Loughborough University voted most popular first choice

Loughborough University is the most popular first choice for students researching their higher education options through course comparison site WhatUni.com.


More than 8,000 students have submitted their UCAS choices via Whatuni.com’s Final 5 tool this application cycle, and Loughborough University has been their number one choice more than any other UK institution.

The WhatUni.com Final 5 tool helps students research, log and rank the five universities they plan to apply to.

This latest achievement follows Loughborough receiving the Whatuni Student Choice Awards (WUSCAs) University of the Year accolade in April.

Loughborough University Director of Marketing and Advancement Emma Leech said:

This has been a brilliant year for Loughborough. We’ve seen our league table positions climb and won a number of awards this year, including the WUSCAs. This has helped put us in the spotlight.

Our emphasis on student-focused marketing is creative, authentic and partnership-led and that really resonates with potential students.

The Loughborough community is amazing. The energy and commitment of our staff and students, together with our unique partnership with the Students’ Union, is at the heart of everything we do and we are absolutely delighted to rank so highly in the ‘Final 5’.

Simon Emmett, CEO of the Hotcourses Group, which owns Whatuni.com, said:

The Final 5 tool is really exciting for us as it allows a glimpse of what is to come after the January application deadline. With so much change afoot in the high education sector, this is key information that will help universities with their recruitment and forecasting. But more than that, it’s a tool that combined with our course search and timeline can help students stay on top of an otherwise complicated process.

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2020 QS World University Rankings and top in the country for its student experience in the 2018 THE Student Experience Survey.

Loughborough is in the top 10 of every national league table, being ranked 4th in the Guardian University League Table 2020, 5th in the Times and Sunday Times Good University Guide 2020 and 8th in The UK Complete University Guide 2020.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

Specialising exclusively in postgraduate-level study, Loughborough University London is based on the Queen Elizabeth Olympic Park and offers cutting-edge master’s and PhD degrees, as well as business collaboration, research and enterprise opportunities.

The seven specialist institutes at Loughborough University London include: Design Innovation, Digital Technologies, Diplomacy and International Governance, Innovation and Entrepreneurship, International Management, Media and Creative Industries, and Sport Business. Close industry partnerships with a wealth of leading businesses and creative organisations means teaching and learning is informed by real-life challenges and driven by true industry pressures.