This programme will provide you with concepts and skills for undertaking ethnographic research for completion of design projects.
These skills can be applied and developed in both the interdisciplinary and international design projects that provide the core of the programme.
This programme expands the question does culture inform design or does design inform culture? Through a series of processes and projects students will build a portfolio of work informed by the study of culture through the Media and Creative Industries. This programme supports students to explore the dynamic, contingent relationships between design and its many cultural contexts.
An honours degree [2:2 or above] or equivalent ovserseas qualification in Design, Innovation, Business, Media, Technology or related subjects. Applicants from non-Design backgrounds require 55% and above in their final year.Overseas qualification equivalencies
English Language requirements
All applicants for admission to Loughborough University must have a qualification in English Language before they can be admitted to any course or programme, whether their first language is English or not.
English Language requirements: IELTS 6.5 overall, with a minimum of 6.0 in each subtest (Reading, Listening, Writing and Speaking) or equivalent.More on the Loughborough University website
Fees and funding
Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. The standard tuition fees for this course for 2019/20 are:
- £10,550 (UK/EU)
- £24,750 (International)
University fees and charges can be paid in advance and there are several methods of payment, including online payments and payment by instalment. Special arrangements are made for payments by part-time students.View scholarships for 2019 entry
- To enhance design skills and knowledge through theoretical and practical application individually and in multi-disciplinary and interdisciplinary teams
- Develop collaborative behaviour through active learning and team work, analysing and evaluating problems and responding to challenges in real time
- To enable graduates to develop their critical thinking and insight to improve their effectiveness as designers
- To enable graduates to develop their analytical and research skills through undertaking a substantial design innovation and evaluation project that draws on the influences of culture in design
- To critically analyse how design feeds culture and culture feeds design
This programme covers a wide range of topics; to give you a taster we have expanded on some of the core modules affiliated with this programme and the specific assessment methods associated with each module.
To complete the MA Design and Culture students must complete 8 x 15 credit modules (4 in the first semester and 4 in the second semester). All modules are compulsory. All students must complete a Dissertation worth 60 credits.
- Work effectively in diverse and interdisciplinary teams;
- Undertake and contribute towards a project-based development process;
- Apply critical enquiry, reflection, and creative methods to identify, frame, and resolve issues and problems at hand;
- Identify user and stakeholder needs and value creation opportunities, whilst collecting and applying evidence-based information and knowledge to develop appropriate insights, practices and solutions;
- Identify, structure, reflect on key issues and propose solutions to problems in creative ways;
- Enhance your appreciation for diversity and divergent individual and disciplinary perspectives;
- Be able to provide structured, reflective and critical feedback to peers and other stakeholders;
- Plan and execute a project plan including scope, resources and timing;
- Effectively communicate ideas, methods and results to a diverse range of stakeholders;
- Use multiple, state-of-the-art date media and technologies to communicate with collaborators;
- Make informed, critical and reflective decisions in time-limited situations.
- 20% Group project proposal
- 20% Individual reflection
- 30% Final Project Report
- 30% Project deliverables to the client
Identity, Culture and Communication
- Understand the complex interplay between identity and culture and demonstrate these concepts through application to a relevant design context
- Analyse communication events, written texts and visual images to explore how culture and power relations work to produce particular meanings and communicate this in an appropriate language and report structure
- Discuss the concepts of identity and culture outlined in the course
- Apply outlined key concepts when undertaking the analysis of communication strategies observed within the student project teams.
- Develop and communicate ideas in a coherent sequence
- Use appropriate language and report structure
- Reference and attribute correctly
- Provide critical peer feedback
- Work in cross-cultural teams
- Use concepts from the module to inform their professional practice
100% Coursework consisting of:
- 50% Individual Assessment
- 50% Individual Report
Media and Creative Industries: Critical Perspectives
- Understand how and why the media and creative industries have been defined;
- Understand the importance of industrial structure in media and creative industries;
- Understand the implications of innovation and technological change for media and creative industries;
- Understand changing business models in media and creative industries;
- Understand the importance of copyright and how this is affected by technological change;
- Understand why media and creative industries cluster in particular spaces and cities;
- Understand the globalisation of media and creative industries;
- Understand media and cultural policy;
- Identify, debate and evaluate relevant critical perspectives on media and creative industries;
- Systematically assess the implicit theoretical assumptions of contrasting perspectives;
- Use critical perspectives to analyse emerging trends in media and creative industries;
- Communicate effectively in speech and writing, with academic and non-academic audiences;
- Engage in critical reasoning, debate and argumentation;
- Assess the empirical validity of competing perspectives;
- Manage time and resources effectively;
- Synthesise different sources of data and identify key arguments and issues at stake in particular fields of practice ;
- Understand the behaviour of firms in media and creative industries;
- Understand emerging trends in media and creative industries;
- Apply skills in written and verbal communication that are relevant to this field;
- Be able to plan, organise and manage coursework assignments, demonstrating independence, initiative and originality.
- 100% Coursework
Media and Creative Industries: Context and Practices
The module includes lectures on topics such as: the creative industries, the history of media technologies, media and intellectual property law; media policy; media organisational structures; and the development, creation, production, distribution and exploitation of media content.
The aim of this module is to present and debate the structure, features and professional practices of the UK and global media landscapes. The module aims to explore a range of different media and creative industries from both professional and academic perspectives.
On successful completion of this module students should be able to demonstrate knowledge and ability of:
- Identify the key characteristics and trends of various media sectors;
- Analyse the main elements in the value chain of various media sectors;
- Identify the key historical moments in the development of mass and online media;
- The nature and context of working in these sectors.
- Ability to synthesise acquired information in essays/'industry briefs' which address key challenges for the media and creative industries
- Make use of feedback on the substance and presentation of these briefs-
- Write concise `industry briefs'.
- Engage in conversation with media professionals;
- Meet weekly deadlines;
- Write according to strict deadlines;
- Produce short, well written texts that are informative to others.
- Be able to engage in dialogue with media and creative industry professionals
- Be able to respond creatively to contemporary challenges facing the sector
100% Coursework consisting of:
- 10% Mini reports
- 90% Report
Reflection and Action
- Develop a comprehensive understanding of techniques applicable to their own research and advanced scholarship and display evidence of understanding the requirements of focusing research ideas
- Understand what is a reflective practice and its role in design research
- Develop a feasible research direction
- Plan and pilot a research method suitable to the individuals dissertation
- understand the participatory and action research methodologies
- reflect, identify and agree a dissertation direction
- engage in a sustained piece of individual, academic research on a chosen research method
- articulate, carry out and reflect a feasible pilot project
- manage their time and resources effectively
- use initiative and take responsibility
- develop skills in pilot study planning
- display evidence of independent research skills
- 10% Research Method Pilot poster
- 30% Presentation
- 60% Research Method Pilot Study Report
Meaning Making in Design
- Demonstrate your understanding of how designers' practices are interwoven with elements of production and consumption of culture.
- Cultural processes which form the culture of circuit
- Display the interplay of elements within the culture of circuit in construction of meaning
- Identify relation between design and culture
- Explain the key concepts of `culture, cultural formation and production in relation design
- Analyse complex cultural issues and evaluate design processes and products
- Collect data and analyse these using the key concepts discussed in the module
- Provide peer feedback
- Respond to peer feedback
- Develop understanding of culture as non-essential
- Understand interplay of elements in construction of meaning
- Case study (80%)
- Peer feedback (20%)
Design Innovation Project
The Design Innovation Project is designed so that students develop and gain experience in using key skills that will enable them to work successfully with various organisational project team members in the face to face and distributed product development process. The module will prepare the students to develop as culturally competent project leaders.
The aim of this module is to provide students with skills for working in design innovation work teams.
On completion of this module students should be able to:
- Develop strategies to plan and execute a project across distributed collaborative teams.
- Understand the impact of distributed project teams on project management
- Develop and gain experience in using distance communication
- Explore cultural issues and concepts with exchanges and project evaluation
- Develop skills in generating and ev aluation of project briefs
- Demonstrate increased awareness of cultural issues and concepts
- Develop strategies to make a contribution diverse project teams
- Use distance communication tools
- Provide critical feedback to peers
- Articulate a project brief and project review criteria
- Use digital communication tools
- Develop teamwork skills
- Develop the means to implement and communicate the strategy to a 'client'
- Communicate effectively, with colleagues and a wider audience, in a variety of media
- Solve problems in creative and innovative ways
- 30% Design Process Diary
- 30% Reflective Article
- 40% Project Deliverables
Researching Media Industries
- Approaches to media and creative industries research;
- Standardised questionnaire design;
- Methods of sampling
- Document-based research;
- Conducting qualitative interviews;
- Analysing quantitative data using SPSS;
- Analysing qualitative data through thematic analysis;
- Developing multi method research strategies.
- The aim of this module is to become familiar with a range of methodologies for the analysis of structure, operation and output of media and cultural industries.
- Analyse a range of methods applicable to the study of media and creative industries, cultural texts and reception;
- Situate particular social, textual and industry research methods in relation to other research practices;
- Show through explanation and/or discussion the tensions that divide particular research methods and the benefits that can be derived from their combination;
- Evaluate qualitative and quantitative data to appraise their wider analytical value and significance;
- Link empirical findings to wider theoretical debates concerning creative industries, media production and reception;
- Understand how to collect primary data;
- Understand how to analyse data;
- Know how to find and evaluate scholarly sources;
- Be able to communicate effectively in speech and writing;
- Synthesise scholarly and primary sources for use in argument;
- Understand the relevance of research to media and creative industries;
- Be able to conduct primary research relevant to media and creative industries;
- Skills in written and verbal communication that are relevant to this field (e.g. report writing);
- Be able to plan, organise and manage a self-directed piece of research, demonstrating independence, initiative and originality.
- 100% Coursework
- A desk based research project that could be set by an organisation or could be a subject of the student's choice
- A project that involves collection of primary data from within an organisation or based on lab and/or field experiments
- An Internship within an organisation during which time students will complete a project as part of their role in agreement with the organisation (subject to a suitable placement position being obtained)
- By undertaking a dissertation at master's level, you will achieve a high level of understanding in your chosen subject area and will produce a written thesis or project report which will discuss your research in more detail.
- The importance of project planning;
- The importance of a clear hypothesis or research question;
- The ethical implications of research;
- The relevant empirical data and methodologies for data collection or knowledge assimilation for the subject area;
- Methods of data analysis and their suitability for the intended data;
- The areas of expertise or publications of the major individuals or organisations in the subject or business area;
- The previous research or current knowledge in the specific subject or business area;
- Theoretical perspectives relevant to your chosen topic;
- The most effective methods of presentation for data or knowledge;
- Developing a clear, coherent and original research question, hypothesis or business problem in a suitable subject area;
- Synthesising relevant sources (e.g. research literature, primary data) to construct a coherent argument in response to your research question, hypothesis or business problem;
- Analysing primary or secondary data collected by an appropriate method;
- Critically evaluating data collected in context with previously published knowledge or information;
- Engaging in critical debate and argumentation in written work;
- Applying principles of good scholarly practice to your written work;
- Performing appropriate literature searching/business information searching using library databases or other reputable sources;
- Planning a research project and producing a realistic gantt chart demonstrating your intended timelines;
- Synthesising information from appropriate sources;
- Demonstrating rational use of research method tools;
- Selecting and using appropriate investigative and research skills;
- Demonstrating effective project planning skills;
- Finding and evaluating scholarly sources;
- Engaging in critical reasoning, debate and argumentation;
- Demonstrating effective report writing skills;
- Recognising and using resources effectively;
- Successfully managing a project from idea to completion;
- Demonstrating commercial awareness or the impact of knowledge transfer in a business or research environment.
- 20% Literature review
- 20% Research proposal
- 60% Dissertation report/essay
Future career prospects
This programme will provide you with the right skills and knowledge to enhance your career prospects in user-centred design. You will be a qualified professional versed with many new and developed design skills, and will be experienced in interdisciplinary teamwork.
Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programme.
Your personal development
The careers and employability support on offer at Loughborough University London has been carefully designed to give you the best possible chance of securing your dream role.
Loughborough University London is the first of its kind to develop a suite of careers-focused activities and support that is positioned as the underpinning of every student’s programme. Opportunities include employability assessments, group projects set by a real businesses and organisations, company site visits and organisation-based dissertation opportunities.
Modules are assessed by a combination of essays, group exercises, presentations and time constrained assignments. Subject to your choices, there may also be exams.
Students will be asked to produce project briefs, concept drawings, user scenarios, storyboards, project blogs and multimedia documentation.
Take a look at our modules to see what assessments you can expect to undertake.