The Institute for Sport Business partners with CSM

CSM Strategic, global leader in the business of sport and entertainment, has formed a strategic partnership with the Institute for Sport Business at Loughborough University London.

The partnership extends the existing relationship built during a collaboration between Loughborough Sport and CSM Strategic on the development and implementation of the Elite Saudi Athlete Programme, a long term High Performance Strategy for Saudi Arabia.

The partnership will strengthen the established relationship between CSM Strategic and Loughborough, alongside increasing opportunities for students at Loughborough University London to gain real-world experience at CSM Strategic.

Loughborough University recently opened their London campus, and this opens up new and exciting opportunities for CSM Strategic to work closely with their world-class academics

Chris Pollard, Director at CSM Strategic

Chris Pollard, Director at CSM Strategic, said:

"Loughborough University is recognised around the world as being one of the leading education establishments with a focus on sport – as acknowledged by the latest Times and Sunday Times Good University Guide which rated it the 2017 University of the Year for sport in the UK.

"Loughborough University recently opened their London campus, and this opens up new and exciting opportunities for CSM Strategic to work closely with their world-class academics at the Institute for Sport Business, enabling us to bring greater academic rigor and in-depth research to our clients."

James Skinner, Director at the Institute of Sports Business at Loughborough University London said:

"We are delighted to be establishing an official partnership with CSM Strategic, continuing the successful relationship that has already seen great work completed in Saudi Arabia.

"Working with a company of the calibre of CSM Strategic allows greater access to international business and research opportunities for both partners. It also provides our students unrivalled access into the inner workings of a successful global sports consultancy."

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines. 

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2018 QS World University Rankings, top in the country for its student experience in the 2018 THE Student Experience Survey and named University of the Year in the Whatuni Student Choice Awards 2018. 

Loughborough is in the top 10 of every national league table, being ranked 6th in the Guardian University League Table 2018, 7th in the Times and Sunday Times Good University Guide 2018 and 7th in The UK Complete University Guide 2019. It was also named Sports University of the Year by The Times and Sunday Times Good University Guide 2017. 

The University has been awarded a Gold rating in the Teaching Excellence Framework, which recognises institutions that deliver consistently outstanding teaching that is of the highest quality found in the UK. 

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking. 

The seven specialist institutes at Loughborough University London include: Design Innovation, Digital Technologies, Diplomacy and International Governance, Innovation and Entrepreneurship, International Management, Media and Creative Industries, and Sport Business. Close industry partnerships with a wealth of leading businesses and creative organisations means teaching and learning is informed by real-life challenges and driven by true industry pressures.