Institute for Sport Business

Loughborough University has made an outstanding contribution to the world of sport for over sixty years. The university combines exceptional athletes, unrivalled facilities and top coaching with research expertise and active partnerships with major sports leaders and organisations.

The Institute for Sport Business incorporates an internationally-recognised faculty of academics with research and teaching expertise in the business of sport. The Institute seeks to deliver world-leading research with a real world impact in an era of significant social, economic and technological change. 

1st in the world for sports related subjects

Loughborough University has been named the world's premier university for sports related subjects, according to the QS World University Rankings by Subject (2017 and 2018).

Find out more

Having trouble viewing this video? You can also watch the video on Youku

I moved to London in September 2017 to pursue the Sport Business and Leadership MSc and I must say it was one of the best decisions of my life!

Arnav, Loughborough University London graduate 

The Queen Elizabeth Olympic Park is the perfect location for the UK’s top University for Sport to establish a second campus. Loughborough University London sits amongst some of the world’s most iconic sporting venues, which continue to host highly prestigious global sports events, such as the Rugby World Cup, UCI Track Cycling World Championships and the LEN European Aquatics Championships, MLB Baseball, Premier League Football, Netball World Cup, Hockey World Cup and the World Diving Championships.

Find out more

Chelsea FC partnership

The Institute for Sport Business has joined forces with Premier League champions, Chelsea Football Club!

Find out more

Our research

Research by the Institute for Sport Business focuses on money, morality and meaning, and the implications of these factors on sport business. As such, the Institute maintains an interest in Sport Consumer Engagement; Sport Enterprise Performance; and Sport Social Innovation.

Find out more

Master's degrees

Our Sport Business master's degrees incorporate teaching from a broad range of experts in the sport business industry, to empower you with the knowledge and abilities needed to operate across the commercial, not-for-profit and public sport business sectors.

MPhil and PhD degrees

If you decide to undertake an MPhil or PhD degree with the University of the Year for Sport (Times and Sunday Times Good University Guide 2017), you will become part of a talented research community and will have the opportunity to engage in global research projects with a focus on sport business development, discovery and impact.

The Institute for Sport Business is particularly interested in candidates with a research interest in sport consumer engagement, sport enterprise performance and sport social innovation.

Find out more

Supporting the development of innovation in sport

The Institute for Sport Business is proud to partner with the HYPE Foundation and delivers a global Sport Technology Acceleration program for Start-Ups that focuses on the development of innovation in sport.

Find out more

We're helping train future sport professionals

We're involved in the UK Sports Analytics Training Camp taking place on 30-31 January 2019. The training camp provides an intensive programme of workshops and technical training for future UK Sports Performance, Digital Marketing, Sports Business and Sports Technology professionals.

Find out more