Loughborough University London inspires young people

Earlier in June, Loughborough University London worked together with BT Sport to host an inspiring event for young people aged 11-16 in the local East London area.

The event was held on Queen Elizabeth Olympic Park at BT Sport studios, one of Loughborough University London’s neighbours. Secondary school children from Hackney, Newham, Waltham Forest and Tower Hamlets were invited to attend. The event aimed to promote the variety of career pathways young people can pursue in the digital, sporting, and media industries.

To begin, Martin Bayfield, ex England rugby captain and BT Sport presenter, spoke about how his love of sport led him to his current career as a BT Sport presenter. Professor James Skinner, the Director of the Institute for Sport Business at Loughborough University London, followed giving a talk on the technological advances in the sports industry, and how this has developed new businesses and occupations. Liz Williams went on to discuss BT Sport’s involvement with schools and students to help them become digitally literate.

Sid Kohli, one of the first students to graduates from Loughborough University London, discussed how studying his postgraduate degree in Media and Creative Industries, gave him the opportunity to undertake an internship with BT Sport and now a role at Sky. Charlie Sizer, a University of Leeds graduate, and Andrew Mensah, a BT Sport Apprentice rounded off the informative event by discussing their experiences on the BT Sport Graduate and Apprentice scheme.

Speaking of the event, Professor Skinner said: "It was a delight to work with BT Sport on this Inspiring Young People event and meet so many people who were interested in sport, technology and media. We look forward to working together with BT Sport to encourage more young people to pursue these fields in the future.”

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2020 QS World University Rankings and top in the country for its student experience in the 2018 THE Student Experience Survey.

Loughborough is in the top 10 of every national league table, being ranked 4th in the Guardian University League Table 2020, 5th in the Times and Sunday Times Good University Guide 2020 and 8th in The UK Complete University Guide 2020.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

Specialising exclusively in postgraduate-level study, Loughborough University London is based on the Queen Elizabeth Olympic Park and offers cutting-edge master’s and PhD degrees, as well as business collaboration, research and enterprise opportunities.

The seven specialist institutes at Loughborough University London include: Design Innovation, Digital Technologies, Diplomacy and International Governance, Innovation and Entrepreneurship, International Management, Media and Creative Industries, and Sport Business. Close industry partnerships with a wealth of leading businesses and creative organisations means teaching and learning is informed by real-life challenges and driven by true industry pressures.