Disciples of Disruption, Changing Behaviour with Animation

LDN 1.04, Loughborough University London

A student sitting in a lecture theatre

Join us for a practical workshop with award winning animator, broadcaster and changemaker to look at how animation can change the world.

Marketing can be a powerful tool in changing the behaviour of consumers. But what happens when we use these tools and tropes to affect social change - can they have a more powerful effect? Social movements such as #MeToo have shown how communicating a social change message can become an unstoppable movement to building a better, fairer world. So what are these tools influencers use? How can we learn from them and how can we utilise them to create change?

Firdaus Kharas

Firdaus Kharas, MA, DHum (hc), LLD (hc) is a world-renowned creator of animation, documentaries, television series and videos. He is a global leader in using animation for social change. His current work focuses on creating innovative solutions for some of the world's toughest issues by affecting societal and individual behavioral change through mass communications spanning across many cultures and countries to better the human condition.

Mr. Kharas has created, directed and versioned 4,010 animated behavior change shorts in 39 series covering a wide range of topics on human rights, diseases prevention, health, refugees and violence reduction. The animations have been used in 198 countries, adapted into 338 language versions, reaching more than a billion people in their own language. His Vimeo channel contains 3,685 animated shorts for viewing and free downloads.

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