Professor Skinner discusses repercussions of Australian cricket pay dispute

As the Australian cricketers’ industrial dispute drags on, Professor James Skinner from the Institute for Sport Business discusses the lessons we can learn with academic journal, The Conversation.

The ongoing pay dispute between Cricket Australia and the Australian Cricketers’ Association is surfacing a number of broader issues regarding workers and their desire to increase their share of the wealth they help to create through their labour.

In an article published by The Conversation last week, the Director of the Institute for Sport Business at Loughborough University London, Professor James Skinner, and Professor Michael Barry from Griffith University Business School in Australia discuss the lessons that may be learned from the recent events affecting Australia's cricket industry. Together, they explain how the players’ refusal to work is a potent form of "player power", before exploring the potential repercussions the dispute may have on fan mentality and the sporting brand as a whole.

To read the full article for free, please visit The Conversation website.

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines. 

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2018 QS World University Rankings, top in the country for its student experience in the 2018 THE Student Experience Survey and named University of the Year in the Whatuni Student Choice Awards 2018. 

Loughborough is in the top 10 of every national league table, being ranked 6th in the Guardian University League Table 2018, 7th in the Times and Sunday Times Good University Guide 2018 and 7th in The UK Complete University Guide 2019. It was also named Sports University of the Year by The Times and Sunday Times Good University Guide 2017. 

The University has been awarded a Gold rating in the Teaching Excellence Framework, which recognises institutions that deliver consistently outstanding teaching that is of the highest quality found in the UK. 

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking. 

The seven specialist institutes at Loughborough University London include: Design Innovation, Digital Technologies, Diplomacy and International Governance, Innovation and Entrepreneurship, International Management, Media and Creative Industries, and Sport Business. Close industry partnerships with a wealth of leading businesses and creative organisations means teaching and learning is informed by real-life challenges and driven by true industry pressures.