Globalisation strategies of the NFL and NBA
Steve Swanson, Programme Director for Sport Leadership at Loughborough University London, discusses Tottenham’s new American Football agreement and London’s role in the international expansion plans of two globally focused professional sports leagues
Trends in fitness
Dr Ksenija Kuzmina and Dr Holly Collison have worked with Sport England and the Loughborough University community to identify areas where the sport industry could encourage women to be more physically active and engaged in sport.
Is Google's Tech Tattoo the Future of Communication for Elite Athletes?
Ben Corbett, Programme Director for Sport Business Innovation, discusses whether Google's Tech Tattoo is the future of communication for elite athletes.
Working in Professional Sports
Being a fan of a sports team can boost the commitment of employees working in the professional sport industry, and significantly influence their attitude at work.
The Future of Referee Fitness
Sport Business Lecturer Steve Swanson discusses FIBA’s new physical training program for the world’s top basketball referees.
The Curious Case of Basketball in the UK
Have you ever wondered why basketball, the world's second biggest sport, has so few fans in the UK? Steve Swanson discusses the popularity of basketball in the UK.
Bringing sporting mindsets into the workplace
Steve Swanson investigates sport management within the context of organisational behaviour, providing insight on the mindsets of individuals working in a sport setting.
Regulating Athlete Behaviour: Promoting Integrity in Sport
James Skinner discusses athlete misconduct and the 'unsatisfactory' way it is often handled by sport administrators.
PhD student case studies
Jacky Mueller, PhD researcher
Jacqueline Mueller, from Germany, is studying for her PhD under our Institute for Sport Business. She has recently graduated from Loughborough University London with an MSc in Sport Business Innovation. Prior to her studies at London, Jacqueline graduated with a BSc in Sport and Event Management from Business Information and Technology School (BiTS), Germany.
Laura Bradshaw, PhD researcher
Laura, from the UK, is a PhD student at Loughborough University London studying under the Institute for Sport Business. Prior to her studies at London, she graduated from Coventry University with an MBA in International Sports Management and Glyndwr University with a BSc in Sports Science.
Sophie Peng, PhD researcher
Sophie, from China, is a PhD student at Loughborough University London studying under the Institute for Sport Business. Prior to her Master's and PhD studies in London, studied Sport English at Bachelor level and Sport Management for her Master's.
Shuyang Liu, PhD researcher
Shuyang, from China, is a PhD student at Loughborough University London studying under the Institute for Sport Business. Prior to her Master's and PhD studies in London, Ruth graduated from the University of Birmingham.
Daniel Read, PhD Researcher
Daniel, from the UK, is a PhD student at Loughborough University London studying under the Institute for Sport Business. Prior to his studies at Loughborough, Daniel graduated from the University of Leeds with a BSc Sport Science and Physiology, followed by a Master's by Research degree from York St John University.