Experts examine the 2019 General Election

On 31 January, a range of media, political and polling experts gathered at Loughborough University London to analyse the General Election campaign and the influence of Brexit.

Election 2019: The Brexit Campaign? was hosted by Loughborough’s Centre for Research in Communication and CultureIpsos MORI and the British Polling Council.

Talks included:

  • An assessment of media coverage – from the traditional press to online, social and alternative media – by David Deacon and Dominic Wring (Loughborough University), Emily Harmer (University of Liverpool) and Declan McDowell-Naylor (Cardiff University)
  • The new landscape for broadcasters, with contributions from Ric Bailey (BBC), Isla Glaister (Sky News) and Adam Baxter (Ofcom)
  • A plenary session by prominent commentator Sir John Curtice (University of Strathclyde) that examined public opinion throughout the EU Referendum and subsequent elections, chaired by Loughborough University London’s Helen Drake
  • Inside views from the party campaigns by Lord Hayward (Conservative) and Rory MacQueen (Chief Economic Advisor to Shadow Chancellor John McDonnell)
  • A voter perspective from leading pollsters Ben Page and Tara Beard-Knowland (Ipsos MORI), Nick Moon (Moonlight Research) and Anthony Wells (YouGov)

The latest edition of a research publication that captures immediate reflections and insight following elections – UK Election Analysis 2019: Media, Voters and the Campaign – was launched at the conference, featuring contributions from Loughborough Communication and Media academics.

Conference organiser Professor Dominic Wring said: “Following on from the successful post-mortems we helped organise after the 2015 and 2017 General Elections, we marked the end of this frenetic period of electoral activity by turning our attention to the so-called ‘Brexit Campaign’.” 

“While wanting to reflect on events still relatively fresh in the memory, we also thought it appropriate to hold the conference on a date so indelibly linked the 2019 result: the date the UK formally ceased to be a member of the EU.” 

Simon Atkinson, Chief Knowledge Officer at Ipsos MORI, said: “This is the first opportunity to bring together the people who lived and breathed the 2019 election, to reflect on what happened, what worked and what went wrong.

“We are grateful to all the speakers and attendees for coming together to discuss their experiences. We look forward to building a more detailed account of what happened on 12 December, and what this means for the next election campaign – when it comes!”

Loughborough University’s Centre for Research in Communication and Culture has analysed the media coverage of every General Election since 1992. The full reports from the 2019 General Election are available here.

Their work has recently featured in a new report – Brexit: what next? – by Economic and Social Research Council (ESRC) funded academic think tank The UK in a Changing Europe. The initiative promotes and disseminates rigorous and independent research into UK-EU relations to a wide range of stakeholders across policy, business, education and the general public.

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2019 QS World University Rankings, University of the Year by The Times and Sunday Times University Guide 2019 and top in the country for its student experience in the 2018 THE Student Experience Survey.

Loughborough is in the top 10 of every national league table, being ranked 4th in the Guardian University League Table 2020, 5th in the Times and Sunday Times Good University Guide 2019 and 8th in The UK Complete University Guide 2020.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

Specialising exclusively in postgraduate-level study, Loughborough University London is based on the Queen Elizabeth Olympic Park and offers cutting-edge master’s and PhD degrees, as well as business collaboration, research and enterprise opportunities.

The seven specialist institutes at Loughborough University London include: Design Innovation, Digital Technologies, Diplomacy and International Governance, Innovation and Entrepreneurship, International Management, Media and Creative Industries, and Sport Business. Close industry partnerships with a wealth of leading businesses and creative organisations means teaching and learning is informed by real-life challenges and driven by true industry pressures.