Anna Meshcheryakova

Country / region
Graduated from
South Westphalia University of Applied Sciences
Dean's Award for Enterprise

Anna is an Entrepreneurial Design Management MSc student on the Dean's Award for Enterprise Scholarship.

Anna chose Loughborough University London due to London being the most exciting city for innovation and start-ups. 

Why did you choose to study at Loughborough University London?

After finishing an undergraduate programme that was focused on interdisciplinary innovation, I struggled with finding an institution that would challenge me do dive deeper into these interests. I was impressed with Loughborough University London having not only several programmes and institutes but a whole campus dedicated to innovation and transcending traditional borders between disciplines. That, combined with the location in Europe´s most exciting city for innovation and start-ups, made Loughborough University London an obvious choice for me.

What attracted you to the programme?

During an internship I learnt about the various ways in which entrepreneurship can drive innovation. I was eager to explore this topic further, while connecting it to my previous studies in design management. Hence, my chosen programme - Entrepreneurial Design Management was a perfect fit.

List at least one thing you wish you knew about Loughborough University London before arriving on campus.

I was pleasantly surprised by how holistic the approach to topics discussed in class would be: I feel encouraged to analyse problems not just with a focus on business, but to think about them in a larger context of society, culture, politics and environment. There is a big interest at the University in topics such as sustainability, social innovation and social entrepreneurship, giving us an opportunity to explore a wide range of relevant issues. 

List three ways that studying a master's degree is helping you to reach your future career goals.

I am very interested in entrepreneurship and would like to either work in an accelerator or corporate entrepreneurship programme or start a business of my own. I believe that my degree is helping me to build the right qualification to be able to do this. I also think that the innovative programme and the great academic environment I find myself in helps to develop my interests into solid skills and knowledge. Last but not least, the programme helps me with building a profile that will catch the attention of recruiters. 

Do you have any advice for students moving to London?

My advice is to:

  1. Stay calm: Do not expect things to go smoothly right from the start. Especially if you are new to the UK, you will need some time to figure everything out, e.g. how to take the bus or how to use the washing machine in your accommodation. You might get frustrated and stressed – don’t worry, that’s okay. Just take your time and be easy on yourself. You will be just fine after a few weeks.
  2. Say yes to everything: Whenever you hear of or get invited to an event or a party or a workshop, say yes and go! Even if you are not sure if you feel like it and even if you know nobody else going, especially in the beginning – say yes. This is great way to get out of your comfort zone, make friends and have some unique experiences. Keep an eye out for student’s union activities during induction week – you might meet your new best friends there! Try to participate in as many activities as possible to make the most of your time in London.

Do you take part in any extra-curricular activities on campus, on Queen Elizabeth Olympic Park or in the local area?

There so many activities on campus every week and I do my best to attend as many as I can. This includes career, networking and enterprise events.  Additionally, I was elected Course Representative for my programme by my fellow students and thus participate in a number of activities as part of my role.

Tell us about the support available at Loughborough University London?

There is a range of support available at the London campus including: Academic English for your writing, the Careers Network for advice and workshops for your career, and the Enterprise Network for students interested in starting their own business. There is also support for Disability, Wellbeing and Mental Health on campus, covering everything else you might need help with during your studies.