Letian studied Media and Creative Industries MA as part of the 2018-2019 cohort.
Letian now works at Maker Sustainability Consulting (MSC) in China as a Senior Consultant.
Why did you choose Loughborough University London and your programme in particular?
I decided to study at Loughbroough University London for three main reasons:
- I would have the chance to be a student working with Professor Graham Murdock.
- The University Introduction Activity in Shanghai really encouraged me to choose Loughborough because I was personally able to talk with Loughborough staff. Speaking to real people and not just getting information online meant that I could see how passionate they were about the University and I could ask any questions that concerned me at that time.
- If I was going to study in the UK, London would be my only choice as there are so many opportunities in London, alongside interesting people and british culture.
How has Loughborough University London inspired you and helped you to progress in your career?
Loughborough University London has inspired me in three main ways.
I feel very lucky to have been one of the tutees of Professor Graham Murdock who deeply inspired me. Besides this, the University staff are so kind and friendly, which helped me get used to my life in London very quickly.
Starting out, both the language barrier and the intense coursework were my main challenges, but my skillset improved a lot during a very short period of time. Those skills included time management, programme management, logical thinking, critical thinking, English writing and speaking, etc.
3. Research Methods
I currently work in a consulting firm where research methods are very important. Luckily, I learned both quantitative and qualitative methods at Loughborough University London, and I systematically learned the methodology and the philosophical origin of them. Therefore, I can immediately utilise those methods in my work.
Tell us about your most memorable experience on your course
My most memorable experience has to be the Collaborative Project module.
We worked with the NGO Eastside Community Heritage (ECH) to investigate displacement in east London. We interviewed local protestors and the former councillor of Newham, and our outcome was finally presented as a short video in the 2019 Collaborative Project Show. This experience offered me a chance to connect with the local society and explore different sides of London.
I may continue this style of project in the future with my company Maker Sustainability Consulting (MSC) as we focus on strategy consultancy, and particularly we introduce the methodology of sustainable development and CSR into our consultancy. Maybe I will resume the project in the future and collaborate with a company in London to launch a CSR programme, providing work training and jobs for the homeless in east London.
Where do you currently work?
I currently work at a company in China called Maker Sustainability Consulting (MSC) as a Senior Consultant.
Tell us about your career journey so far and your current organisation.
I just finished a case for 'State Grid Corporation of China' (a very powerful state-owned enterprise), providing consultancy and CSR report. I also made a short video for them.
I am now helping P&G to launch a nation-wide survey in China.
I am also finding opportunities to cooperate with universities such as Fudan University - as MSC can provide many specific, vivid and interesting cases and our insights for the society, which could supplement academic research. We are also exploring more and more kinds of collaboration to do some valuable and interesting things in the future.
What do you love most about your current job?
In my current role, I can reach out to many top companies such as Global Fortune 500 companies (i.e. Coca-Cola, P&G and AB InBev) and internet companies (i.e. Tencent, Alibaba and Meituan), and use their power of business to do some good and moral things for society, solving some social problems.