 | 15 or Bien | 12 or Assez Bien |
Bermuda
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Degree from University of the West Indies only | 1st (GPA 3.6) | 2:1 (GPA 3.0) | 2:2 (GPA 2.5) |
Bolivia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| A Licenciado, 4 years Private (public/private) | 85/78 | 75/66 | 67/55 |
Bosnia and Herzegovina
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diploma Visokog Obrazovanja / Diplomirani | 10 | 9 | 8 |
Botswana
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Master's degree | A or 80% | B or 70% | C or 60% |
Brazil
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Brazil - 4 yr Bacharel or Licenciado/Licenciatura or Título Profissional | 8.5 | 7.5 | 6.5 |
Brunei
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Brunei | First | Upper Second (60%/B/3.1) | Lower Second (50%/C/2.7) |
Bulgaria
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 5 yr Diploma za Zavarsheno Visshe Obrazovanie (Diploma of Completed Higher Education) | 6 | 5 | 4 |
Burundi
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Masters or Diplôme d'Études Approfondies or Diplôme Ingénieur (professional title) | 18 | 15/20 (Bien) | 12.5/20 (Assez Bien) |
Cambodia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 years | 90% or 9 or 4.0 | 80% or 8 or 3.5 | 70% or 7 or 3.0 |
Cameroon
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bachelor degree or Diplome d'Etudes Superiures de Commerce or Diplome d'Ingenieur or Diplôme d'Ingénieur de Conception or a Maitrise or a 4 year Licence. | 1st or 15/20 or GPA 3.7 | 2:1 or 14/20 or Bien (GPA 3.4) | 2:2 or 12.5/20 or Assez Bien (GPA 3.1) |
Canada
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0/Percentage | 3.7/85% | 3.3/75% | 2.7/68% |
| Out of 9 | 8 | 6 | 5 |
| Out of 12 | 10 | 8 | 6 |
Chile
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Grado de Licenciado / Título (Profesional) de [subject area] (4 years) | 6 | 5.5 | 5 |
China
Students are required to have a bachelor degree (4 years) for entry to a postgraduate programme. The University uses the Shanghai Academic Ranking of World Universities to identify the required final mark, as outlined on the table below:
| First class (70%) | Mid 2:1 (65%) | 2:1 (60%) | Mid 2:2 (55%) | 2:2 (50%) | |
|---|---|---|---|---|---|
| Shanghai Rank Top 250 | 83% | 79% | 75% | 73% | 70% |
| Shanghai Rank 251-500 | 88% | 84% | 80% | 78% | 75% |
| Shanghai Rank 501+ | 92% | 87% | 84% | 82% | 80% |
Affiliated colleges
The University will consider students from Affiliated Colleges in the following way:
Applicants from colleges affiliated to universities in the top 250 Shanghai rankings will be considered if they have achieved or are likely to achieve final marks of 75%-84%.
Applicants from colleges affiliated to universities which are 251-500 in the Shanghai rankings will be considered if they have achieved or are likely to achieve final marks of 80%-87%.
Applicants from colleges affiliated to universities which are above 500 in the Shanghai rankings will be considered as follows:
- School of Business and Economics: not considered
- All other programmes if they have achieved or are likely to achieve final marks of 80%-87%.
Universities given special consideration
Applicants from a small number of Chinese universities that specialise in business, management, finance or creative arts will be given special consideration by the University. The full list of these universities and the Shanghai band under which they will be considered can be found below:
| University | Chinese name | Considered inband |
| Beijing Film Academy | 北京电影学院 | Top 250 |
| Capital University of Physical Education and Sports* | 首都体育学院 | Top 250 |
| Central Academy of Drama | 中央戏剧学院 | Top 250 |
| Central Academy for Fine Arts | 中央美术学院 | Top 250 |
| Central Conservatory of Music | 中央音乐学院 | Top 250 |
| China Academy of Art | 中国美术学院 | Top 250 |
| China Conservatory of Music
|
中国音乐学院 | Top 250 |
|
Harbin University of Finance (Harbin Finance University) |
哈尔滨金融学院 | 251-500 |
| Northwest University of Political Science and Law | 西北政法大学 | Top 250 |
| Shanghai Customs College | 上海海关学院 | Top 250 |
| Tianjin Sport University* | 天津体育学院 | Top 250 |
*Special consideration for programmes in School of Sport, Exercise and Health Sciences and Institute for Sport Business only.
Students who do not meet the above requirements may occasionally be considered if they have a relevant degree, can show good grades in relevant subjects, and/or have substantial relevant work experience.
Colombia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licenciado / Título de [subject area] | 4.5 | 3.75 | 3.2 |
Costa Rica
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licenciado | 9 | 8 or 80 | 7 or 75 |
Croatia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Baccalaureus / Prvostupnik | 4.5 | 3.8 | 3.0 |
Cuba
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4-year Titulo de Licenciado / Licenciatura | 5 | 4 | 3 |
Cyprus
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Cyprus | 8.5 | 7.0 | 6.5 |
Czech Republic
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bakalár (after 2001) 6 yr integrated Magistr | 1 | 1.5 | 2 |
Denmark
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 5 year Candidatus/Candidata Magisterii or Bachelor degree (7 point scale) | 12 | 10 | 7 |
Dominican Republic
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 year Licenciado or Título de [subject area] | 3.8 | Magna Cum Laude or 3.5 or 85% | Cum Laude or 3.2 or 82% |
Ecuador
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Título de Licenciado / Título de [subject area] | 8.5 / 85% | 8 / 80% | 7 / 70% |
Egypt
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Egypt | 3.5 | 3.2 | 2.8 |
| Universities only | BA 90%, BSc 85% | BA 80%, BSc 75% | BA 65%, BSc 65% |
El Salvador
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 5 year Licenciado, Título de Ingeniero/Arquitecto | 8.5, 85% | 7.5, 75% or Muy Bueno | 6.5, 65% or Bueno |
Estonia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bakalaureusekraad or Magister or Magistrikraad | 5 or A | 4 or B | 3 or C |
Ethiopia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Master's | A/GPA 4.0 | A/GPA 3.5 | B/GPA 2.8 |
Finland
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Kandidaattii/Kandidat or the Maisteri/Magister | 3 (out of 3) or 4.5 (out of 5) | 2 (out of 3) or 3 (out of 5) | 1 (out of 3) or 2.5 (out of 5) |
France
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licence (3 years)/ Maitrise/ Diplôme d'Ingénieur | 14 | 13 | 11 |
Georgia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4-year degree (% = new system) | 5 (95%) | 4.5 (85%) | 4 (75%) |
Germany
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| German Bachelor/ Diplom, Magister Artium / Zeugnis über den Zweiten Abschnitt der Ärztlichen Prüfung | 1.5 | 2.5 | 3.0 |
Ghana
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Ghana | First | Upper second/60% | Lower second/50% |
Greece
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Universities | 8.5 | 7.0 | 6 |
| TEI and non-University Institutions | 8.5 | 7 | 6.5 |
Grenada
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Degree from University of West Indies - classification | 1st | 2:1 | 2:2 |
| Degree from University of West Indies - grade / percentage | A | B / 75% | C / 55% |
| Degree from University of West Indies - GPA | 3.6 | 3.0 | 2.0 |
Guatemala
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Liceniado / Titulo de (subject area) - 4years | 90% (public university) / 95% (private university) | 80% (public university) / 85% (private university) | 60% (public university) / 70% (private university) |
Guyana
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Master's | GPA 4 | GPA 3.5 | 3.0 |
Honduras
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Título de Licenciado / Grado Académico de Licenciatura (4 year degree) - GPA out of 5 | GPA 5 or 90% | GPA 4 or 80% | GPA 3.5 or 70% |
Hong Kong
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.0 | 2.5 |
Hungary
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Alapfokozt or Egyetemi Oklevel / Bachelor | 5 | 4 | 3 |
Iceland
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Baccalaurreatus degree or Kandidatsprof/Candidatus Mag | 8.5 | 7.5 | 6.5 |
India
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Institutions listed on the 65% (First) | 60% (First) | 55% (Upper second) | |
| All other Indian institutions | 70% (First with distinction) | 65% (First) | 60% (First) |
Indonesia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Sarjana I (S1) from A (or B) accredited Universities | 3.3 (3.5) | 3.0 (3.3) | 2.8 (3.0) |
Iran
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Iran | 17 | 15 | 13 |
Iraq
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Iraq | 80% | 75% | 70% |
Ireland
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Republic of Ireland | First (70%) | Upper second (60%) | Lower second (50%) |
Israel
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 3 yr Bachelor Degree | 90% | 80% | 70% |
Italy
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diploma di Laurea | 109/110 | 104/110 (or 27) | 100/110 (or 26) |
Ivory Coast
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures | 16 | 14 (Bien) | 12 (Assez Bien) |
Jamaica
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| For degrees studied at The University of West Indies or degrees accredited by UCJ and CCCJ | 1st (GPA 3.6) | 2:1 (GPA 3.0) or B | 2:2 (GPA 2.0) or C |
Japan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Japan | 85% | 80% or B or 3.0 | 70% or C or 2.0 |
Jordan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3 or 3.5/5 or 75% | 2.8 or 65% |
Kazakhstan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 5.0/percentage scale | 4.5 or 90% | 4 or 85% | 3.5 or 80% |
| GPA 4.33 scale | 3.9 | 3.7 | 3.2 |
| GPA 4.0 scale | 3.7 | 3.4 | 3 |
Kenya
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Kenya | First / 70% / A | Upper second / 60% / B | Lower second / 50% / C |
Kosovo
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Kosovo | 10 | 9 | 8 |
Kuwait
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.6 | 3.0 | 2.8 |
Latvia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Latvia | 9 | 7 | 6 |
Lebanon
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| American | 90% (3.5) | 80% (3.2) | 70% (2.8) |
| French | 18 | 15 | 12 |
Liberia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Master's | 4.0 or 90% | 3.5 or 85% | 3 or 80% |
Libya
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| BSc Engineering, Architecture, Medicine | 85 (3.6) | 75 (3.0) | 65 (2.5) |
| Other bachelor's degree from a university | 90 (4.0) | 85% (3.6) | 75% (3.0) |
Lithuania
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Lithuania | 9 | 8 | 7 |
Luxembourg
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Luxembourg | 18 (excellent) | 16 (tres Bien) | 14 (bien) |
Macau
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Macau | 1st or GPA 3.7 | 2:1 or GPA 3.0 | 2:2 or GPA 2.5 |
Macedonia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Magistar Дипломиран / Баццалауреус / Баццалауреа (Bachelor degree) | 10 | 9 | 8 |
Malawi
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Master's only | MSc 75% | MSc 70% | MSc 65% |
Malaysia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Classification | First Class | 2.1 | 2.2 |
| GPA 4.0 scale | 3.5 | 3.0 | 2.8 |
Malta
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Malta | 1st (80%) | 2:1 (70%) | 2:2 (55%) |
Mauritius
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Mauritius | 1st or 70% | 2:1 or 60% | 2:2 or 50% |
Mexico
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licenciatura / Licenciado/ Título (Profesional) de [subject area] | 9 | 8 | 7 |
Moldova
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diploma de Licenţă (Diploma of Licentiate) | 10 | 9 | 8 |
Mongolia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Диплом Специалиста (Specialist Diploma) | 90% or 3.5 | 80% or GPA 3.2 | 70% or GPA 3.0 |
Montenegro
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diploma of Completed Undergraduate Studies or Diploma of Professional Undergraduate Studies | 10 (or 5.0) | 9 (or 4.5) | 8 (or 4.0) |
Morocco
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diplôme d'Ingénieur d'État,Diplôme d'Écoles Nationales de Commerce et de Gestion,Licence / Licence d'Études Fondamentales / Licence Professionnelle | 17 | 15 | 13 |
Mozambique
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 year Licenciatura | 16 | 14 | 12 |
Myanmar (Burma)
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 2 year Master's degree | 5 or 85% | 5 or 75% | 4.5 or 65% |
Namibia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Honours degree (post 2008) or Masters | 80% or A | 70% or B | 60% or C |
Nepal
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Master's (after 3 year bachelor degree) | 90% or 3.9 GPA | 80% or 3.8 GPA | 65% or 3.3 GPA |
Netherlands
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Netherlands | 8 | 7 | 6 |
New Zealand
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 Year Honours degree (480 credits) - Level 8 | First (7.0) | Upper Second (6.0) | Lower Second (4.0) |
| 3 Year degree (360 credits) - Level 7 | A+ (9.0) | A- (7.0) | B+ (6.0) |
Nicaragua
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licenciatura (4 year) | 90% | 80% | 70% |
Nigeria
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 7 point Scale | 6 | 5 | 4 |
| 5 point scale | 4.5 | 3.8 | 3.5 |
| 4 point scale | 3.5 | 3 | 2.5 |
Norway
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Norway | A | B | C |
Oman
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.0 | 2.5 |
Pakistan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 Year degree only (the higher of the 2 options) | A- or GPA 3.7 | B or GPA 3.0 | C+ or GPA 2.6 |
| 2 or 3 year Bachelor plus Masters | 1st (60%) plus GPA 3.7 | 2nd (55%) plus GPA 3.0 | 2nd (50%) plus GPA 2.6 |
Palestine
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bachelor Degree | A / 90% / 3.7 | B+ / 85% / 3.3 | B / 80% / 3.0 |
Panama
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 Year Licenciado / Título de [subject area] | 91 (A) | 81 (B) | 71 (C) |
Papua New Guinea
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bachelor (Honours) Degree | 1st | 2:1 | 2:2 |
Paraguay
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 Year Título de Licenciado / Título de [subject area] | 4.5 (85%) | 4 (80%) | 3.5 (75%) |
Peru
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 Year Título de Licenciado / Título de [subject area] | 14 | 13 | 12 |
Philippines
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Degree from prestigious state universities or Centres of Excellence (COE) | Summa Cum Laude 4.0 / 96% / 1.0 | Magna cum Laude 3.5 / 92% / 1.5 | Cum Laude 3.0 / 87%/ 2.0 |
Poland
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bachelor Degree (post 2003) Magister (pre- 2003) | 5 | 4.5 / 4+ | 4 |
Portugal
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diploma de Estudos Superiores Especializados (DESE) or Licenciado | 18 | 16 | 14 |
Qatar
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.0 | 2.8 |
Romania
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diploma de Licenta/ Diploma de Inginer | 9 | 8 | 7 |
Russia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bakalavr/Specialist Diploma/Magistr | 4.5 | 4.0 | 3.5 |
Rwanda
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 year bachelor (Hons) degree (480 credits) | 1st, 16/20 (80%) | 2:1,14/20 (70%) | 2:2, 12/20 (60%) |
Saudi Arabia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.0 | 2.8 |
| GPA 5.0 scale | 4.5 | 3.75 | 3.5 |
Senegal
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Maitrise, Diplome d'Etude Approfondies,Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees | 16/20 or Tres Bien | 14/20 or Bien | 12/20 or Assez Bien |
Serbia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diplomirani/ Bachelor's degree | 9 | 8 | 7 |
Sierra Leone
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Honours degree or masters | 1st (70%) | 2:1 (60% or B) | 2:2 (50% or C) |
Singapore
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Classification | First | Upper second | Lower second |
| GPA 4.0 scale | 3.7 | 3.0 | 2.7 |
| GPA 5.0 scale | 4.5 | 3.5 | 3.0 |
Slovakia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bakalár (from 2005) Magister / Inzinier | 1.5 or B | 2.0 or C | 2.5 or C/high D |
Slovenia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| University Diplom | 9.5 | 8.5 | 7 |
South Africa
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bachelor (Honours) or B Tech after 4 yrs study | 1st or 75% | 2:1 or 70% | 2:2 or 60% |
South Korea
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA out of 4.5 | 4.0 / A | 3.5 / B | 3.0 / C+ |
| GPA out of 4.3 | 4.0 / A | 3.0 / B | 2.7 / C+ |
Spain
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licenciado / Título de Ingeniero / Título de Arquitecto | 8.5 | 7 | 6.5 |
| UCM grading | 3.0 | 2.0 | 1.5 |
Sri Lanka
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 year Professional degree or Bachelor Special or Honours degree | 90%, GPA 3.70 | 80%, GPA 3.30 | 70%, GPA 3.0 |
Sudan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 year degree | 1st, 70%, B+ | 2:1, 66% | mid 2:2, 60%, B |
Sweden
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Kandidatexamen or Magisterexamen | Overall grade of VG with a minimum of 120 credits at VG | B or Overall grade of VG with a minimum of 90 credits at VG | C or Overall grade of G with a minimum of 90 credits at G |
Switzerland
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bachelor Degree, Diplom or Lizentiat (10/6/5) | 10 / 6 / 1 | 8 / 5 / 2 | 6 / 4 / 3 |
Syria
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| State universities 4 years of study | 80% | 70% | 60% |
| Private universities 4 years of study | 90% | 80% | 70% |
Taiwan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Category 1 (4 year degree) | 80% | 75% | 70% |
| Category 2 (4 year degree) | 85% | 80% | 75% |
Tajikistan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Диплом специалиста - Specialist Diploma | 5 | 4.5 | 4 |
Tanzania
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Tanzania | 1st | 2:1 | 2:2 |
Thailand
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.0 | 2.8 |
Trinidad and Tobago
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| For degrees studied at The University of West Indies or degrees accredited by ACTT | 1st or B+ or 70% | 2:1 or B or 65% | 2:2 or B- or 60% |
Tunisia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licence, Maîtrise, Diplôme National d'Ingénieu | 16 (tres bien) | 14 (bien) | 11 (assez bien) |
Turkey
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Lisans Diplomasi or a Műhendis Diplomasi | 3.5 | 3 | 2.5 |
Turkmenistan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 Yr Bakalavr, Specialist Diploma or Magistr | 5 | 4.5 | 4 |
Uganda
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Uganda | 1st or 4.4 | 2:1 or 3.8 | 2:2 or 3.0 |
Ukraine
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Dyplom Magistra or a Bachelors degree (11 / 5) | 4.5 | 4.0 | 3.5 |
United Arab Emirates
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.0 | 2.6 |
United States of America
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.2 | 2.8 |
Uruguay
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licenciado (4 year) | 10 | 9 | 8 |
Uzbekistan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bakalavr Diplomi / Diplomi (Specialist Diploma) | 90% or GPA 4.5 | 80% or GPA 4.0 | 70% or GPA 3.0 |
Venezuela
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licenciado/Professional title. (4 year) | 18/20 or 8/9 | 16/20 or 7/9 | 14/20 or 6/9 |
Vietnam
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 10-point scale | 8.0 | 7.0 | 6.0 |
| 4-point scale | 3.5 | 3.0 | 2.8 |
Zambia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Master's | A or 4.0 or 80% | B+, 3.5 or 70% | B or 3.0 or 60% |
Zimbabwe
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 3/4 year degree | 1st or 75% | 2:1 or 65% | 2:2 or 60% |
English language requirements
Applicants must meet the minimum English language requirements. Further details are available on the International website.
Fees and funding
2023 - 2024 start
UK fee
£12,100 Full-time degree per annum
International fee
£27,950 Full-time degree per annum
Fees are reviewed annually and are likely to increase to take into account inflationary pressures.
The fee stated is for a full-time student undertaking a master’s programme of 180 credits. Part-time students should divide the published fee by 180 credits and then multiply by the number of credits they are taking to calculate their tuition fees.
Your development
Loughborough University London prides itself on the high calibre of graduates it produces, and provides great opportunities for you to develop the skills and attributes you need to progress successfully in your chosen career.
Loughborough University London is the first of its kind to develop a suite of careers-focused activities and support that is positioned as the underpinning of every student’s programme. Opportunities include group projects set by a real businesses and organisations, company site visits and organisation-based dissertation opportunities.
Your future career
The careers and employability support on offer at Loughborough University London has been carefully designed to give you the best possible chance of securing your dream role.
Graduates will be equipped with the latest insights into consumer behaviour and business operations online, and will be well placed to enter senior roles in brand management, marketing communications, social media marketing and digital marketing.