Loughborough University voted most popular first choice

Loughborough University is the most popular first choice for students researching their higher education options through course comparison site WhatUni.com.


More than 8,000 students have submitted their UCAS choices via Whatuni.com’s Final 5 tool this application cycle, and Loughborough University has been their number one choice more than any other UK institution.

The WhatUni.com Final 5 tool helps students research, log and rank the five universities they plan to apply to.

This latest achievement follows Loughborough receiving the Whatuni Student Choice Awards (WUSCAs) University of the Year accolade in April.

Loughborough University Director of Marketing and Advancement Emma Leech said:

This has been a brilliant year for Loughborough. We’ve seen our league table positions climb and won a number of awards this year, including the WUSCAs. This has helped put us in the spotlight.

Our emphasis on student-focused marketing is creative, authentic and partnership-led and that really resonates with potential students.

The Loughborough community is amazing. The energy and commitment of our staff and students, together with our unique partnership with the Students’ Union, is at the heart of everything we do and we are absolutely delighted to rank so highly in the ‘Final 5’.

Simon Emmett, CEO of the Hotcourses Group, which owns Whatuni.com, said:

The Final 5 tool is really exciting for us as it allows a glimpse of what is to come after the January application deadline. With so much change afoot in the high education sector, this is key information that will help universities with their recruitment and forecasting. But more than that, it’s a tool that combined with our course search and timeline can help students stay on top of an otherwise complicated process.

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines. 

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2018 QS World University Rankings, top in the country for its student experience in the 2018 THE Student Experience Survey and named University of the Year in the Whatuni Student Choice Awards 2018. 

Loughborough is in the top 10 of every national league table, being ranked 6th in the Guardian University League Table 2018, 7th in the Times and Sunday Times Good University Guide 2018 and 7th in The UK Complete University Guide 2019. It was also named Sports University of the Year by The Times and Sunday Times Good University Guide 2017. 

The University has been awarded a Gold rating in the Teaching Excellence Framework, which recognises institutions that deliver consistently outstanding teaching that is of the highest quality found in the UK. 

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking. 

The seven specialist institutes at Loughborough University London include: Design Innovation, Digital Technologies, Diplomacy and International Governance, Innovation and Entrepreneurship, International Management, Media and Creative Industries, and Sport Business. Close industry partnerships with a wealth of leading businesses and creative organisations means teaching and learning is informed by real-life challenges and driven by true industry pressures.