PhD graduate encourages us to grow, connect and share with new venture

Loughborough Design School graduate, Dr Rose Deakin is on a mission to reconnect communities through the joy of growing with her new venture, The Crop Club.

Inspired by her success growing food in containers while living in rented accommodation, Rose has applied her PhD knowledge in Sustainable Materials Selection to launch a range of sustainable grow your own kits for adults and children.


These kits feature sustainable gardening products, seeds and upcycled planter bags so that everybody can start growing regardless of space limitations. Seeds packs combine vegetables, herbs and edibles flowers to promote biodiversity.


To help get her business off the ground, Rose is set to launch a Crowdfunder campaign as part of Hugh Fearnley-Whittingstall’s War on Waste initiative.


Crowdfunder is platform used to raise money, awareness and support for various projects. It is a means of funding that allows individuals to realise their ideas with the power of the crowd.


Rose is very keen to engage people who are interested in directing the future of The Crop Club. To help make her venture a reality, pledges start from as little as £1, and rewards include early bird discounts on Rose’s gardening gear.


Rose’s Crowdfunder page will be live from Tuesday 2 February and will close on Monday 29 February.

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2020 QS World University Rankings and top in the country for its student experience in the 2018 THE Student Experience Survey.

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Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

Specialising exclusively in postgraduate-level study, Loughborough University London is based on the Queen Elizabeth Olympic Park and offers cutting-edge master’s and PhD degrees, as well as business collaboration, research and enterprise opportunities.

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