Collaborative Project

A key feature of many of our programmes is the Collaborative Project module, where students address a brief provided by a real business or organisation.

About the Collaborative Project

Students from across the University form cross-disciplinary teams and use their individual experiences and expertise to solve a real business problem, provided by one of our partners organisations. The team work together for the duration of the module (3 weeks) to explore innovative and creative solutions to their brief, before presenting their findings to their partner organisation.

This exciting module enables students to develop their knowledge through experiential learning, by working with one another and in partnership with a real business or organisation. Each student is able to develop their problem-solving skills, and can experience real-life strategic planning, commercial awareness, communication and team working.

Partner organisations

We work with a variety of organisations including large multi-national companies, start-ups and charities, we worked with the following organisations in 2024/25:

  • West Ham Utd Foundation
  • Sports Interactive
  • High Impact Athletes
  • Sysdoc
  • Prorizon
  • Lendlease
  • Tata
  • Endeavours Adventures
  • Minority Rights Group International
  • Red January
  • International Media Support
  • This Great Adventure
  • Ford

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“It was a brilliant experience working with Sports Interactive, I particularly enjoyed the open-ended nature of the brief as we could really explore and take a variety of directions to understand the future of women's football. I was part of a dedicated team and learnt a lot about teamwork and working to a brief in a concentrated time period.”

Naman Agrawal, MSc Sport Marketing, Institute for Sport Business.

"Working with everyone involved throughout the duration of this project has been an absolute pleasure. From the outset, both the students and staff were fully engaged with the agreed brief, remained constantly committed to researching and understanding the subject, and we're actively involved in the regular seminars we held. This admirable level of commitment was reflected in the quality of the suggestions included in their final reports, with some of them even being sent to our product management team for further investigation. I would highly recommend this experience to any other organisation!"

Matteo, Solutions Marketing Manager, Alcatel

Get in touch

If you have any questions about the Collaborative Project, please contact us and we will get back to you shortly.

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