Programme information

This programme examines the ways in which individuals and organisations consume and use media to fashion identities and forge relationships.

You will develop a detailed understanding of media and cultural theories, history, cultural policy, gender and social movements, in one of the world’s principal cities for international communications and media.

You will learn from a passionate faculty of leading professionals and academics, offering a vibrant insight into the media and creative industries, through the sharing of specialised knowledge in information science, law, anthropology, political economy, political and social theory, ethnic studies and more.

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Programme aims

  • To enable students to gain a systematic and critical awareness of current issues and debates in the analysis of media and creative industries
  • To foster students’ ability to critically analyse current research and advanced scholarship about economic, social, cultural, political and historical dimensions of the creative industries
  • To foster students’ ability to critically analyse current research and advanced scholarship about the operation of the creative industries in a global context
  • To develop students’ skills and competencies in a comprehensive range of research methods and techniques relevant to the investigation of media and creative industries
  • To enable students to interpret, evaluate and apply advanced knowledge of media and creative industries in an innovative way
  • To prepare students for employment in diverse professional environments through a combination of independent work and industry exposure

Entry requirements

An honours degree (2:1 or above) or equivalent overseas qualification in a social sciences, humanities or associated subject.

Overseas qualification equivalencies

English Language requirements

All applicants for admission to Loughborough University must have a qualification in English Language before they can be admitted to any course or programme, whether their first language is English or not.

More on the Loughborough University website

Assessments

Modules are assessed by a combination of essays, group exercises, presentations and time constrained assignments. Subject to your choices, there may also be exams. Take a look at our modules (below) to see what assessments you can expect to undertake.

Future career prospects

Our graduates are highly-qualified to work in a variety of media and communication roles within public, private or third-sector companies, ranging from sport, gaming and technology, to press, policy and community led initiatives.

Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programme.

 

Fees and funding

Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. The standard tuition fees for this course are:

  • £10,000 (UK/EU)
  • £17,000 (International)

University fees and charges can be paid in advance and there are several methods of payment, including online payments and payment by instalment. Special arrangements are made for payments by part-time students.

View scholarships for 2017 entry

Programme modules

This programme covers a wide range of topics; to give you a taster we have expanded on some of the core modules affiliated with this programme and the specific assessment methods associated with each module.

To complete the MA Media and Creative Industries, students must complete 8 x 15 credit modules. Students must choose and complete 2 of the 4 optional modules to complete the MA Media and Creative Industries. All students must complete a Dissertation worth 60 credits. Students will pick a second subject from the list of nominated second subject modules offered by the other Loughborough University London Institutes in the first semester.

Core modules

Media and Creative Industries: Context and Practices

The module includes lectures on topics such as: the creative industries, the history of media technologies, media and intellectual property law; media policy; media organisational structures; and the development, creation, production, distribution and exploitation of media content.

The aim of this module is to present and debate the structure, features and professional practices of the UK and global media landscapes. The module aims to explore a range of different media and creative industries from both professional and academic perspectives.

Learning Outcomes

On successful completion of this module students should be able to demonstrate knowledge and ability of:

  • Identify the key characteristics and trends of various media sectors;
  • Analyse the main elements in the value chain of various media sectors;
  • Identify the key historical moments in the development of mass and online media;
  • The nature and context of working in these sectors.
  • Ability to synthesise acquired information in essays/'industry briefs' which address key challenges for the media and creative industries
  • Make use of feedback on the substance and presentation of these briefs-
  • Write concise `industry briefs'.
  • Engage in conversation with media professionals;
  • Meet weekly deadlines;
  • Write according to strict deadlines;
  • Produce short, well written texts that are informative to others.
  • Be able to engage in dialogue with media and creative industry professionals
  • Be able to respond creatively to contemporary challenges facing the sector 
Assessment

100% Coursework consisting of:

  • 10% Mini reports
  • 90% Report

Media and Creative Industries: Critical Perspectives

The module content will include: defining media and creative industries; ownership, concentration and control in media and creative industries; innovation and technological change; media and creative markets; business models in media and creative industries; copyright; global media cities; clustering of media and creative industries; media and cultural policy.

The aim of this module is to introduce students to key critical debates relating to the economics of media and creative industries and their social, cultural and political implications.

Learning Outcomes

On completion of this module students should be able to:

  • Understand how and why the media and creative industries have been defined;
  • Understand the importance of industrial structure in media and creative industries;
  • Understand the implications of innovation and technological change for media and creative industries;
  • Understand changing business models in media and creative industries;
  • Understand the importance of copyright and how this is affected by technological change;
  • Understand why media and creative industries cluster in particular spaces and cities;
  • Understand the globalisation of media and creative industries;
  • Understand media and cultural policy;
  • Identify, debate and evaluate relevant critical perspectives on media and creative industries;
  • Systematically assess the implicit theoretical assumptions of contrasting perspectives;
  • Use critical perspectives to analyse emerging trends in media and creative industries;
  • Communicate effectively in speech and writing, with academic and non-academic audiences;
  • Engage in critical reasoning, debate and argumentation;
  • Assess the empirical validity of competing perspectives;
  • Manage time and resources effectively;
  • Synthesise different sources of data and identify key arguments and issues at stake in particular fields of practice ;
  • Understand the behaviour of firms in media and creative industries;
  • Understand emerging trends in media and creative industries;
  • Apply skills in written and verbal communication that are relevant to this field;
  • Be able to plan, organise and manage coursework assignments, demonstrating independence, initiative and originality.
Assessment
  • 100% Coursework

Researching Media Industries

Lectures include topics such as: approaches to media and creative industries research; standardised questionnaire design; methods of sampling; document-based research; conducting qualitative interviews; analysing quantitative data using SPSS; analysing qualitative data through thematic analysis; developing multi method research strategies.

The aim of this module is to become familiar with a range of methodologies for the analysis of structure, operation and output of media and cultural industries.

Learning Outcomes

On completion of this module students should be able to:

  • Analyse a range of methods applicable to the study of media and creative industries, cultural texts and reception;
  • Situate particular social, textual and industry research methods in relation to other research practices;
  • Show through explanation and/or discussion the tensions that divide particular research methods and the benefits that can be derived from their combination;
  • Evaluate qualitative and quantitative data to appraise their wider analytical value and significance;
  • Link empirical findings to wider theoretical debates concerning creative industries, media production and reception;
  • Understand how to collect primary data;
  • Understand how to analyse data;
  • Know how to find and evaluate scholarly sources;
  • Be able to communicate effectively in speech and writing;
  • Synthesise scholarly and primary sources for use in argument;
  • Understand the relevance of research to media and creative industries;
  • Be able to conduct primary research relevant to media and creative industries;
  • Skills in written and verbal communication that are relevant to this field (e.g. report writing);
  • Be able to plan, organise and manage a self-directed piece of research, demonstrating independence, initiative and originality.
Assessment
  • 100% Coursework

Collaborative Project

This module tests your skills in a team environment. With a multi-talented group of students you will work on a brief from a real company looking to solve a real social or business problem for a real client.

Student teams will research and build solutions to a business deadline supported by our project tutors, clients and staff. We expect clients to include BT Sport, The London Legacy Development Company and other companies and charities working to respond to the digital age.

The Collaborative Project Aims to support the development of students' ability to engage in critical enquiry and to apply individual strengths and skills, building on their own educational backgrounds. To provide students with an opportunity to be exposed to project based teamwork in multicultural and interdisciplinary settings in order to strengthen their cooperative and collaborative working skills and competence, while raising awareness and appreciation of cultural and disciplinary diversity and differences.

It also aims to provide students with a hands on experience of identifying, framing and resolving practice oriented and real-world based challenges and problems, using creativity, critical enquiry and appropriate tools to achieve valuable and relevant solutions. And to provide students with opportunities for networking with stakeholders, organisations and corporations, aiming to enhance the competence and skills needed to connect to relevant parties and build up future professional opportunities.

Learning Outcomes
  • Work in diverse and interdisciplinary teams.
  • Understand and be able to undertake a project based development process.
  • Apply critical enquiry, reflection, and creative methods to identify, frame, and resolve issues and problems at hand. 
  • Identify user and stakeholder needs and value creation opportunities, while collecting and applying evidence-based information and knowledge to develop appropriate insights, practices and solutions.
  • Identify, structure, reflect on key issues and propose solutions to problems in creative ways.
  • Enhance appreciation for diversity and divergent individual and disciplinary perspectives.
  • Be able to provide structured, reflective and critical feedback to peers and other stakeholders.
  • Plan and execute a project plan including scope, resources and timing.
  • Effectively communicate ideas, methods and results to diverse stakeholders.
  • Use multiple, state of the art date media and technologies to communicate with collaborators.
  • Make informed, critical and reflective decisions in time-limited situations.
Assessment

100% Coursework consisting of:

  • 20% Group project proposal          
  • 20% Individual reflection
  • 30% Final Project Report   
  • 30% Project Deliverables to the client

Dissertation

The module will equip the student with the relevant skills, knowledge and understanding to embark on their individual research project and they will be guided through the three options available to them to complete their dissertation:

  • A desk based research project that could be set by an organisation or could be a subject of the student's choice
  • A project that involves collection of primary data from within an organisation or based on lab and/or field experiments
  • An Internship within an organisation during which time students will complete a project as part of their role in agreement with the organisation (subject to a suitable placement position being obtained)

Students will achieve a high level of understanding in the subject area and produce a written thesis or project report which will discuss this research in depth and with rigour.

The aims of this module are to give the student the opportunity to study a subject, business problem or research question in depth and to research the issues surrounding the subject or background to the problem.

Learning Outcomes

On successful completion of this module students should be able to demonstrate knowledge and understanding of:

  • The importance of project planning;
  • The importance of a clear hypothesis or research question;
  • The ethical implications of research;
  • The relevant empirical data and methodologies for data collection or knowledge assimilation for the subject area;
  • Methods of data analysis and their suitability for the intended data;
  • The areas of expertise or publications of the major individuals or organisations in the subject or business area;
  • The previous research or current knowledge in the specific subject or business area;
  • Theoretical perspectives relevant to their chosen topic;
  • The data or knowledge that they have assimilated in the course of the project;
  • The most effective methods of presentation of this data or knowledge;
  • Articulate a clear, coherent and original research question, hypothesis or business problem in a suitable subject area;
  • Synthesise relevant sources (e.g. research literature, primary data) to construct a coherent argument in response to their research question, hypothesis or business problem;
  • Analyse primary or secondary data collected by an appropriate method;
  • Critically evaluate data collected in context with previously published knowledge or information;
  • Engage in critical debate and argumentation in written work;
  • Apply principles of good scholarly practice to their written work;
  • Perform appropriate literature searching/business information searching using library databases or other reputable sources;
  • Determine the most appropriate research methods for a particular subject area;
  • Plan a research project and produce a realistic gantt chart demonstrating their intended timelines;
  • Synthesise information from appropriate sources;
  • Demonstrate rational use of research method tools;
  • Select and use appropriate investigative and research skills;
  • Demonstrate effective project planning skills;
  • Find and evaluate scholarly sources;
  • Engage in critical reasoning, debate and argumentation;
  • Demonstrate effective report writing skills;
  • Recognise and use their resources effectively;
  • Demonstrate resourcefulness to carry out data collection;
  • Successfully manage a project from idea to completion;
  • Demonstrate commercial awareness or the impact of knowledge transfer in a business or research environment.
Assessment

100% Coursework consisting of:

  • 20% Literature Review
  • 20% Research Proposal    
  • 60% Dissertation Report/Essay

Optional modules

Media Audiences, Users and Markets

This module will cover a range of approaches to studying media audiences, users and markets, developed both within academic research and in the media and creative industries. Content will include: public debates about media audiences, users and markets; key theoretical paradigms in media audience research; the history of research and debate on media audiences; methodological and ethical issues in research design and analysis; the implications of new digital media for audience behaviour and for research; practices of market research within the media and creative industries.

The aim of this module is to introduce students to the major theoretical and methodological issues at stake in researching people's engagement with media, as audiences, users and consumers. The module examines the historical evolution of audience research; the key theoretical paradigms in the field; the practice of market research, and how it is employed within the media and creative industries; methodological and ethical dimensions of research; and the implications of new media technologies, both for the experience of audiences/users/consumers and for the practice of research. Case studies will be presented by visiting speakers from relevant organisations in the media and creative industries.

Learning Outcomes

On completion of this module students should be able to:

  • Understand the major research trends in the academic study of media audiences, including social-psychological and Cultural Studies perspectives;
  • Understand the aims, methods and practices of market and consumer research within the media and creative industries;
  • Understand the methodological choices entailed in studying media audiences, and their implications and consequences for research findings;
  • Understand the implications of new media technologies for audience/user behaviour, and for the practice of audience and market research;
  • Identify and debate relevant theoretical perspectives on media audiences, users and markets;
  • Describe and evaluate methodological procedures and practices used in this field;
  • Systematically assess the implicit theoretical assumptions and methodologies employed in specific research studies;
  • Analyse emerging trends and critically evaluate received wisdom in the field;
  • Gather, process, analyse and evaluate primary data;
  • Locate and critique relevant academic and non-academic sources;
  • Communicate effectively in speech and writing, with academic and non-academic audiences;
  • Engage in critical reasoning, debate and argumentation;
  • Manage time and resources effectively;
  • Synthesise different sources of data and identify key arguments and issues at stake in particular fields of practice;
  • Understand the working practices and methods employed in relevant sectors of the media and creative industries (e.g. market research);
  • Apply skills in written and verbal communication that are relevant to this field (e.g. report writing);
  • Plan, organise and manage a self-directed research case study, demonstrating independence, initiative and originality.
Assessment

100% Coursework consisting of:

  • 30% Report
  • 70% Essay 

Creative Industries in a Global Perspective

The topics covered will include: comparing contribution of creative industries to national income and employment internationally; examining international trade in creative goods and services; examining the development of transnational production of creative goods and services; examining the development of international media and cultural policy; discussing theories of cultural imperialism, globalisation and soft power.

The aim of this module is to allow students to demonstrate knowledge and understanding of the media and creative industries through comparing their development internationally.

Learning Outcomes

On completion of this module students should be able to:

  • Understand how and why the media and creative industries have developed nationally and internationally;
  • Understand the growth of transnational media corporations;
  • Understand the economic and cultural importance of trade in cultural goods and services;
  • Understand the implications of innovation and technological change for the internationalisation media and creative industries;
  • Understand the globalisation of media and cultural policy;
  • Identify, debate and evaluate relevant international perspectives on media and creative industries;
  • Systematically assess the implicit theoretical assumptions of contrasting international perspectives;
  • Use these perspectives to analyse emerging trends in media and creative industries internationally;
  • Communicate effectively in speech and writing, with academic and non-academic audiences;
  • Engage in critical reasoning, debate and argumentation;
  • Assess the empirical validity of competing perspectives;
  • Manage time and resources effectively;
  • Synthesise different sources of data and identify key arguments and issues at stake in particular fields of practice;
  • Understand the behaviour of companies in media and creative industries internationally;
  • Understand emerging international trends in media and creative industries;
  • Apply skills in written and verbal communication that are relevant to this field;
  • Be able to plan, organise and manage coursework assignments, demonstrating independence, initiative and originality.
Assessment
  • 100% Coursework

Cultural Industries and Creative Labour / Cultural Work

The module will cover: definitions of labour and work; theoretical approaches to understanding labour and work; definitions of creative labour and work; the emergence of media and creative work; continuities and changes in media and creative work; comparisons of media and creative work in different industries and in different countries; factors affecting contemporary wages, terms and conditions in the media and creative industries.

The aim of this module is to understand the continuities and changes in work and employment in the media and creative industries internationally.

Learning Outcomes

On completion of this module students should be able to:

  • Understand the theoretical frameworks for understanding work and labour in media and creative industries;
  • Understand the definitions of creativity;
  • Understand the major trends in employment internationally in the media and creative industries;
  • Understand the continuities and changes in the wages, terms and conditions of those working in media and creative industries;
  • Identify, debate and evaluate relevant theoretical on media and creative labour and work;
  • Understand the development of media and creative work historically through applying these frameworks;
  • Use these frameworks to analyse emerging trends in media and creative work;
  • Communicate effectively in speech and writing, with academic and non-academic audiences;
  • Engage in critical reasoning, debate and argumentation;
  • Assess the empirical validity of competing perspectives;
  • Manage time and resources effectively;
  • Synthesise different sources of data and identify key arguments and issues at stake in particular fields of practice;
  • Understand the behaviour of media and creative workers;
  • Understand emerging trends in media and creative work;
  • Apply skills in written and verbal communication that are relevant to this field;
  • Plan, organise and manage coursework assignments, demonstrating independence, initiative and originality.
Assessment

100% Coursework consisting of:

  • 30% Report
  • 70% Coursework 

Media and Social Movements

The module content will include: Theories on "new" media, global media systems, legal and governmental frameworks, surveillance, social-movement, alternative media practices, transnational capitalism.

The module introduces the issues around media and social movements, by tracing the theoretical evolution of media and social movements, understanding media within broader social movements in historical processes rather than merely focusing on media technologies or impact media. The model seeks to cover topics on control of media systems on different regions of the world, alternative media practices, anti-imperial protest, non-aligned movements and media and national sovereignty.

Learning Outcomes

On successful completion of the module, students should be able to demonstrate knowledge and understanding of:

  • Analyse and identify theories and trends about media and social movements;
  • Contextualise media within specific historical and political conditions;
  • Interrogate media’s systems in different regions of the word and its connection to people’s democratic struggles;
  • Understand debates around new information technologies including social media and their relation to social change;
  • How the media systems are organized and structured;
  • The links between current environmental and social issues and media technologies;
  • Importance of media in geopolitical conflicts;
  • Identify and evaluate alternative media systems;
  • Assess material gathered from a range of academic and non-academic sources in order to develop a critical understanding of theories and practices;
  • Use material presented in teaching sessions, along with other sources, to produce an in-depth evaluation of an existing research study;
  • Evaluate methodologies used in academic research to develop new research questions or hypotheses for investigation;
  • Use critical perspectives to analyse emerging trends in media and social movements;
  • Design, implement and evaluate an original study in a topic relevant to the field;
  • Engage with major thinkers, debates and intellectual paradigms within the fields of media, communication and culture, critiquing and synthesising the insights gained in their own analytical work;
  • Analyse new and emerging trends and interrogate both common sense understanding and received wisdom in relevant areas of inquiry;
  • Discuss and evaluate transformations in digital media and their social, political, economic and cultural contexts and wield this understanding in appraising current patterns of development, such as cultural globalisation and media convergence;
  • Discuss their self-designed research and the issues it raises reflexively;
  • Gather, process, analyse and evaluate primary data;
  • Locate and critique relevant academic and non-academic sources;
  • Communicate effectively in speech and writing, with academic and non-academic audiences;
  • Engage in critical reasoning, debate and argumentation;
  • Manage time and resources effectively;
  • Synthesise different sources of data and identify key arguments and issues at stake in particular fields of practice;
  • Understand the impact of digital media on culture;
  • Understand emerging trends in digital media;
  • Apply skills in written and verbal communication that are relevant to this field;
  • Be able to plan, organise and manage coursework assignments, demonstrating independence, initiative and originality. 
Assessment

100% Coursework consisting of:

  • 30% Report
  • 70% Essay

Social Identities and Digital Media

Combining key theories from critical theory, cultural studies, film, gender studies and communication studies, the module will explore processes and practices of production and re-production of social identities making emphasis on said productions on digital media, paying special attention to questions of racism, colonialism and capitalism.

The aim of this module is to examine media representations of social identities with particular focus on gender, race, class and sexuality and its intersections.

Learning Outcomes

By the conclusion of the course, we hope that students will understand the impact of digital technologies in the shaping of society and the socio-cultural mechanism that produce, re-create and circulate the individual and collective notions of identity.

On successful completion of this module students should be able to demonstrate knowledge and understanding of:

  • The ways gender, race, class and sexuality identities are shaped by and shape digital media;
  • The critical theories and approaches with which to evaluate media in terms of race/ethnicity, nationality, gender, class, age, sexuality, and/or ability;
  • How the complexities of power relations and social justice influence how race, class, gender and sexuality and depicted, built and sustained in digital media;
  • Critical awareness and cultural sensitivity as it relates to professional media practices and with which to build community, civic engagement, and character in everyday life;
  • Media depictions of race, class, gender and sex from a multidisciplinary perspective while demonstrating an understanding of how these images can significantly impact individuals, society and culture;
  • The complexities of power relations and social justice influence media depictions of race, class, gender and sex;
  • Identify and debate relevant theoretical perspectives on the construction of social identities in context of digital media;
  • Describe and evaluate impact of digital technology on the production, re-production and circulation of social identities;
  • Apply and evaluate the impact of media images in the formation of personal identity and how we view others;
  • Analyse how the complexities of power relations and social justice influence how race, class, gender and sexuality and depicted in media;
  • Systematically assess the aims, motivations and effectiveness of the social and political uses of digital media;
  • Analyse emerging trends and critically evaluate received wisdom in the field;
  • Assess material gathered from a range of academic and non-academic sources in order to develop a critical understanding of theories and practices;
  • Use material presented in teaching sessions, along with other sources, to produce an in-depth evaluation of an existing research study;
  • Evaluate methodologies used in both academic and market research, and develop new research questions or hypotheses for investigation;
  • Design, implement and evaluate an original study in a topic relevant to the field;
  • Gather, process, analyse and evaluate primary data;
  • Locate and critique relevant academic and non-academic sources;
  • Communicate effectively in speech and writing, with academic and non-academic audiences;
  • Engage in critical reasoning, debate and argumentation;
  • Manage time and resources effectively;
  • Synthesise different sources of data and identify key arguments and issues at stake in particular fields of practice;
  • Apply skills in written and verbal communication that are relevant to this field (e.g. report writing);
  • Be able to plan, organise and manage a self-directed research case study, demonstrating independence, initiative and originality.
Assessment

100% Coursework consisting of:

  • 30% Report
  • 70% Essay

The History of Media Technology

The module will include: theories of technologies, empires, shifting understandings of technology, medium specificity, capitalist development, media archaeology, science studies, media ecologies and digital objects.

The aim of this module is to introduce "new" forms of media as it traces back from mid-century to the present, rather than locating "new" media as an eruption, the module looks at the development of "new" media within historical continuity. It examines printing press, telegraph, telephone, radio & television and Internet within different historical, cultural and political moments, giving a historical and philosophical approach to digital media technology.

Learning Outcomes

On completion of this module students should be able to:

  • Understand the concept of technology;
  • Understand and critically use history in the context of digital culture;
  • Analyse and evaluate existing media artefacts and technologies;
  • Apply historical concepts to the study of digital media;
  • Understand the roots of communication in different media from radio to television and the differences and similarities from today’s digital transition;
  • Understanding of how digital media technologies impact the media industry;
  • Apply historical, cultural and theoretical concepts to the study of digital media;
  • Identify the historical and cultural context of digital media;
  • Identify the major theoretical traditions that contribute to scholarly discourse about digital media;
  • Apply theoretical concepts to specific digital media works;
  • Relate new media culture and technology to its historical context;
  • Assess material gathered from a range of academic and non-academic sources in order to develop a critical understanding of theories and practices;
  • Use material presented in teaching sessions, along with other sources, to produce an in-depth evaluation of an existing research study;
  • Evaluate methodologies used in both academic and market research, and develop new research questions or hypotheses for investigation; design, implement and evaluate an original study in a topic relevant to the field;
  • Communicate effectively in speech and writing, with academic and non-academic audiences;
  • Engage in critical reasoning, debate and argumentation;
  • Assess the empirical validity of competing perspectives;
  • Manage time and resources effectively;
  • Synthesise different sources of data and identify key arguments and issues at stake in particular fields of practice;
  • Understand the relevance of the historical approach to media technology;
  • Be able to conduct primary research relevant to media technologies;
  • Skills in written and verbal communication that are relevant to this field (e.g. report writing);
  • Be able to plan, organise and manage a self-directed piece of research, demonstrating independence, initiative and originality.
Assessment

100% Coursework consisting of:

  • 30% Report
  • 70% Essay

Global Cities, Media and Communication

The module content will include: Theories of globalization, global and ordinary cities and place-identity; and key themes for urban communication; These will be explored through specific examples and case studies such as: electronic spaces, place-making, urban regeneration, migrant and ethnic economies, fortress city, cities as texts, representation of cities in different media formats and consumption practices in cities.

This module explores the relationship between media, communication and the city by focusing on a variety of scenarios and case studies. These case studies will be framed within contemporary theories in sociological media and cultural analysis (specifically globalization, cities and places). The aim of this module is to invite students to critically reflect about the centrality of media in urban life. It will explore cultural production, representation and consumption practices in urban contexts; and representations of urban settings in different media texts and formats.

Learning Outcomes

Develop a critical understanding of the main theoretical approaches and trends for exploring the relationship between media, communication practices and cities.

Interrogate and be aware of the role of media in everyday urban encounters and in actively contributing to knowledge and representations of cities.

On successful completion of the module, students should be able to:

  • Gather, process, analyse and evaluate primary data;
  • Understand and evaluate complex arguments;
  • Engage in critical reasoning, debate and argumentation;
  • Communicate clearly and effectively in writing and oral presentations to academic and non academic audiences;
  • Manage time and resources effectively;
  • Understand the role of media in modern urban life;
  • Understand emerging trends in urban communication;
  • Apply knowledge and understanding of main debates to a particular setting;
  • Be able to plan and organise material in a timely manner, demonstrating independence, initiative and ability to work collaboratively;
  • Carry out independent observations on contemporary urban environments and feedback into the classroom with the aim of critically reflecting upon the conceptual material;
  • Theoretical approaches relevant in the analysis of media and cities;
  • The links between media and cities in different cultural contexts;
  • The importance of media in shaping and representing cities;
  • Assess material gathered from a range of academic and non-academic sources in order to develop a critical understanding of theories and practices;
  • Use material presented in teaching sessions, along with other sources, to produce an in-depth evaluation of an existing case study;
  • Use critical perspectives to analyse emerging trends in media and cities;
  • Design, implement and evaluate an original study in a topic relevant to the field;
  • Engage with major thinkers, debates and intellectual paradigms within the fields of media, communication and cities, critiquing and synthesising the insights gained in their own analytical work;
  • Analyse new and emerging trends and interrogate both common sense understanding and received wisdom in relevant areas of inquiry;
  • Analyse how the city is produced, represented and consumed;
  • Discuss and evaluate transformations in urban environments in different cultural contexts and relate to theories of globalisation, place and identity;
  • Discuss their self-designed research and the issues it raises reflexively.

 

Assessment
  • 20% Presentation
  • 80% Coursework

Tourism and Heritage Industries

The module content will include: defining media and creative industries; ownership, concentration and control in media and creative industries; innovation and technological change; media and creative markets; business models in media and creative industries; copyright; global media cities; clustering of media and creative industries; media and cultural policy.

The aim of this module is to introduce students to cultural and creative industries in the tourism and heritage sector in the UK and across the world and to explore their structure and operation alongside their economic, political, and sociocultural impact. The module will also consider how these industries have changed over time, for example how technological change has shaped their contemporary character, and how these industries are shaped and constrained by social, cultural and economic policy. It will offer theoretical perspectives on tourism, heritage and culture, the role of the media in the production of destinations and tourism imaginaries.

Learning Outcomes

On completion of this module students should be able to:

  • Understand how and why the tourism and heritage industries have developed in modernity;
  • Understand the politics of heritage and tourism;
  • Understand the role of the media in heritage and tourism;
  • Understand the economic structure and logic tourism and heritage industries;
  • Understand the implications of innovation and technological change for tourism and heritage industries;
  • Understand the social-cultural impact of tourism and heritage industries;
  • Understand the nature of the relationship between community and tourism and heritage industries;
  • Understand the globalisation of heritage and tourism;
  • Identify, debate and evaluate relevant critical perspectives on tourism and heritage industries;
  • Describe and analyse the political, social and economic development of heritage and tourism industries in modernity;
  • Explain the relationship between tourism and heritage industries and communities and collective identities;
  • Know how to collect primary data;
  • Communicate effectively in speech and writing, with academic and non-academic audiences;
  • Synthesise scholarly and primary sources to engage in critical reasoning, debate and argumentation;
  • Assess the empirical validity of competing perspectives;
  • Manage time and resources effectively;
  • Understand the behaviour of public and private tourism and heritage organisations;
  • Understand emerging trends in tourism and heritage;
  • Plan, organise and manage coursework assignments, demonstrating independence, initiative and originality.
Assessment

100% Coursework consisting of:

  • 50% Essay 1
  • 50% Essay 2

Second subject option modules

Design Thinking (Managing Design and Innovation Process)

The module will include: visualization, using imagery to envision possible future conditions; journey mapping, assessing the existing experience through the customer's eyes, using customer oriented data collection techniques; value chain analysis, assessing the current value chain that supports the customer's journey; mind mapping, generating insights from exploration activities and using those to create; design criteria; brainstorming, generating ideas; rapid concept development, assembling innovative elements into a coherent proposition that can be explored and evaluated; rapid ‘prototyping', expressing a new concept in a tangible form for exploration, consumer testing, and refinement; consumer testing; and storytelling.

The aim of this module is to enhance student's ability to use design approaches and tools for identifying and implementing human centred innovation opportunities. Students are expected to deploy knowledge learned in this module into parallel running Collaborative Project module.

Learning Outcomes

The module will introduce students to a systematic design-based approach aimed at identifying and implementing user centered innovation opportunities.

On completion of this module students should be able to:

  • Identify when and how to use range of Design Thinking tools;
  • Select appropriate tools to inform project development;
  • Appropriate use of the Design Thinking tools in a parallel module;
  • Develop communication skills in diverse teams;
  • Developed a systematic approach to tackle complex projects;
  • Apply tools in a project context;
  • Work with variety of stakeholders;
  • Understand how to tackle `wicked' problems;
  • Be able to deliver a succinct presentation to communicate key facts.
Assessment
  • 10% Presentation
  • 20% Peer Feedback
  • 70% Report

Sport Media and Marketing

This module will include: the main themes that underpin media and marketing, the evolution of media and marketing in a sport context, the practices and techniques for effective sport media and marketing, the types of media and marketing, and consumer and fan engagement.

The aims of this module are to be introduced to key concepts in sport media and marketing and to develop understanding of the nature of sport media and marketing.

Learning Outcomes

On completion of this module students should be able to:

  • Assess the major theories, principles, and concepts surrounding sport media and marketing;
  • Apply techniques and practices involved in conceptualising and developing a marketing plan;
  • Gather, analyse, and present sport media and marketing ideas and concepts;
  • Apply sport media and marketing principles that can be utilised in different sport environments;
  • Demonstrate initiative and personal responsibility;
  • Continue to learn independently and to develop professionally.
Assessment
  • 40% Sponsorship Pitch
  • 60% Marketing Plan