Institute for Sport Business

The Institute for Sport Business works to continue the legacy of the London 2012 Olympic Games by delivering a dynamic and innovative range of contemporary programmes to deliver excellence across the sport business sector. Named as the world’s best university for sports-related subjects for four consecutive years (QS World Rankings by Subject 2017, 2018, 2019 and 2020), Loughborough has an outstanding reputation for developing the world’s leading graduates in sport business. Find out more.

Watch a presentation from the Institute for Sport Business

A welcome to the Institute from Senior Lecturer and Programme Director, Dr Steve Swanson

Dr Steve Swanson - An introduction to the Institute for Sport Business

View or download the MP4 version of this video

Programme information

Watch our videos

Here are some videos that explain more about our programmes and the Institute for Sport Business.

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Chat live with our team

Academic staff will be online between 12pm - 2pm and 4pm – 6pm (UK time) to answer questions about our programmes.