Dr Antonius van den Broek

Teaching Fellow and Programme Director, Institute for Design Innovation

Antonius van Broek

Dr Antonius van den Broek is a Lecturer and Teaching Fellow within the Institute for Design Innovation. He is specialised in the business side of design, particularly strategy and organisational theory in design businesses. He is currently deputy course lead for the Foresight and Strategy module.

Antonius has a background in motion design and branding. He worked in the design industry for 10 years at various positions throughout Europe and the US. He was also visiting lecturer at Westminster Business School, London College of Communication, Central Saint Martins and Royal College of Art.

Academic background

Antonius obtained an MSc. in Design Management from University of Salford. He then continued exploring the paradoxes of design and business in his PhD at the London College of Communication in collaboration with Westminster Business School. In his PhD, he analysed how Business Strategy emerged at a leading global design business. He lectures Design Thinking, Design Innovation, Research Methods and Foresight and Strategy.

Current research and collaborations

Antonius is currently working on a research project focusing on strategy communication in creative businesses. Using video ethnography, he aims to gain a better understanding of how business leaders in creative contexts communicate business strategy.

He is also exploring the practice side of strategy communication by examining how design, and in particular visualisation, can enhance the innovative capabilities of those who develop and communicate strategy.

Interests and activities

Antonius is involved in setting up the Academy for Design Innovation Management and organising conferences and workshops around the topic of design innovation management.

He is interested in further collaborations with management consultants to explore how design and motion design (animation) can be utilised in strategy development processes.

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