A key feature of many of our programmes is the Collaborative Project module, where a cross-section of students address a brief provided by a real business or organisation.
About the Project
Students from across the University form interdisciplinary teams and use their individual experiences and expertise to solve a real business problem, provided by one of our corporate partners. The team work together for the duration of a semester to explore innovative and creative solutions to their brief, before presenting their findings to their business partner.
This exciting module enables students to develop their knowledge through experiential learning, by working with one another and in partnership with a real business or organisation. Each student is able to develop their problem solving skills, and can experience real-life strategic planning, commercial awareness, communication and team working.
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Collaborative Project Trade Fair 2016
Previous companies included a range of multinationals, SMEs and start-ups, including: AECOM, Bespoke Beverages, Blaze, CCD, Cisco, City Insights, FDM Group, Flamingo Group, Foster+Partners, MediaMath, Speedo and Youth Sport Direct. This year we have involved more companies, as well as introduced NGOs, not-for-profit organisations and charities to the project. Examples of previous projects can be found below.
The development of sustainability insights
Students worked with Foster + Partners, a worldwide architecture and design company.
New coffee shop venture
A selection of students worked with Bespoke Beverage to develop a proposal for a luxury coffee shop in Hackney Wick, which adheres to Bespoke Beverage’s brand identity and values.
Increasing swimming participation
Some of our students worked with Speedo, a manufacturer and distributor of swimwear and swim-related accessories.
Urban cycling projects
A group of students were given the opportunity to work across a range of innovative urban cycling projects. This included identifying new markets for the company's expansion and establishing a creative marketing campaign for Blaze's US launch.
Digital Democracy and CSR brand experiences
Student groups also worked with City Insights, a company interested in cost-effective entry to the mobile communications revolution.
Exploring ways to reposition brands through strategy
Students worked with Flamingo, an insight and strategy agency, to establish new ways to reposition brands. This included creating new 'luxury' prepositions for brands that do not currently have one.
Breaking down barriers to sports participation
A group of students from a range of disciplines and backgrounds worked alongside West Ham United Foundation to unite the local community through the power of football.
Creating a high impact social media campaign
Our students worked with the independent creative agency, HeyBigMan!, and were challenged to produce a new, high impact and engaging social media campaign for a charity.
Developing ways to engage young people with sport
The overall purpose of the project was for students to work alongside Sport England and develop new ideas for helping young people to be active.
Shaping the brand
Students were given the opportunity to work alongside CRATE Brewery, a youthful, local company, and were tasked with exploring new ways to reposition the brand.
Encouraging the community to lead active lifestyles
Students were tasked with using their creativity and innovation skills to develop a useful and engaging app to encourage people to lead a healthy and active lifestyle on a daily basis.
Designing sports stadiums
The purpose of this project was for students to collaborate with Two Circles, a sports marketing agency, to solve new ways of developing sports stadiums so that they meet current fan expectations.
Planning an innovative marketing campaign
Students designed a marketing campaign, and elements were used by Digital Skills Solutions to map out a pathway for a new marketing plan.
Rethinking the transport system for the coming era
As part of the Collaborative Project module students worked with CCD, a leading human behaviour and design agency based in London.