Profile
Aditi Pardeshi is a dedicated doctoral researcher Loughborough University, beginning her research in October 2024, with an anticipated completion date in September 2027. Funded through a Multidisciplinary Studentship granted by Loughborough University, Aditi's work is situated within the Institute of Digital Technologies and the Machine Intelligence Lab, under the supervision of Dr. Varuna De-Silva and Professor Mikko Koria. This approach emphasises the integration of technology, fashion, and sustainability, which aligns seamlessly with Aditi's research interests.
Academic background
Aditi holds a Bachelor of Science in Fashion Business Management from the Fashion Institute of Technology (FIT), where she cultivated a strong foundation in both the technical and business aspects of fashion. This background provides her with a unique perspective on how AI can be applied to the fashion industry, facilitating a transition towards more sustainable practices.
Aditi holds a Master of Science in Artificial Intelligence and Data Analytics from Loughborough University London, which further strengthens her expertise in leveraging data-driven approaches to solve complex problems.
Professional experience
In addition to her academic pursuits, Aditi is the founder of The Brown Block, an organization designed to support and promote South Asian creatives in the fashion industry. Through this platform, she has successfully managed various aspects of event production, from ideation and venue selection to marketing and vendor negotiations. Her role has enabled her to collaborate with a diverse group of artists and designers, curating engaging pop-up shop experiences that resonate with audiences and strengthen community ties.
Her professional experience also includes working as a freelance Business and Marketing Consultant, where she has helped small businesses devise and implement marketing strategies tailored to their unique needs. This role has allowed her to hone her skills in market research, strategy development, and customer engagement, all of which are invaluable in her current research. Aditi’s background is further enriched by her tenure at Madewell as an Assistant Manager, where she cultivated a positive retail environment whilst gaining a hands-on application of consumer psychology, trend forecasting, financial business operations, supply chain logistics.
Additionally, her internship at Trigg Digital as an Assistant Data Analytics Consultant introduced her to the practical applications of data analytics and technology consultancy, solidifying her ability to merge technical expertise with creative industries.
PhD research
Aditi's research centres on Sustainable Wearable Technology and AI, aiming to harness the power of artificial intelligence to develop innovative solutions that promote sustainability within a circular economy. By exploring how AI can enhance the functionality and efficiency of wearable devices, she seeks to address critical issues such as waste reduction paired through textile engineering and innovation. This research not only aligns with contemporary demands for sustainable practices, but also exemplifies Loughborough's mission to foster research that transcends traditional research niches.
Aditi's Ph.D. research exemplifies the multidisciplinary nature of contemporary academic enquiry. By combining insights from fashion, technology, and sustainability, she embodies Loughborough University’s ethos of integrating diverse fields to address pressing societal issues. The university's commitment to fostering interdisciplinary research creates an environment where innovative ideas can flourish, allowing students like Aditi to push the boundaries of traditional research and contribute meaningful solutions to global challenges.
PhD supervisors
Dr Varuna De-Silva and Professor Mikko Koria.
Awards, grants or scholarships received
Aditi’s research is funded through a Multidisciplinary Studentship, granted by Loughborough University.
Interests and activities
In addition to her academic and professional pursuits, Aditi enjoys hobbies that reflect her creative spirit, such as hand-building pottery and up-cycling her wardrobe. Her passion for cultural engagement is evident in her involvement with multicultural creative events, highlighting her belief in the importance of community and creativity.