Understanding the ‘other’ with heart [+ mind]: The role of empathy in design research

LDN1.04, Loughborough University London

A student working

As part of the MA/MSc Design Innovation programme, Professor aladin aladin will discuss the role of empathy in design research, and will explore how to incorporate the heart and mind in the research process.

Operating with empathy is often considered an obvious feature of successful and effective design projects of today. However, ‘being human’ is too often expressed at the rhetorical level and too little instituted or actionable at a primary, root-and-branch level. 

In this lecture, Professor aladin aladin will discuss the implications and challenges of applying ‘heart and mind’ to the professional domain, and will outline the need for researchers to create bridgeheads of practice in this territory. This notion is a common theme which is found through much of Professor aladin aladin's own research, and is a key feature of the MA/MSc Design Innovation programme at Loughborough University London. 

About Professor aladin aladin

Emeritus Professor aladin aladin conbines conflicting agendas and disparate worlds in order to unlock potential and cultivate learning through cross-fertilisation.  He achieves this by working practically, physically, emotionally, intellectually and conceptually – more often at the same time. Internationally-active as a strategy consultant, he is also an anti disciplinary academic of wide-ranging interests and an outsider artist. As well as supporting Loughborough University London, Professor aladin aladin is also associated with the London School of Economics, Cranfield, Copenhagen Business School, the Royal College of Art and others.
Organisations and institutions that Professor aladin aladin has advised include:
  • EDF Energy
  • Schlumberger
  • Transport Systems Catapult
  • DeltaRail
  • Adidas
  • Cadbury-Schweppes
  • City Hall, London

Professor aladin aladin has also counselled former London Mayor, Ken Livingstone and former Prime Minister, David Cameron on a range of civic initiatives in the UK. Abroad, he has advised complex regeneration and community development projects in isolated and remote contexts including Fogo Island Arts Corporation, NKD Dale and Peuple et Culture/La Paillade/Montpellier.
His work with cultural organisations includes advisory roles with Black Mime Theatre Company, Entelechy Arts, Cardboard Citizens, Art of Regeneration, Whitechapel Art Gallery and The Garden City Festival of Magic in Bangalore.
He has also advised The Bureau of Investigative Journalism and Wikipedia Co-Founder, Larry Sanger. As an artist operating outside conventions, his work has received platforms at the ICA, the LIFT Festival, British Festival of Visual Theatre, Hayward Gallery, Tate Modern, London 2012 Festival and Cultural Olympiad, Manifesta 8, the Victoria and Albert Museum, the British Museum, the Ridehuset Aarhus, Living Art Museum Reykjavik, Volkerkunde Museum Hamburg.

Book your place

The lecture will be delivered to all students studying MA/MSc Design Innovation, however students and staff from across the campus are welcome to attend. The lecture will be of particular interest to students preparing for the dissertation module. For more information and to book a place, please email Dr Ksenija Kuzmina. Please note: there are a limited number of places available, so please book early to avoid disappointment. Current MA/MSc Design Innovation students do not need to reserve a place.
Email Dr Ksenija Kuzmina

Professor aladin aladin's blog post

In advance of the lecture and workshops, Professor aladin has provided the following blog post as an introduction to the discussions.

Find out more