Media and Creative Industries academic involved in UK House virtual opening

Professor of Practice, Andrew Chitty, will lead on the Audience of the Future activities for the UK House virtual opening taking place between 16-19 March 2021.

UK House will open its virtual doors to showcase the best of UK advertising, art, tech, immersive technology, music and innovation.

The event will include over 130 speakers participating in a programme of live events, short talks, panel discussions, workshops, exhibitions and experimental music sessions. Attendees can expect insights into UK Creativity, Creative Research and development, and some of the ways that COVID-19 has been affecting creatives and audiences.

As Challenge Director for the Audience of the Future and Creative Industries Clusters Programme for the UK Research and Innovation, the Institute for Media and Creative Industries' Professor of Practice, Andrew Chitty, has led on the Audience of the Future activities.

The event is free to attend and open to thinkers, makers, and investors from around the world to meet and hear from leading UK experts. Organisers recommend booking sessions in advance to avoid disappointment.

Find out more here.

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2020 QS World University Rankings and top in the country for its student experience in the 2018 THE Student Experience Survey.

Loughborough is in the top 10 of every national league table, being ranked 4th in the Guardian University League Table 2020, 5th in the Times and Sunday Times Good University Guide 2020 and 8th in The UK Complete University Guide 2020.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

Specialising exclusively in postgraduate-level study, Loughborough University London is based on the Queen Elizabeth Olympic Park and offers cutting-edge master’s and PhD degrees, as well as business collaboration, research and enterprise opportunities.

The seven specialist institutes at Loughborough University London include: Design Innovation, Digital Technologies, Diplomacy and International Governance, Innovation and Entrepreneurship, International Management, Media and Creative Industries, and Sport Business. Close industry partnerships with a wealth of leading businesses and creative organisations means teaching and learning is informed by real-life challenges and driven by true industry pressures.