Dr Ksenija Kuzmina

Programme Director and Lecturer, Institute for Design Innovation

Dr Ksenija Kuzmina

Dr Ksenija Kuzmina is a Programme Director and Lecturer for the MA/MSc Design Innovation programme within the Institute for Design Innovation.

Ksenija’s research is in the field of design and service innovation for environmentally friendly and socially viable futures. She is interested in exploring design’s capability to support change in service organisations at the intersection of public, private and third sectors. In particular, her research looks at how service design thinking, human-centered design, and more recently, big data methodologies can be strategically integrated to enable organisations to review, reflect on and reimagine new service models to promote social innovation, well-being and sustainability.

Academic background

During her PhD, Ksenija investigated service design thinking as a tool to reframe and develop a model of education as a service that is moving towards sustainable development. She continues to work with a global community of educators and is an active member of Service Design in Education Network and Service Design Network – Academic Task Force. Prior to joining Loughborough University London, Ksenija worked as a Course Director of MSc Design Strategy and Leadership at the Centre for Competitive Strategic Design, Cranfield University and then as a Lecturer in Industrial Design at Loughborough Design School, Loughborough University. During this time, she worked closely through her teaching and research with various organisations including Ellen MacArthur Foundation and WRAP, to develop and envision circular service models.

Current research and collaborations

‘This Woman Does!’ The aim of the project is to explore design-led and anthropological methods to capture and understand everyday realities of women in the workforce and their relationship with physical activity and exercise. Learn more about this project here.

Embedding ‘Reflection’ into Student’s Learning Journey (Teaching Innovation Award) (2019-2020)– The aim of the project is to create an enhanced approach for teaching reflective practice and a framework for embedding reflection into the student’s learning journey in HE.

Current PhD / research supervisions

Jamie SandhuEnhancing design capabilities of Social Innovators in the Community Energy (CE) domain

The purpose of this PhD is to explore opportunities for Design to support social innovators to develop solutions that strategically affect transitions, and thereby play an enhanced role in the governance of transitions. Specifically, this PhD aims to develop a more coherent understanding of how Service Design can enhance this capability in Social Innovators in the Community Energy (CE) domain.

Interests and activities

Ksenija is an Associate Editor of the Journal of Design, Economics, and Innovation and an active contributor to the Service Design Network - Action Teaching Force (SDN-ATF) and Service Design in Education Network (SDinEN). In addition, she is a Visiting Lecturer of Service Design at several universities including C4D at Cranfield University, University of Twente, Netherlands, and Universidad do Minho, Portugal.

Ksenija’s interest in contributing to social innovation at a local level through collaboration and creative approaches led her to organise several local Service Design Jams at Loughborough University and Loughborough University London, as well as coordinate her local community to contribute to an educational art project The Ship of Tolerance.

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