Flavio Garcia Da Rocha

Practices of audiovisual consumption in evolution: An exploratory study with connected young adults in Brazil.


Flávio is a part-time doctoral researcher at the Institute for Media and Creative Industries. His doctoral research draws on the theoretical and empirical tenants of Audience Research and Media Ethnography to investigate audiovisual consumption practices of connected young adults in Brazil, where a tradition on broadcasting dominance is being shaken by the growth of Internet-transmitted content, with potential impact on issues of social inequality and representation.

Flávio holds an MA in Television from Syracuse University, USA, is Associate Fellow of The Higher Education Academy and has more than 25 years of international experience in the television industry.

Flavio's academic background includes:

  • Associate Fellow of The Higher Education Academy UK
  • Master of Arts / Television, Radio and Film / Newhouse School, Syracuse University, USA
  • Advanced Management Program in Media and Entertainment / joint IESE, New York and Anderson School of Management, UCLA
  • PGDip in Theatre / Universidade Federal do Rio de Janeiro, Brazil
  • BA (minor) in Theatre Directing, Degree in Engineering / Universidade Federal do Rio Grande do Sul, Brazil.

PhD research description

The objective of Flavio's study, which is exploratory in nature, is to gain more insight into how audiences are experiencing the ongoing transition from a centralised, quasi-monopolistic situation in which few fictional stories galvanised the attention of the whole Brazilian population, to a fragmented panorama of individualised consumption practices in which more and more people are having the possibility to choose from a varied menu of Internet transmitted audiovisual content alternatives. The rapidly changing patterns of audiovisual consumption in Brazil demand empirical investigation, and my study intends to advance the field by researching the emerging audiovisual consumption practices of connected young adults in Brazil, their content choices, motivations and interpretations in light of the acute social inequality in the country. 

PhD supervisors

Flavio's PhD is supervised by Professor Thomas Tufte and Dr Jessica Noske-Turner.

Papers, publications and articles

Flavio has presented at the following conferences:

  • LSE PhD Symposium 2016
  • ECREA 2016 Pre-conference Research of Children, Youth and Media around the World
  • Audiences2030: Imagining a Future for Audiences, Lisbon 2017
  • The 2018 International Spring School in Perugia – Media Systems: Comparative and Transnational Perspectives
  • Transnational Television Drama: Tastes, Travels and Trends at Aarhus University, 2018. 

Interests and activities

Flavio keeps an active involvement in the Brazilian media, as consultant and entrepreneur. Among other projects, he is currently responsible for programming and operation of a recently launched YouTube channel dedicated to mature audiences, with technical support from the Brazilian Chapter of the international network Aging2.0. Find out more here.