Sport Business

Current research

The Institute for Sport Business incorporates an interdisciplinary team of researchers with a shared interest in the growth and impact of the sport business industry.

Research by the Institute for Sport Business focuses on money, morality and meaning, and the implications of these factors on sport business. As such, the Institute maintains an interest in the following research topics:

Sport Consumer Engagement 

  • Fan and consumer experiences 
  • Sport product and service evaluation 
  • Athlete and player support and welfare 

Sport Enterprise Performance 

  • Leadership and organisational systems
  • Innovation and culture
  • Technologies, data, analytics and futures

Sport Social Innovation 

  • Sport development and peace
  • Social impact, capital and legacy
  • Sport and (C)SR