Multinational companies and the formation of global norms: the role of "globalizing actors"

LDN.0.01, Loughborough University London


Director for the Institute for International Management, Professor Tony Edwards, will be delivering his inaugural lecture on Wednesday 3 April at 5pm.

The formation of global norms that shape the nature of work is a crucial element to how multinational companies (MNCs) achieve a degree of consistency across their operations in different countries. The process of global norm formation involves a range of steps, including creating or identifying the idea that is intended to become a norm, disseminating it and getting buy in from a wider group, implementing it in a range of operating units and divisions, and monitoring its evaluation in practice. Each of these steps is likely to be challenging and subject to disputes and conflict.

In this lecture, Professor Edwards will seek to establish the range of types of people who are active in the process of global norm formation, a diverse group who he refers to as ‘globalizing actors’. He will assess what they do in their day-to-day work, what resources they use to exert influence on the process of global norm formation and how widespread the influence of their activities is.

Book your place