Training and development

One of the aims of the Student Ambassador scheme is to develop students’ employability skills and enhancing their personal development.

Your role as a Student Ambassador can be used as part of your submission for the Postgraduate Employability and Achievement Award, and will enable you to develop a wide variety of new skills and experience.

People skillsGeneral employment skillsSelf-reliance / positive attitude
Interpersonal skills Time management Professional attitude
Verbal communication Presentation skills Reliable and committed
Versatile team worker Customer awareness / service Resilient and adaptable
Motivational / inspirational Problem solving / creativity Self-motivation
Leadership skills (delegation, decision-making, negotiation) Organisation and planning Reflective and articulate
Engaging young people Active participant Innovative and enterprising
    Caring, ethical and possess integrity  

Compulsory training courses

Newly selected Student Ambassadors will need to attend a compulsory training day.

This training will help you to:

  • Find out what is expected of you in Ambassador work, including terms and conditions
  • Find out the most up to date University marketing messages
  • Share ideas on what works when engaging with young people
  • Get useful tips on practical issues such as what to do in an emergency, and staying safe around children (safeguarding)
  • Consider your development needs for presentation skills
  • Learn how to use the online webchat system
  • Gain knowledge on how to give a tour around the university building and key facts to share whilst on tours
Student Ambassador Code of Conduct 2017

Social media guidelines

As a Student Ambassador, we encourage you to share your experiences and promote the University to your networks. We have developed a series of guidelines to advise how Student Ambassadors and other employees of the University should share their experiences on social media.

Social media guidelines

Social media is beneficial to the university in many ways, including raising awareness of the University and communicating with our different audiences.

The University encourages the use of social media to support its mission, values, and goals. Ambassadors should bear in mind that the use of social media in both a personal and official capacity is subject to existing University policies and guidance. The guidance below applies to the use of social media in work, during your studies and in personal time:

Ambassadors should not publish personal or confidential information about students, University staff, alumni, or stakeholders, and be mindful of the University’s Data Protection Policy.

Ambassadors should use discretion and show respect for colleagues, students and the University’s stakeholders when using social media, taking note of the Harassment and Bullying policy.

Confidential or commercially sensitive information about the University should not be shared through the use of social media. Ambassadors should avoid discussing or speculating on internal policies or matters.

Ambassadors should ensure that copyright is respected when posting to social media.

When publishing photographs on social media, care should be taken to ensure that whenever possible, individuals featured in those photographs give their consent to publication.

Information shared on social media should be appropriate for the audience and channel. If Ambassadors are using personal accounts to share information about the University, it should be seen as in personal capacity, and this should be clearly stated, as personal accounts are not official University channels.

If Ambassadors state their association to the University on personal channels, any views published should be flagged as personal, rather than those of the University.

If Ambassadors are contacted by journalists via social media, responses should be discussed with line managers and consideration given to getting in touch with Public Relations.

Ambassadors should make sure that information such as login details for social media channels are held securely and not shared with individuals that are not authorised to do so.

The University does not monitor personal sites but will work with colleagues across the University (including Student Services, IT Services and Public Relations) to address issues that are in conflict with the University’s Policies and procedures.

The above guidelines do not infringe upon the principles of academic freedom as set out in Ordinance I, Policy and Procedure on the Determination of the Application of Academic Freedom.

Publishing posts on social media

Think twice before posting. If you wouldn’t put in in an official email or a press release, don’t publish it online. Get a second opinion if you are in doubt.

Check accuracy. Check facts, dates, grammar and spelling before publishing. Get these checked by a second pair of eyes if possible.

Use a good standard of English at all times. Write for a wide audience. Don’t use ‘text’ speak to shorten words e.g. pls or thx.

Use appropriate voice and tone. Your voice and tone needs to communicate to your audience. Although social media is generally a more informal environment, remember that you are representing the University so should retain a professional and friendly approach. This guide from Mailchimpopens in a new window is a useful resource on voice and tone.

Be transparent about who you are. If you are posting in an official role or about the University in a personal capacity make your Loughborough University affiliation known.

If you make a mistake, be honest about it. Acknowledge the mistake, correct it as quickly as you can and react interactively and politely to any responses received as a result of the error.

Deal with critical comments appropriately. Responding to comments that are critical of individuals, Schools and Departments or the University in general should be carefully considered.

Know your audience. It's important to stay relevant and on-topic. Stick with the key messages and content taught in your training

Follow copyright, fair use and intellectual property rights. Be aware that in some cases content published to a social media network becomes the property of the platform owner.

Be aware of the terms and conditions of social media sites. Certain behaviours could see your channel closed down if you invalidate the terms of that site. You may also be ceding ownership of any material you post to that site.

For more information and advice about your responsibility as a student ambassador online and on social media, please contact the University's Web and Digital team: