PhD graduate encourages us to grow, connect and share with new venture

Loughborough Design School graduate, Dr Rose Deakin is on a mission to reconnect communities through the joy of growing with her new venture, The Crop Club.

Inspired by her success growing food in containers while living in rented accommodation, Rose has applied her PhD knowledge in Sustainable Materials Selection to launch a range of sustainable grow your own kits for adults and children.


These kits feature sustainable gardening products, seeds and upcycled planter bags so that everybody can start growing regardless of space limitations. Seeds packs combine vegetables, herbs and edibles flowers to promote biodiversity.


To help get her business off the ground, Rose is set to launch a Crowdfunder campaign as part of Hugh Fearnley-Whittingstall’s War on Waste initiative.


Crowdfunder is platform used to raise money, awareness and support for various projects. It is a means of funding that allows individuals to realise their ideas with the power of the crowd.


Rose is very keen to engage people who are interested in directing the future of The Crop Club. To help make her venture a reality, pledges start from as little as £1, and rewards include early bird discounts on Rose’s gardening gear.


Rose’s Crowdfunder page will be live from Tuesday 2 February and will close on Monday 29 February.

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines. 

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2018 QS World University Rankings, top in the country for its student experience in the 2018 THE Student Experience Survey and named University of the Year in the Whatuni Student Choice Awards 2018. 

Loughborough is in the top 10 of every national league table, being ranked 6th in the Guardian University League Table 2018, 7th in the Times and Sunday Times Good University Guide 2018 and 7th in The UK Complete University Guide 2019. It was also named Sports University of the Year by The Times and Sunday Times Good University Guide 2017. 

The University has been awarded a Gold rating in the Teaching Excellence Framework, which recognises institutions that deliver consistently outstanding teaching that is of the highest quality found in the UK. 

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking. 

The seven specialist institutes at Loughborough University London include: Design Innovation, Digital Technologies, Diplomacy and International Governance, Innovation and Entrepreneurship, International Management, Media and Creative Industries, and Sport Business. Close industry partnerships with a wealth of leading businesses and creative organisations means teaching and learning is informed by real-life challenges and driven by true industry pressures.