Professor Vinod Pavarala visits Loughborough University London

Professor Vinod Pavarala, Senior Professor of Communication at the University of Hyderabad, is visiting Loughborough University London.

Prof. Pavarala is part of the DUO-India fellowship programme with Professor Jo Tacchi, Associate Dean for Teaching and Professor of Media and Creative Industries. The programme is designed to promote the exchange of people and provide mobility between India and European countries. In 2020, Prof. Tacchi visited the University of Hyderabad as part of the exchange, delivering lectures and engaging with doctoral students. Professors Pavarala and Tacchi have collaborated for a number of years on communication and social change projects, most notably in recent years on a research project to improve the evaluation of communication for development (C4D). Funded by the Australian Research Council and UNICEF that research produced the C4D Evaluation Resource Hub, a growing collection of the best available guides, toolkits, tools and methods to use for researching monitoring and evaluating Communication for Development initiatives.

As well as being a senior professor, Prof. Pavarala is UNESCO Chair on Community Media; the only one of its kind dedicated to furthering the cause of community-led-and managed media. The work is carried out through research, policy advocacy, capacity-building and training activities which aim to provide an outreach mechanism for increased access to education, self-expression, and communication among rural and hard-to-reach populations. In particularly community radio, which allows communities a sense of ownership about their development agenda, becoming self-empowered to publicly express opinion, debate issues and to promote the culture, history, and language of their community. Prof. Pavarala has contributed to community media development not only in the South Asian region, but also in East and West Africa and parts of Europe.

Vinod published a book with Kanchan K Malik, Professor in the Department of Communication at the University of Hyderabad, in 2007 titled ‘Other Voices, The Struggle for Community Radio in India’. It is a significant study of an emerging alternative media scene in India, in the larger context of the globalisation of mass communication. The study investigated the ideologies and communication practices of various community-based organisations that have been using community radio as a means for empowerment at the grassroots. In 2022, Pavarala and Malik published an edited volume, ‘Community Radio in South Asia, Reclaiming the Airwaves’ that outlines the socioeconomic and historical contexts for understanding the evolution and functioning of community radio in an increasingly globalised media environment. He has published several articles in scholarly journals and contributed book chapters to a number of edited volumes. One of his ongoing projects, supported by AHRC, is a collaborative one with Professor John Downey (Loughborough) on the issue of news media framing of citizenship in India. Prof. Pavarala currently chairs the Community Communication Section of IAMCR.

“Whilst in the UK, I will contribute to the ongoing teaching and research in international development and global communication-social change programmes, here at Loughborough University London. I will offer perspectives from the Global South on communication for social change to highlight the role of community media in addressing voice inequities that position marginalised groups at a disadvantage.” Professor Vinod Pavarala

“It is wonderful to have Vinod Pavarala with us for a month here at the Institute for Media and Creative Industries, where we have a strong research interest in communication and social change. Professor Pavarala is a leading scholar in this field, and I had the pleasure of spending a month in his Department (now School) of Communication at the University of Hyderabad just before the first lockdown.” Professor Jo Tacchi

Interested in hearing Prof. Vinod Pavarala speak? Prof. Pavarala will be speaking as part of the CRCC Seminar Series on the 8th of June 2022. His talk on ‘Negotiating the Political in the Indian Community Radio Sphere’, will examine the complex ways in which the community radio sector in India has been negotiating the ‘political’ in their programming as well as through their engagement with the state. For more information, take a look here. Prof. Pavarala will also be giving a talk at Loughborough University London, on ‘Community Radio for Social Change’ where he will examine community radio as a tool to counter the effects of media globalization and of the unimpeded intensification of large-scale media conglomerates. This talk will take place on 6th June, contact Prof. Tacchi for details.

If you are unable to make the events but want an opportunity to speak to Prof. Pavarala, reach out to his email vinodp@uohyd.ac.in.

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2020 QS World University Rankings and top in the country for its student experience in the 2018 THE Student Experience Survey.

Loughborough is in the top 10 of every national league table, being ranked 4th in the Guardian University League Table 2020, 5th in the Times and Sunday Times Good University Guide 2020 and 8th in The UK Complete University Guide 2020.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

Specialising exclusively in postgraduate-level study, Loughborough University London is based on the Queen Elizabeth Olympic Park and offers cutting-edge master’s and PhD degrees, as well as business collaboration, research and enterprise opportunities.

The seven specialist institutes at Loughborough University London include: Design Innovation, Digital Technologies, Diplomacy and International Governance, Innovation and Entrepreneurship, International Management, Media and Creative Industries, and Sport Business. Close industry partnerships with a wealth of leading businesses and creative organisations means teaching and learning is informed by real-life challenges and driven by true industry pressures.