Chia-Ping Liang

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Chia-Ping Liang studied MA Media and Creative Industries at Loughborough University London.

Chia-Ping now works as a Performance Account Executive at Wavemaker.

Why should someone choose Loughborough University London and your programme in particular?

I was looking for a programme where I could not only gain knowledge in media but also gain practical experience. Loughborough's programme had my attention because of the curriculum, which to me seemed to give students a comprehensive understanding of the media landscape. I also liked that the university attracts many international students and is merely focussed on postgraduate students.

How has Loughborough University London inspired you and helped you to progress in your career?

Both the theoretical and practical aspects of the course have helped me to develop my career. During my time at Loughborough, the university organised several professional media events which gave me a chance to network and learn more about the industry. This has encouraged me to keep learning and pursue a career in digital marketing. The university has also helped me a great deal in building my CV through extracurricular activities.

Toggle: Tell us about your most memorable experience on your course

One of my memorable experiences is the collaborative project. We had the opportunity to work with a small London-based designer. I think it is a module where you can really develop your team working skills, communication skills, and project management skills.

Tell us about your career journey so far and the company/organisation you are currently working for.

My first job in the media industry was in an international advertising agency, I was a trainee at the time. Six months later, I progressed into my current role at Wavemaker where I have been working September 2019.