Sport Business

PhD opportunities


The Institute for Sport Business has an interdisciplinary research-led team, incorporating internationally recognised researchers interested in the business of sport.

London is rapidly becoming the world’s leading hub for sport business. Loughborough University London is surrounded by key influencers and innovators in the field of sport, useful for research. This includes BT Sport, the Olympic Legacy Corporation, numerous sport tech companies (including Football Manager) and West Ham United Football Club.

Who should apply?

If you have a passion for innovation and leadership in the business of sport, a PhD with the Institute for Sport Business could be for you. The institute especially welcomes interest into gender, entrepreneurship, corporate and social responsibility, and technological applications to sport businesses, organisations and teams.

Research areas

Research by the Institute for Sport Business focuses on money, morality and meaning, and the implications of these factors on sport business. As such, the Institute for Sport Business maintains an interest in the following research topics:

Sport consumer engagement

  • Fan and consumer experiences
  • Sport product and service evaluation
  • Athlete and player support and welfare

Sport enterprise performance

  • Leadership and organisational systems
  • Innovation and culture
  • Technologies, data, analytics and futures

Sport social innovation

  • Sport development and peace
  • Social impact, capital and legacy
  • Sport and (C)SR

How to apply

Apply now All MPhil and PhD applications must be made online.

Applications for research should indicate the institute within which you would like to study and preferably the member(s) of staff whose research area is of most interest to you. If you’d like to make an application, we strongly recommend contacting your preferred supervisor in advance to discuss your research proposal in more detail.

To see a full list of academic staff within the Institute for Sport Business, please visit the Institute for Sport Business staff page. Please use our online application portal to submit your research proposal, and clearly outline the question you intend to address. You should also include an overview of your subject area and proposed research methods.

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PhD facilities and support

As a PhD student with us, you will have 24-hour access to our dedicated research hub, stunning library and fully-equipped kitchen facilities.

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PhD fees and funding

Studying for a PhD is a significant but incredibly rewarding investment for your career and for your future. Visit our fees and funding pages to find out whether you are eligible for financial support towards your studies.

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