Innovative product design for urban cycling

A group of students were given the opportunity to work across a range of innovative urban cycling projects. This included identifying new markets for the company's expansion and establishing a creative marketing campaign for Blaze's US launch.

This year's group of students were exceptional in every way - a diverse group who showed a huge level of interest in the company and the current challenges we face. The project duration may only have been relatively short, but so much was achieved in that space of time.

Rachel Thompson, Head of Community, Blaze

About Blaze

Blaze is a relatively young, innovative business that creates products for urban cyclists with technology and design at the core. Their first product was the Laserlight, and they have since expanded into a range of problem-solving consumer lights, dynamos, bikeshare lights, fleet management technology and data. Their aim is to enable urban cycling by making it smarter, safer and more enjoyable for everyone.

Site visit 

Students had the opportunity to learn more about the company by visitng Blaze HQ situated in Bethnal Green, East London. This was a fantastic experience for students to learn about how Blaze develop their new cycling products, inlcuding the design and engineering process. Speaking to employees at Blaze gave students an insight into the exiciting, fast-moving culture of the company. 

The site visit was an enjoyable opportunity for students to learn more about the company. They met with all of the employees and lots of questions were answered.

Varuna De Silva, Lecturer at Loughborough University London

What is Blaze up to now?

Blaze are continuing their mission to revolutionise urban cycling by gearing up to launch their new product at Eurobike, one of the largest industry bike shows.
They have recently developled the new Laserlamp, which combines features from the original Laserlight Technology into a new innovative dynamo-powered front light. So watch this space!