Media and Creative Industries academic involved in UK House virtual opening

Professor of Practice, Andrew Chitty, will lead on the Audience of the Future activities for the UK House virtual opening taking place between 16-19 March 2021.

UK House will open its virtual doors to showcase the best of UK advertising, art, tech, immersive technology, music and innovation.

The event will include over 130 speakers participating in a programme of live events, short talks, panel discussions, workshops, exhibitions and experimental music sessions. Attendees can expect insights into UK Creativity, Creative Research and development, and some of the ways that COVID-19 has been affecting creatives and audiences.

As Challenge Director for the Audience of the Future and Creative Industries Clusters Programme for the UK Research and Innovation, the Institute for Media and Creative Industries' Professor of Practice, Andrew Chitty, has led on the Audience of the Future activities.

The event is free to attend and open to thinkers, makers, and investors from around the world to meet and hear from leading UK experts. Organisers recommend booking sessions in advance to avoid disappointment.

Find out more here.