Sport Business

Case studies

Steve Swanson, Programme Director for Sport Leadership at Loughborough University London

Globalisation strategies of the NFL and NBA

Steve Swanson, Programme Director for Sport Leadership at Loughborough University London, discusses Tottenham’s new American Football agreement and London’s role in the international expansion plans of two globally focused professional sports leagues

 

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a line drawing of a man with a Google tech tattoo on his neck

Is Google's Tech Tattoo the Future of Communication for Elite Athletes?

Ben Corbett, Programme Director for Sport Business Innovation, discusses whether Google's Tech Tattoo is the future of communication for elite athletes.

 

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an athlete about to cross the finishing line in a race

Working in Professional Sports

Being a fan of a sports team can boost the commitment of employees working in the professional sport industry, and significantly influence their attitude at work.

 

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a basketball referee holding a ball

The Future of Referee Fitness

Sport Business Lecturer Steve Swanson discusses FIBA’s new physical training program for the world’s top basketball referees.

 

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a basketball hoop viewed from below

The Curious Case of Basketball in the UK

Have you ever wondered why basketball, the world's second biggest sport, has so few fans in the UK? Steve Swanson discusses the popularity of basketball in the UK.

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9 post-it notes, 8 blue with sad faces, 1 yellow with a happy face

Bringing sporting mindsets into the workplace

Steve Swanson investigates sport management within the context of organisational behaviour, providing insight on the mindsets of individuals working in a sport setting.

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runners at the start of a race

Regulating Athlete Behaviour: Promoting Integrity in Sport

James Skinner discusses athlete misconduct and the 'unsatisfactory' way it is often handled by sport administrators.

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PhD student case studies

Jacky Mueller

Jacky Mueller, PhD researcher

Jacqueline Mueller, from Germany, is studying for her PhD under our Institute for Sport Business. She has recently graduated from Loughborough University London with an MSc in Sport Business Innovation. Prior to her studies at London, Jacqueline graduated with a BSc in Sport and Event Management from Business Information and Technology School (BiTS), Germany.

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Laura Bradshaw

Laura Bradshaw, PhD researcher

Laura, from the UK, is a PhD student at Loughborough University London studying under the Institute for Sport Business. Prior to her studies at London, she graduated from Coventry University with an MBA in International Sports Management and Glyndwr University with a BSc in Sports Science.

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Sophie Peng, PhD researcher

Sophie, from China, is a PhD student at Loughborough University London studying under the Institute for Sport Business. Prior to her Master's and PhD studies in London, studied Sport English at Bachelor level and Sport Management for her Master's.

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Shuyang Liu, PhD researcher

Shuyang, from China, is a PhD student at Loughborough University London studying under the Institute for Sport Business. Prior to her Master's and PhD studies in London, Ruth graduated from the University of Birmingham.

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Daniel Read, PhD Researcher

Daniel, from the UK, is a PhD student at Loughborough University London studying under the Institute for Sport Business. Prior to his studies at Loughborough, Daniel graduated from the University of Leeds with a BSc Sport Science and Physiology, followed by a Master's by Research degree from York St John University.

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