Loughborough University London inspires young people

Earlier in June, Loughborough University London worked together with BT Sport to host an inspiring event for young people aged 11-16 in the local East London area.

The event was held on Queen Elizabeth Olympic Park at BT Sport studios, one of Loughborough University London’s neighbours. Secondary school children from Hackney, Newham, Waltham Forest and Tower Hamlets were invited to attend. The event aimed to promote the variety of career pathways young people can pursue in the digital, sporting, and media industries.

To begin, Martin Bayfield, ex England rugby captain and BT Sport presenter, spoke about how his love of sport led him to his current career as a BT Sport presenter. Professor James Skinner, the Director of the Institute for Sport Business at Loughborough University London, followed giving a talk on the technological advances in the sports industry, and how this has developed new businesses and occupations. Liz Williams went on to discuss BT Sport’s involvement with schools and students to help them become digitally literate.

Sid Kohli, one of the first students to graduates from Loughborough University London, discussed how studying his postgraduate degree in Media and Creative Industries, gave him the opportunity to undertake an internship with BT Sport and now a role at Sky. Charlie Sizer, a University of Leeds graduate, and Andrew Mensah, a BT Sport Apprentice rounded off the informative event by discussing their experiences on the BT Sport Graduate and Apprentice scheme.

Speaking of the event, Professor Skinner said: "It was a delight to work with BT Sport on this Inspiring Young People event and meet so many people who were interested in sport, technology and media. We look forward to working together with BT Sport to encourage more young people to pursue these fields in the future.”