Professor Skinner discusses repercussions of Australian cricket pay dispute

As the Australian cricketers’ industrial dispute drags on, Professor James Skinner from the Institute for Sport Business discusses the lessons we can learn with academic journal, The Conversation.

The ongoing pay dispute between Cricket Australia and the Australian Cricketers’ Association is surfacing a number of broader issues regarding workers and their desire to increase their share of the wealth they help to create through their labour.

In an article published by The Conversation last week, the Director of the Institute for Sport Business at Loughborough University London, Professor James Skinner, and Professor Michael Barry from Griffith University Business School in Australia discuss the lessons that may be learned from the recent events affecting Australia's cricket industry. Together, they explain how the players’ refusal to work is a potent form of "player power", before exploring the potential repercussions the dispute may have on fan mentality and the sporting brand as a whole.

To read the full article for free, please visit The Conversation website.

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport.

The University has been awarded five stars in all areas according to the independent QS Stars university rating scheme. It has also been named the best university in the world for sports-related subjects in the 2019 QS World University Rankings, top in the country for its student experience in the 2018 THE Student Experience Survey and University of the Year by The Times and Sunday Times University Guide 2019 and the Whatuni Student Choice Awards 2018.

Loughborough is in the top 10 of every national league table, being ranked 4th in the Guardian University League Table 2019, 5th in the Times and Sunday Times Good University Guide 2019 and 7th in The UK Complete University Guide 2019. It was also named Sports University of the Year by The Times and Sunday Times Good University Guide in 2017.

Loughborough has risen to 5th place in the Times Higher Education (THE) ‘Table of Tables’ 2019 and is in the top 10 in England for research intensity according to the latest Research Excellence Framework (2014). In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

Specialising exclusively in postgraduate-level study, Loughborough University London is based on the Queen Elizabeth Olympic Park and offers cutting-edge master’s and PhD degrees, as well as business collaboration, research and enterprise opportunities.

The seven specialist institutes at Loughborough University London include: Design Innovation, Digital Technologies, Diplomacy and International Governance, Innovation and Entrepreneurship, International Management, Media and Creative Industries, and Sport Business. Close industry partnerships with a wealth of leading businesses and creative organisations means teaching and learning is informed by real-life challenges and driven by true industry pressures.