Develop the skillset and mindset needed to start your own digital venture – or make a valuable contribution to one – on our MSc Digital Entrepreneurship, studying in London’s booming start-up culture.
What does it take to start, sustain and grow a digital business in today’s climate? How can traditional businesses expand or sidestep into digital? This course will give you a solid grounding in the fundamentals of digital entrepreneurship, including digital strategy, data supply chain management, data mining and analytics, and digital finance. You can add an international or sustainable focus too, if that’s something that interests you.
It's a smart choice if you’ve got a big idea, a drive to learn the tools needed to develop one, or want to fast-track your way into the digital innovation of business.
A toolkit to pitch you two steps ahead
On every module, you’ll work on practical cases – learning the tools of entrepreneurial thinking in the context of new and emerging digital trends and developments.
See theory in action in simulations, case studies and presentations. You’ll also hear from industry specialists, policy makers, thought leaders and alumni, who share real-world insights so you’re right up to date with current issues.
East London is a high-tech creative hub of thousands of start-ups and a can-do culture. You’ll be in the ideal place to grow your network, share prototypes and find people who share your goals and passion. It’s ripe with opportunities for your collaborative dissertation and the optional collaborative project and start-up accelerator.
The spark to ignite your career as a digital entrepreneur
The best entrepreneurs are resilient, motivated critical thinkers, who work effectively in a team and understand the different elements of business.
By the end of your time with us, you’ll have the framework and skills you need to strike out with your own digital venture or become a digital specialist in corporate organisations or NGOs.
Why you should choose us
Top 15
in the UK for Business and Management Studies
The Complete University Guide 2025
Top 15
in the UK for Business and Management
The Guardian University Guide 2025
Top 10
in the UK for Business, Management and Marketing
The Times and Sunday Times Good University Guide 2024
Why you should study this degree
- Gain a broad overview of foundational digital entrepreneurship topics like strategy, marketing, operations management, finance and data analytics.
- Deepen your understanding of what it means to be a digital entrepreneur and innovate individually and within an organisation.
- Develop the skills and knowledge needed to set up your own venture.
- Use digital tools to analyse and evaluate problems to understand the complexities of the digital innovation process.
- Access research from the Institute for Digital Technologies to build your sector know-how.
- Full immersion in each topic area through block teaching.
- Study full or part time at our vibrant campus in the heart of East London’s start-up community.
What you'll study
The following information is intended as an example only and is typically based on module information for the 2024/25 year of entry. Modules are reviewed on an annual basis and may be subject to future changes. Updated Programme and Module Specifications are made available ahead of each academic year. Please also see Terms and Conditions of Study for more information.
The modules on our MSc Digital Entrepreneurship programme have been carefully put together to give you the most up-to-date and relevant set of skills and knowledge for progressing in your chosen career.
Compulsory modules
Strategic Marketing and Management (15 credits)
The aims of this module are to:
- Equip students with the necessary academic insights about how organisations (firms) design and position their products in the market
- Introduce students to a systematic way of thinking about developing marketing strategies
- Familiarise students with current advanced practices in marketing strategy
- Help students develop their analytical and problem-solving skills in marketing.
Entrepreneurship (15 credits)
The aims of this module are to:
- To introduce students to the field of entrepreneurship
- To assess the roles entrepreneurship plays in modern societies and economies and in an international context.
- To explore the different types of activity contained within the definition of entrepreneurship, and the main theoretical and analytical approaches used to understand the phenomenon.
- To examine entrepreneurial and innovative activity at different stages of a business, from start-up to more mature firms, and relate this to wider contexts.
Creative Business Models (15 credits)
The aim of this module is to:
- develop awareness of the scope and diversity of business models within the creative industries
- understand the relationships between business model innovation, technological advancement and creative industry evolution.
Optional modules
One of:
Design Practices in Digital Industries (15 credits)
The aims of this module are to:
- Introduce students to an immersive, human-centered, prototype-driven process for innovation that can be applied to a digital product and service design
- Enhance students¿ capacity to think innovatively, create ideas rapidly, and actualize concept and ideas systematically in a competitive global digital market
- Equip students with essential methods and skills for creative resolution of problems through a series of group activities
Principles of Artificial Intelligence and Data Analytics (15 credits)
The aims of this module are to:
- Introduce students to the foundational concepts of data processing and their use in Artificial Intelligence (AI).
- Enable students to gain background knowledge necessary to understand and develop different algorithms in AI and Data analytics.
International Business and Entrepreneurship in Developing Economies
This module aims to equip students with the necessary academic skills to understand the challenges firms face in different developing countries and assessing different ways in which firms can overcome these challenges.
Compulsory modules
Financial Technologies (15 credits)
The aims of this module are to:
- Develop a broad understanding of disruptive financial technologies and their practical use in modern financial applications.
- Provide students with key analytics and machine learning knowledge required by data-driven models of financial services provision.
- Introduce students to the concept of blockchain and develop understanding of cyber security and data protection in digital finance systems; money evolution characteristics and functionality; the evolution of InsurTech industry; decentralisation of the financial system that includes Crowdfunding and other P2P lending; digital payments transformation, and Regulation Policy and its impact on the Financial sector.
- Equip students with essential skills required to operate in the existing and emerging fintech sectors.
Research Methods (15 credits)
The aims of this module are to equip students with a working knowledge of typical quantitative and qualitative research methods used in the research undertaken in the different institutes at LU London.
Data Analytics Tools in Digital Economy (15 credits)
The aims of this module are to:
- Introduce students to the fundamentals of business intelligence and its application to business decision making in the context of the digital economy
- Introduce students to the leading data mining methods and their application to real-world problems
- Provide students with a core understanding of the common algorithms in data mining and its utilisation on data and resources available relevant to business intelligence.
- Equip students to further explore application areas beyond the module coverage.
Dissertation (60 credits)
The aims of this module are to give the student the opportunity to study a subject, business problem or research question in depth and to research the issues surrounding the subject or background to the problem.
The module will equip the student with the relevant skills, knowledge and understanding to embark on their individual research project and they will be guided through the three options available to them to complete their dissertation:
- A desk based research project that could be set by an organisation or could be a subject of the student's choice
- A project that involves collection of primary data from within an organisation or based on lab and/or field experiments
- A full professional placement within an organisation during which time they will complete a project as part of their role in agreement with the organisation (subject to a suitable placement position being obtained)
Students will achieve a high level of understanding in the subject area and produce a written thesis or project report which will discuss this research in depth and with rigour.
Optional modules
One of:
Collaborative Project (15 credits)
The aims of this module are to:
- Provide students with an opportunity to be exposed to project-based teamwork in diverse settings (understood in this context as involving a range of multidisciplinary, multicultural and demographic elements in differing configurations), aiming to strengthen their cooperative and collaborative working skills and competence, while raising awareness and appreciation of diversity itself.
- Provide students with hands on experience of identifying, framing and resolving practice oriented and real-world based challenges and problems, using creativity, critical enquiry and appropriate tools to achieve valuable and relevant solutions.
- Support the development of students' ability to engage in critical enquiry and individual reflection, as well as to apply individual strengths and skills, building on their own educational backgrounds.
- Provide students with opportunities for networking with stakeholders, organisations and corporations, aiming to enhance the competence and skills needed to connect to relevant parties and build up future professional opportunities.
Game Technologies and Advanced 3D Environments (15 credits)
The aims of this module are to introduce students to games technology concepts, basic game architectures and tools, fundamental theories and common practices in game software development, essential knowledge of game-related digital media rendering, game creation packages and their use in digital creative media design and development processes, state-of-the-art methods in capturing and processing of 3D audio and video.
Compulsory module
Dissertation (60 credits)
The aims of this module are to give the student the opportunity to study a subject, business problem or research question in depth and to research the issues surrounding the subject or background to the problem.
The module will equip the student with the relevant skills, knowledge and understanding to embark on their individual research project and they will be guided through the three options available to them to complete their dissertation:
- A desk based research project that could be set by an organisation or could be a subject of the student's choice
- A project that involves collection of primary data from within an organisation or based on lab and/or field experiments
- A full professional placement within an organisation during which time they will complete a project as part of their role in agreement with the organisation (subject to a suitable placement position being obtained)
Students will achieve a high level of understanding in the subject area and produce a written thesis or project report which will discuss this research in depth and with rigour.
How you'll be assessed
You can expect to complete essays and reports of varying lengths, as well as presentations, projects and exams.
How you'll study
As well as your regular timetabled teaching, you’ll have the chance to take part in guest lectures and projects on a range of topics.
- Lectures
- Seminars
- Tutorials
- Independent study
- Group work
- Workshops
- Practical sessions
Where you'll study
Based on our vibrant London campus, you’ll have access to all our on-site facilities, as well as opportunities to learn off campus.
Entry requirements
Our entry requirements are listed using standard UK undergraduate degree classifications i.e. first-class honours, upper second-class honours and lower second-class honours. To learn the equivalent for your country, please choose it from the dropdown below.
Entry requirements for United Kingdom
A 2:2 honours degree (55% or above), or equivalent international qualification, in any subject area.
Afghanistan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Masters | 95% | 85% | 70% |
Albania
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diplomë e Nivelit të Pare (First Level (University) Diploma (from 2010) | 9.5 | 8.5 | 8 |
Algeria
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licence (4 year) / Diplome d'Inginieur d'Etat / Diplôme d'Etudes Supérieures | 16 | 14 | 12 |
Argentina
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licenciatura/ Licenciado (4 year) | 8.5 | 7.5 | 6.0 |
Armenia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bakalavri Kochum required but typically a Magistrosi Kochum | 90% or 3.9 | 80% or 3.5 | 70% or 3.0 |
Australia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Honours degree (AQF level 8) | First Class, 80% | Upper Second, 70%, H2A | Lower Second, 60%, 2B |
| Ordinary degree - AQF Level 7 pass (mark 46 or 50) | High Distinction (80% or 85%) | Distinction (75% or 80%) | Distinction (70% or 75%) |
Austria
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Degree/ Diplomstudium / Magister degree | A (or 1.5) mit Auszeichnungbestanden | 60% or B or 3.0 (or 2) | 50% or C or 2.7 (or 3) |
Azerbaijan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bakalavr Diplomu/ Diplomu (Specialist Diploma) | 4.5 or 90% | 4 or 80% | 3.5 or 70% |
Bahamas
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Degree from University of the West Indies only | 1st (GPA 3.6) | 2:1 (GPA 3.0) | 2:2 (GPA 2.5) |
Bahrain
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.0 | 2.8 |
Bangladesh
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 year Bachelor of Science in Engineering (IEB and BAETE accredited courses only) | 1st (70%) / 3.5 | 2nd (60%) / 3.0 | 2nd (55%) / 2.75 |
| Masters (1-2 years) following a 3 or 4 year degree | 80% / 4.0 | 65% / 3.25 | 50% / 2.5 |
Belarus
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Specialist Diploma (5Yr) | 9 | 7 | 5 |
Belgium
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bachelor degree/Licenciaat/Licencie | 80% or 17 | 70% or 14 | 60% or 12 |
Belize
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Degree from University of the West Indies only | 1st (GPA 3.6) | 2:1 (GPA 3.0) | 2:2 (GPA 2.5) |
Benin
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Maitrise | 18 | 15 or Bien | 12 or Assez Bien |
Bermuda
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Degree from University of the West Indies only | 1st (GPA 3.6) | 2:1 (GPA 3.0) | 2:2 (GPA 2.5) |
Bolivia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| A Licenciado, 4 years Private (public/private) | 85/78 | 75/66 | 67/55 |
Bosnia and Herzegovina
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diploma Visokog Obrazovanja / Diplomirani | 10 | 9 | 8 |
Botswana
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Master's degree | A or 80% | B or 70% | C or 60% |
Brazil
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Brazil - 4 yr Bacharel or Licenciado/Licenciatura or Título Profissional | 8.5 | 7.5 | 6.5 |
Brunei
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Brunei | First | Upper Second (60%/B/3.1) | Lower Second (50%/C/2.7) |
Bulgaria
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 5 yr Diploma za Zavarsheno Visshe Obrazovanie (Diploma of Completed Higher Education) | 6 | 5 | 4 |
Burundi
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Masters or Diplôme d'Études Approfondies or Diplôme Ingénieur (professional title) | 18 | 15/20 (Bien) | 12.5/20 (Assez Bien) |
Cambodia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Masters | 80% or B+ or 3.5 | 70% or B or 3.0 | 60% or C+ or 2.5 |
Cameroon
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bachelor degree or Diplome d'Etudes Superiures de Commerce or Diplome d'Ingenieur or Diplôme d'Ingénieur de Conception or a Maitrise or a 4-year Licence. | 1st or 15/20 or GPA 3.7 | 2:1 or 14/20 or Bien (GPA 3.4) | 2:2 or 12.5/20 or Assez Bien (GPA 3.1) |
Canada
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0/Percentage | 3.7/85% | 3.3/75% | 2.7/68% |
| Out of 9 | 8 | 6 | 5 |
| Out of 12 | 10 | 8 | 6 |
Chile
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Grado de Licenciado / Título (Profesional) de [subject area] (4 years) | 6 | 5.5 | 5 |
China
Students are required to have a bachelor degree (4 years) for entry to a postgraduate programme. The University uses the Shanghai Academic Ranking of World Universities to identify the required final mark, as outlined on the table below:
| First class (70%) | Mid 2:1 (65%) | 2:1 (60%) | Mid 2:2 (55%) | 2:2 (50%) | |
|---|---|---|---|---|---|
| Shanghai Rank Top 250 | 83% | 79% | 75% | 73% | 70% |
| Shanghai Rank 251-500 | 88% | 84% | 80% | 78% | 75% |
| Shanghai Rank 501+ | 92% | 87% | 84% | 82% | 80% |
Affiliated colleges
The University will consider students from Affiliated Colleges in the following way:
Applicants from colleges affiliated to universities in the top 250 Shanghai rankings will be considered if they have achieved or are likely to achieve final marks of 75%-84%.
Applicants from colleges affiliated to universities which are 251-500 in the Shanghai rankings will be considered if they have achieved or are likely to achieve final marks of 80%-87%.
Applicants from colleges affiliated to universities which are above 500 in the Shanghai rankings will be considered as follows:
- School of Business and Economics: not considered
- All other programmes if they have achieved or are likely to achieve final marks of 80%-87%.
Universities given special consideration
Applicants from a small number of Chinese universities that specialise in business, management, finance or creative arts will be given special consideration by the University. The full list of these universities and the Shanghai band under which they will be considered can be found below:
| University | Chinese name | Considered inband |
| Beijing Film Academy | 北京电影学院 | Top 250 |
| Capital University of Physical Education and Sports* | 首都体育学院 | Top 250 |
| Central Academy of Drama | 中央戏剧学院 | Top 250 |
| Central Academy for Fine Arts | 中央美术学院 | Top 250 |
| Central Conservatory of Music | 中央音乐学院 | Top 250 |
| China Academy of Art | 中国美术学院 | Top 250 |
| China Conservatory of Music
|
中国音乐学院 | Top 250 |
|
Guangzhou Sport University* |
广州体育学院 | 251-500 |
|
Harbin University of Finance (Harbin Finance University) |
哈尔滨金融学院 | 251-500 |
| Northwest University of Political Science and Law | 西北政法大学 | Top 250 |
| Shanghai Customs College | 上海海关学院 | Top 250 |
| Tianjin Sport University* | 天津体育学院 | Top 250 |
*Special consideration for programmes in School of Sport, Exercise and Health Sciences and Institute for Sport Business only.
Students who do not meet the above requirements may occasionally be considered if they have a relevant degree, can show good grades in relevant subjects, and/or have substantial relevant work experience.
Colombia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licenciado / Título de [subject area] | 4.5 | 3.75 | 3.2 |
Costa Rica
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licenciado | 9 | 8 or 80 | 7 or 75 |
Croatia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Baccalaureus / Prvostupnik | 4.5 | 3.8 | 3.0 |
Cuba
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4-year Titulo de Licenciado / Licenciatura | 5 | 4 | 3 |
Cyprus
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Cyprus | 8.5 | 7.0 | 6.5 |
Czech Republic
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bakalár (after 2001) 6 yr integrated Magistr | 1 | 1.5 | 2 |
Denmark
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 5 year Candidatus/Candidata Magisterii or Bachelor degree (7 point scale) | 12 | 10 | 7 |
Dominican Republic
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 year Licenciado or Título de [subject area] | 3.8 | Magna Cum Laude or 3.5 or 85% | Cum Laude or 3.2 or 82% |
Ecuador
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Título de Licenciado / Título de [subject area] | 8.5 / 85% | 8 / 80% | 7 / 70% |
Egypt
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Egypt | 3.5 | 3.2 | 2.8 |
| Universities only | BA 90%, BSc 85% | BA 80%, BSc 75% | BA 65%, BSc 65% |
El Salvador
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 5 year Licenciado, Título de Ingeniero/Arquitecto | 8.5, 85% | 7.5, 75% or Muy Bueno | 6.5, 65% or Bueno |
Estonia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bakalaureusekraad or Magister or Magistrikraad | 5 or A | 4 or B | 3 or C |
Ethiopia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Master's | A/GPA 4.0 | A/GPA 3.5 | B/GPA 2.8 |
Finland
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Kandidaattii/Kandidat or the Maisteri/Magister | 3 (out of 3) or 4.5 (out of 5) | 2 (out of 3) or 3 (out of 5) | 1 (out of 3) or 2.5 (out of 5) |
France
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licence (3 years)/ Maitrise/ Diplôme d'Ingénieur | 14 | 13 | 11 |
Georgia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4-year degree (% = new system) | 5 (95%) | 4.5 (85%) | 4 (75%) |
Germany
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| German Bachelor/ Diplom, Magister Artium / Zeugnis über den Zweiten Abschnitt der Ärztlichen Prüfung | 1.5 | 2.5 | 3.0 |
Ghana
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Ghana | First | Upper second/60% | Lower second/50% |
Greece
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Universities | 8.5 | 7.0 | 6 |
| TEI and non-University Institutions | 8.5 | 7 | 6.5 |
Grenada
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Degree from University of West Indies - classification | 1st | 2:1 | 2:2 |
| Degree from University of West Indies - grade / percentage | A | B / 75% | C / 55% |
| Degree from University of West Indies - GPA | 3.6 | 3.0 | 2.0 |
Guatemala
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Liceniado / Titulo de (subject area) - 4 years | 90% (public university) / 95% (private university) | 80% (public university) / 85% (private university) | 60% (public university) / 70% (private university) |
Guyana
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Master's | GPA 4 | GPA 3.5 | 3.0 |
Honduras
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Título de Licenciado / Grado Académico de Licenciatura (4 year degree) - GPA out of 5 | GPA 5 or 90% | GPA 4 or 80% | GPA 3.5 or 70% |
Hong Kong
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.0 | 2.5 |
Hungary
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Alapfokozt or Egyetemi Oklevel / Bachelor | 5 | 4 | 3 |
Iceland
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Baccalaurreatus degree or Kandidatsprof/Candidatus Mag | 8.5 | 7.5 | 6.5 |
India
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Institutions listed on the National Institutional Ranking Framework | 65% (First) | 60% (First) | 55% (Upper second) |
| All other Indian institutions | 70% (First with distinction) | 65% (First) | 60% (First) |
Indonesia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Sarjana I (S1) from accredited Universities | 3.3 | 3.0 | 2.8 |
Iran
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Iran | 17 | 15 | 13 |
Iraq
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Iraq | 80% | 75% | 70% |
Ireland
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Republic of Ireland | First (70%) | Upper second (60%) | Lower second (50%) |
Israel
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 3 yr Bachelor Degree | 90% | 80% | 70% |
Italy
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diploma di Laurea | 109/110 | 104/110 (or 27) | 100/110 (or 26) |
Ivory Coast
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures | 16 | 14 (Bien) | 12 (Assez Bien) |
Jamaica
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| For degrees studied at The University of West Indies or degrees accredited by UCJ and CCCJ | 1st (GPA 3.6) | 2:1 (GPA 3.0) or B | 2:2 (GPA 2.0) or C |
Japan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Gakushi – GPA 4.0 scale | 85% or A or 3.5 | 80% or B or 3.0 | 70% or C or 2.0 |
Jordan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3 or 3.5/5 or 75% | 2.8 or 65% |
Kazakhstan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 5.0/percentage scale | 4.5 or 90% | 4 or 85% | 3.5 or 80% |
| GPA 4.33 scale | 3.9 | 3.7 | 3.2 |
| GPA 4.0 scale | 3.7 | 3.4 | 3 |
Kenya
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Kenya | First / 70% / A | Upper second / 60% / B | Lower second / 50% / C |
Kosovo
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Kosovo | 10 | 9 | 8 |
Kuwait
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.6 | 3.0 | 2.8 |
Latvia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Latvia | 9 | 7 | 6 |
Lebanon
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| American | 90% (3.5) | 80% (3.2) | 70% (2.8) |
| French | 18 | 15 | 12 |
Liberia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Master's | 4.0 or 90% | 3.5 or 85% | 3 or 80% |
Libya
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| BSc Engineering, Architecture, Medicine | 85 (3.6) | 75 (3.0) | 65 (2.5) |
| Other bachelor's degree from a university | 90 (4.0) | 85% (3.6) | 75% (3.0) |
Lithuania
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Lithuania | 9 | 8 | 7 |
Luxembourg
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Luxembourg | 18 (excellent) | 16 (tres Bien) | 14 (bien) |
Macau
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Macau | 1st or GPA 3.7 | 2:1 or GPA 3.0 | 2:2 or GPA 2.5 |
Macedonia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Magistar Дипломиран / Баццалауреус / Баццалауреа (Bachelor degree) | 10 | 9 | 8 |
Malawi
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Master's only | MSc 75% | MSc 70% | MSc 65% |
Malaysia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Classification | First Class | 2.1 | 2.2 |
| GPA 4.0 scale | 3.5 | 3.0 | 2.8 |
Malta
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Malta | 1st (80%) | 2:1 (70%) | 2:2 (55%) |
Mauritius
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Mauritius | 1st or 70% | 2:1 or 60% | 2:2 or 50% |
Mexico
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licenciatura / Licenciado/ Título (Profesional) de [subject area] | 9 | 8 | 7 |
Moldova
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diploma de Licenţă (Diploma of Licentiate) | 10 | 9 | 8 |
Mongolia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Диплом Специалиста (Specialist Diploma) | 90% or 3.5 | 80% or GPA 3.2 | 70% or GPA 3.0 |
Montenegro
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diploma of Completed Undergraduate Studies or Diploma of Professional Undergraduate Studies | 10 (or 5.0) | 9 (or 4.5) | 8 (or 4.0) |
Morocco
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diplôme d'Ingénieur d'État, Diplôme d'Écoles Nationales de Commerce et de Gestion, Licence / Licence d'Études Fondamentales / Licence Professionnelle | 17 | 15 | 13 |
Mozambique
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 year Licenciatura | 16 | 14 | 12 |
Myanmar (Burma)
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 2 year Master's degree | 5 or 85% | 5 or 75% | 4.5 or 65% |
Namibia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Honours degree (post 2008) or Masters | 80% or A | 70% or B | 60% or C |
Nepal
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Master's (after 3 year bachelor degree) | 90% or 3.9 GPA | 80% or 3.8 GPA | 65% or 3.3 GPA |
Netherlands
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Netherlands | 8 | 7 | 6 |
New Zealand
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 Year Honours degree (480 credits) - Level 8 | First (7.0) | Upper Second (6.0) | Lower Second (4.0) |
| 3 Year degree (360 credits) - Level 7 | A+ (9.0) | A- (7.0) | B+ (6.0) |
Nicaragua
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licenciatura (4 year) | 90% | 80% | 70% |
Nigeria
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 7 point Scale | 6 | 5 | 4 |
| 5 point scale | 4.5 | 3.8 | 3.5 |
| 4 point scale | 3.5 | 3 | 2.5 |
Norway
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Norway | A | B | C |
Oman
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.0 | 2.5 |
Pakistan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 Year degree only (the higher of the 2 options) | A- or GPA 3.7 | B or GPA 3.0 | C+ or GPA 2.6 |
| 2 or 3 year Bachelor plus Masters | 1st (60%) plus GPA 3.7 | 2nd (55%) plus GPA 3.0 | 2nd (50%) plus GPA 2.6 |
Palestine
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bachelor Degree | A / 90% / 3.7 | B+ / 85% / 3.3 | B / 80% / 3.0 |
Panama
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 Year Licenciado / Título de [subject area] | 91 (A) | 81 (B) | 71 (C) |
Papua New Guinea
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bachelor (Honours) Degree | 1st | 2:1 | 2:2 |
Paraguay
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 Year Título de Licenciado / Título de [subject area] | 4.5 (85%) | 4 (80%) | 3.5 (75%) |
Peru
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 Year Título de Licenciado / Título de [subject area] | 14 | 13 | 12 |
Philippines
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Degree from prestigious state universities or Centres of Excellence (COE) | Summa Cum Laude 4.0 / 96% / 1.0 | Magna cum Laude 3.5 / 92% / 1.5 | Cum Laude 3.0 / 87%/ 2.0 |
Poland
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bachelor Degree (post 2003) Magister (pre- 2003) | 5 | 4.5 / 4+ | 4 |
Portugal
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diploma de Estudos Superiores Especializados (DESE) or Licenciado | 18 | 16 | 14 |
Qatar
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.0 | 2.8 |
Romania
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diploma de Licenta/ Diploma de Inginer | 9 | 8 | 7 |
Russia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bakalavr/Specialist Diploma/Magistr | 4.5 | 4.0 | 3.5 |
Rwanda
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 year bachelor (Hons) degree (480 credits) | 1st, 16/20 (80%) | 2:1,14/20 (70%) | 2:2, 12/20 (60%) |
Saudi Arabia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.0 | 2.8 |
| GPA 5.0 scale | 4.5 | 3.75 | 3.5 |
Senegal
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Maitrise, Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees | 16/20 or Tres Bien | 14/20 or Bien | 12/20 or Assez Bien |
Serbia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Diplomirani/ Bachelor's degree | 9 | 8 | 7 |
Sierra Leone
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Honours degree or masters | 1st (70%) | 2:1 (60% or B) | 2:2 (50% or C) |
Singapore
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Classification | First | Upper second | Lower second |
| GPA 4.0 scale | 3.7 | 3.0 | 2.7 |
| GPA 5.0 scale | 4.5 | 3.5 | 3.0 |
Slovakia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bakalár (from 2005) Magister / Inzinier | 1.5 or B | 2.0 or C | 2.5 or C/high D |
Slovenia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| University Diplom | 9.5 | 8.5 | 7 |
South Africa
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bachelor (Honours) or B Tech after 4 yrs study | 1st or 75% | 2:1 or 70% | 2:2 or 60% |
South Korea
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA out of 4.5 | 4.0 / A | 3.5 / B | 3.0 / C+ |
| GPA out of 4.3 | 4.0 / A | 3.0 / B | 2.7 / C+ |
Spain
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licenciado / Título de Ingeniero / Título de Arquitecto | 8.5 | 7 | 6.5 |
| UCM grading | 3.0 | 2.0 | 1.5 |
Sri Lanka
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 year Professional degree or Bachelor Special or Honours degree | 90%, GPA 3.70 | 80%, GPA 3.30 | 70%, GPA 3.0 |
Sudan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 year degree | 1st, 70%, B+ | 2:1, 66% | mid 2:2, 60%, B |
Sweden
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Kandidatexamen or Magisterexamen | Overall grade of VG with a minimum of 120 credits at VG | B or Overall grade of VG with a minimum of 90 credits at VG | C or Overall grade of G with a minimum of 90 credits at G |
Switzerland
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bachelor Degree, Diplom or Lizentiat (10/6/5) | 10 / 6 / 1 | 8 / 5 / 2 | 6 / 4 / 3 |
Syria
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| State universities 4 years of study | 80% | 70% | 60% |
| Private universities 4 years of study | 90% | 80% | 70% |
Taiwan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Category 1 (4 year degree) | 80% | 75% | 70% |
| Category 2 (4 year degree) | 85% | 80% | 75% |
Tajikistan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Диплом специалиста - Specialist Diploma | 5 | 4.5 | 4 |
Tanzania
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Tanzania | 1st | 2:1 | 2:2 |
Thailand
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.0 | 2.8 |
Trinidad and Tobago
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| For degrees studied at The University of West Indies or degrees accredited by ACTT | 1st or B+ or 70% | 2:1 or B or 65% | 2:2 or B- or 60% |
Tunisia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licence, Maîtrise, Diplôme National d'Ingénieu | 16 (tres bien) | 14 (bien) | 11 (assez bien) |
Turkey
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Lisans Diplomasi or a Műhendis Diplomasi | 3.5 | 3 | 2.5 |
Turkmenistan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 4 Yr Bakalavr, Specialist Diploma or Magistr | 5 | 4.5 | 4 |
Uganda
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Uganda | 1st or 4.4 | 2:1 or 3.8 | 2:2 or 3.0 |
Ukraine
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Dyplom Magistra or a Bachelors degree (11 / 5) | 4.5 | 4.0 | 3.5 |
United Arab Emirates
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.0 | 2.6 |
United States of America
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| GPA 4.0 scale | 3.5 | 3.2 | 2.8 |
Uruguay
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licenciado (4 year) | 10 | 9 | 8 |
Uzbekistan
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Bakalavr Diplomi / Diplomi (Specialist Diploma) | 90% or GPA 4.5 | 80% or GPA 4.0 | 70% or GPA 3.0 |
Venezuela
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Licenciado/Professional title. (4 year) | 18/20 or 8/9 | 16/20 or 7/9 | 14/20 or 6/9 |
Vietnam
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 10-point scale | 8.0 | 7.0 | 6.0 |
| 4-point scale | 3.5 | 3.0 | 2.8 |
Zambia
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| Master's | A or 4.0 or 80% | B+, 3.5 or 70% | B or 3.0 or 60% |
Zimbabwe
| First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
|---|---|---|---|
| 3/4 year degree | 1st or 75% | 2:1 or 65% | 2:2 or 60% |
English language requirements
Applicants must meet the minimum English language requirements. Further details are available on the International website.
Fees and funding
Fees for the 2024-25 academic year
UK fee
£17,250 Full-time degree per annum
International fee
£30,500 Full-time degree per annum
Fees for the 2024-25 academic year apply to courses starting in October 2024 and January 2025. Fees for the 2025-26 academic year are to be confirmed and apply to courses starting in October 2025.
The fee stated is for a full-time student undertaking a master’s programme of 180 credits. Part-time students should divide the published fee by 180 credits and then multiply by the number of credits they are taking to calculate their tuition fees.
Fees are reviewed annually and are likely to increase to take into account inflationary pressures.
Your development
At Loughborough University London, you’ll get the strong grounding you need to move forward confidently along your chosen career path.
Look forward to plenty of opportunities to develop your skills, take part in career-focused activities and tap into all the support you need along the way. You’ll get to work on group projects set by real businesses and organisations, go on site visits and explore organisation-based dissertations as part of your course.
An impressive toolkit of skills
By the end of your master’s, you’ll have the skills and qualities to progress confidently in your digital entrepreneurship career.
By the end of the programme, you’ll be able to:
- Develop a strategy for a new digital venture.
- Apply market research tools to estimate and build marketing information.
- Communicate effectively to convince stakeholders of your ideas.
- Use data mining tools, a critical skill in today’s world.
- Understand the emergence and challenges surrounding fintech and technologies like blockchain and AI.
- Navigate global digital supply chain management and the role of industry 4.0
Your future career
The MSc Digital Entrepreneurship will give you a head start in the start-up industry or the expertise needed to help businesses or NGOs find or develop their digital direction.
It’s an exciting, fast-moving field, and you’ll be well equipped to make big ambitions happen and keep digital innovation moving forward.
Graduates of this course have taken their skills into wide-ranging roles including:
- Digital entrepreneur
- Digital marketer
- Digital strategist
- Data analyst
- Data mining specialist
- Financial Engineer
- Digital supply chain manager
- Consultant