Programme information

This programme is designed to equip students to think analytically, plan strategically, and act creatively to develop innovation processes in the creative industries. Through academic and action-based learning, you will gain insight into the diverse environments in which creative industries exist, and apply theory to assess and investigate the complex factors affecting the innovation process. Future-orientated, user-focused design and strategy tools will help students develop viable innovative and entrepreneurial solutions to social problems. Research, communication, leadership and team-working skills will be developed through project-based learning, which will enhance effectiveness in the contemporary business environment.

Entry requirements

An honours degree (2:2 or above) or equivalent overseas qualification. 

Overseas qualification equivalencies

English Language requirements

All applicants for admission to Loughborough University must have a qualification in English Language before they can be admitted to any course or programme, whether their first language is English or not.

More on the Loughborough University website

Fees and funding

Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. The tuition fees for 2019/20 entry are:

  • £14,100 (UK/EU)
  • £25,500 (International)

University fees and charges can be paid in advance and there are several methods of payment, including online payments and payment by instalment. Special arrangements are made for payments by part-time students.


View scholarships for 2019 entry

Programme aims

  • Develop students' critical thinking in order to evaluate the factors affecting the success of the innovation process and its application in creative organisations
  • Use academic and action based learning to develop insight into the complexity of the innovation process, analysing and evaluating problems and responding to challenges in real time
  • To develop students' understanding of the innovation and design processes within creative organisations, analysing and evaluating their use through practical and theoretical projects
  • To provide students with the skills of advanced networking and team working in order to compete in a rapidly changing business environment

Programme modules

In this programme, you will have the opportunity to undertake core and select from optional modules which focus on the following topics: innovation management; design thinking for creative enterprise; entrepreneurship; foresight and strategy for creative business; intellectual property; strategy and planning; creative business models; applied business statistics, and understanding organisational failure. You will also complete an independent research or project based-dissertation, supported by appropriate supervision.

To complete the MSc Managing Innovation in Creative Organisations, students must complete 8 x 15 credit modules. All students must complete a Dissertation worth 60 credits.

Core modules

Collaborative Project

With a multi-talented group of students, you will work on a brief from a real company looking to solve a real social or business problem.
Together with your student team, you will research and build solutions to a business problem, supported by our project tutors, clients and staff. Previous clients include Foster + Partners, Speedo, The London Legacy Development Corporation as well as many other companies, start-ups and charities.
The Collaborative Project provides a means for you to engage in critical enquiry and to be exposed to project-based teamwork in multicultural and interdisciplinary settings. By undertaking this module, you will strengthen your cooperative and collaborative working skills and competencies, whilst raising your awareness and appreciation of cultural and disciplinary diversity and differences.
The Collaborative Project aims to provide you with a hands-on experience of identifying, framing and resolving practice-oriented and real-world based challenges and problems, using creativity and appropriate tools to achieve valuable and relevant solutions. Alongside the collaborative elements of the module, you will be provided with opportunities to network with stakeholders, organisations and corporations, which will give you the experience and skills needed to connect to relevant parties and potentially develop future employment opportunities.

Learning Outcomes

On completion of this module, you will be able to:
  • Work effectively in diverse and interdisciplinary teams
  • Undertake and contribute towards a project-based development process
  • Apply critical enquiry, reflection, and creative methods to identify, frame, and resolve issues and problems at hand
  • Identify user and stakeholder needs and value creation opportunities, whilst collecting and applying evidence-based information and knowledge to develop appropriate insights, practices and solutions
  • Identify, structure, reflect on key issues and propose solutions to problems in creative ways
  • Enhance your appreciation for diversity and divergent individual and disciplinary perspectives
  • Be able to provide structured, reflective and critical feedback to peers and other stakeholders
  • Plan and execute a project plan including scope, resources and timing
  • Effectively communicate ideas, methods and results to a diverse range of stakeholders
  • Use multiple, state-of-the-art date media and technologies to communicate with collaborators
  • Make informed, critical and reflective decisions in time-limited situations.


Assessment consists of 100% coursework which is made up of:
  • Individual Reflective Essay (55%)
  • Team Project Report (40%)
  • Peer Evaluation (5%)

Innovation Management

This module will include: the innovation process and models for innovation; the importance of innovation to the economy; government support for innovation; and the importance of innovation in the contemporary business environment.
The module aims to equip you with an in depth knowledge of the innovation process, its importance to the economy and an understanding of the factors affecting its success.

Learning Outcomes

On completion of this module you should be able to:
  • Explain the complexity of the innovation process
  • Highlight the types and patterns of innovation
  • Understand the interrelationship between an organisations environment and its innovative capability
  • Relate innovation theory to the performance of organisations
  • Interpret company performance in relation to the dynamic environment in which it operates
  • Synthesise information from appropriate sources
  • Demonstrate rational use of business and risk analysis tools to analyse company performance
  • Select and use appropriate investigative and research skills
  • Demonstrate effective report writing skills
  • Demonstrate commercial awareness
  • Recognise ethical dilemmas and corporate social responsibility issues.


Assessment is made up of 1x 3,000 word report (100%).

Design Thinking for Innovation

This module will develop your creative problem-solving and critical thinking skills through the application of design approaches and tools for identifying, analysing and implementing entrepreneurship and innovation opportunities.
Topics covered include visualisation, using imagery to envision possible future conditions, journey mapping, assessing the existing experience through the customer's eyes, using customer-oriented data collection techniques, value chain analysis, assessing the current value chain that supports the customer's journey, mind mapping, generating insights from exploration activities and using those to create user orientated design criteria for innovative solutions, brainstorming, generating ideas, rapid concept development, assembling innovative elements into a coherent user-focused proposition, rapid prototyping of innovative solutions, expressing a new concept in a tangible form for exploration, consumer testing, storytelling and further refinement by creative enterprises.

Learning Outcomes

On completion of this module, student should be able to:
  • Awareness of value chains specific to the creative industries and links to the wider socio-economic environment
  • Insight into entrepreneurship and innovation needs and challenges of various kinds of creative enterprises
  • Understand the scope and process of project development in creative enterprises
  • Assessment and application of a range of design thinking tools to identify and pursue innovation opportunities for creative enterprises
  • Familiarity with user-centred thinking
  • Develop communication skills in diverse teams
  • Develop a systematic approach to tackle complex problems and projects
  • Apply creativity enhancing design thinking tools in a project context
  • Work with variety of stakeholders
  • Be able to deliver a succinct presentation to communicate key facts and solutions.


  • Presentation Slides (5%)
  • Presentation (15%)
  • Report (80%)


This module will include: entrepreneurship and the economy; the theories of entrepreneurship; recognizing and measuring entrepreneurial tendencies; and entrepreneurship in different organizational contexts.
The aims of this module are to introduce you to the field of entrepreneurship; to examine the role entrepreneurship plays in modern economies; to analyse the different types of activity contained within the definition, and the main theoretical and analytical approaches used to understand the concept; to consider entrepreneurial innovation at different stages of a business, from start-up to more mature firms; to enable you to assess their own entrepreneurial tendencies; and to enable you to test their theories in a mini research project.

Learning Outcomes

On completion of this module, students should be able to:
  • Identify the varying and pervasive roles of entrepreneurship within economies
  • Understand the different contexts in which entrepreneurs operate
  • Appreciate the approaches developed by researchers in attempting to understand the entrepreneurial process
  • Posess a firm academic and empirical understanding of the dimensions and role of entrepreneurship in different entrepreneurial settings
  • Have the ability to interpret data and contextualize commentary and analysis relating to the field
  • Implement and demonstrate argumentation and research skills
  • Demonstrate effective report writing and presentation skills
  • Demonstrate resourcefulness and initiative to choose topics of interest and carry out data interpretation.


  • Coursework (80%)
  • Research presentation (20%)

Understanding Organisational Failure

You will look at the innovation process and risk assessment methods for avoiding failure. We will also look at the risk taking traits of entrepreneurs and the attitude towards failure in society.
The aims of this module are to:
  1. Examine organisational failure, the threat of failure, and their effects at various levels of analysis and key stages in the organisational life cycle
  2. Identify the underlying logics and social, economic and political contexts that define and shape organisational success and failure
  3. Analyse the role, responsibility, and accountability of various organisational stakeholders in contributing to or preventing organisational failure

Learning Outcomes 

On completion of this module you should be able to:
  • Identify the multiple causes of failure and interconnectedness of these;
  • Identify the ways in which organisations and individuals can learn from failure;
  • Recognise the value of failure as a positive step;
  • Recognise the need for resilience in the case of failure;
  • Demonstrate rational use of business and risk analysis tools to analyse company performance;
  • Select and use appropriate investigative and research skills;
  • Demonstrate effective report writing skills;
  • Demonstrate commercial awareness;
  • Demonstrate problem solving capability


  • Peer reviewed tutorial participation (10%)
  • Case study (90%)

Designing Innovation for the Future

The aims of this module are to introduce you to the importance of foresight and forecasting, with a focus on creative organisations. Teaching will include insights related to the use of effective research methods for trends forecasting and the role of new media and technologies in creating future scenarios.

Learning outcomes

On completion of this module, you will be able to:
  • Understand the relevance of forecasting and market focus for the generation and management of innovation, particularly in creative businesses
  • Apply and critically reflect on research techniques for market analysis and future forecasting of market trends
  • Construct and critically reflect on conceptual solutions
  • Understand the roles of conceptual design concepts for the strategy formation of creative businesses
  • Apply key insights to conceptual solutions relevant for creative businesses
  • Develop and demonstrate creative presentation techniques and be able to critically reflect on their usefulness
  • Gather and analyse research material relevant to the future strategy of creative businesses
  • Develop and communicate insights gained from research in a credible and convincing manner
  • Anticipate future trends and generate market analysis to help inform business strategy for creative organisations
  • Engage in critique of the work of peers.


  • Coursework (60%)
  • Group presentation (35%)
  • Presentation slides (5%)


The Dissertation module will equip you with the relevant skills, knowledge and understanding to embark on your own research project. You will have the choice of three dissertation pathways:
  • A desk based research project that could be set by an organisation or could be a subject of the student's choice
  • A project that involves collection of primary data from within an organisation or based on lab and/or field experiments
  • An Internship within an organisation during which time students will complete a project as part of their role in agreement with the organisation (subject to a suitable placement position being obtained)
  • By undertaking a dissertation at master's level, you will achieve a high level of understanding in your chosen subject area and will produce a written thesis or project report which will discuss your research in more detail.

Learning Outcomes

On successful completion of this module, you should be able to demonstrate knowledge and understanding of:
  • The importance of project planning
  • The importance of a clear hypothesis or research question
  • The ethical implications of research
  • The relevant empirical data and methodologies for data collection or knowledge assimilation for the subject area
  • Methods of data analysis and their suitability for the intended data
  • The areas of expertise or publications of the major individuals or organisations in the subject or business area
  • The previous research or current knowledge in the specific subject or business area
  • Theoretical perspectives relevant to your chosen topic
  • The most effective methods of presentation for data or knowledge
  • Developing a clear, coherent and original research question, hypothesis or business problem in a suitable subject area
  • Synthesising relevant sources (e.g. research literature, primary data) to construct a coherent argument in response to your research question, hypothesis or business problem
  • Analysing primary or secondary data collected by an appropriate method
  • Critically evaluating data collected in context with previously published knowledge or information
  • Engaging in critical debate and argumentation in written work
  • Applying principles of good scholarly practice to your written work
  • Performing appropriate literature searching/business information searching using library databases or other reputable sources
  • Planning a research project and producing a realistic gantt chart demonstrating your intended timelines
  • Synthesising information from appropriate sources
  • Demonstrating rational use of research method tools
  • Selecting and using appropriate investigative and research skills
  • Demonstrating effective project planning skills
  • Finding and evaluating scholarly sources
  • Engaging in critical reasoning, debate and argumentation
  • Demonstrating effective report writing skills
  • Recognising and using resources effectively
  • Successfully managing a project from idea to completion
  • Demonstrating commercial awareness or the impact of knowledge transfer in a business or research environment.


100% Coursework consisting of:
  • Research proposal (10%)
  • Dissertation report (90%)

Optional modules (choose one)

Creative Business Models

Teaching on this module will include: market analysis and research, risk analysis, strategy and positioning, finance, marketing, competitor and cooperative analysis, supply chain analysis, staffing, legal (including IP), governance, value proposition and revenue sources.
The aims of this module are to develop your awareness of the scope and diversity of business models within the creative industries and to develop your understanding of the relationships between business model innovation, technological advancement and creative industry evolution.

Learning Outcomes

On completion of this module you should be able to:
  • Critically reflect on and provide well-grounded analysis of the elements of a business model which contribute to success in the creative industries in the context of the wider business environment
  • Identify the creative industries and what makes them distinct from other kinds of businesses, with a particular focus on creativity and technology
  • Analyse the elements that constitute a business model through exploring the history of their development in the creative industries and subsequent innovation over time
  • Critically assess a potential product or service
  • Develop the strategic positioning of a novel business idea
  • Evaluate and critically determine the likely commercial opportunities and risks for the business model in an intended creative commercial environment
  • Identify key commercial drivers in different creative business models
  • Evaluate the business model elements required for financial success in a specific creative commercial environment
  • Apply critical analysis to existing creative industry business models and anticipate future relevant innovations due to marketplace trends
  • Interpret complex commercial environments
  • Demonstrate effective communication to persuade and influence stakeholders
  • Evaluate business needs for expert intervention
  • Demonstrate effective report writing skills
  • Demonstrate good oral communication and presentation skills
  • Demonstrate an ability to evaluate a commercial opportunity.


  • Presentation (25%)
  • Coursework (75%)

Intellectual Property

This module will include aspects of intellectual property law, the types of intellectual property, using intellectual property for commercial advantage, how to apply for intellectual property, and intellectual property database searching.

The aim of this module is to equip students with a knowledge of the various types of intellectual property, searching intellectual property databases, the legal basis of intellectual property rights, the application process for obtaining intellectual property and its importance to the innovation process and the entrepreneur.

Learning Outcomes

On completion of this module students should be able to:

  • Explain the importance of intellectual property as an asset
  • Understand the complexity of IP law and the protection process
  • Know the commercial value of the various types of intellectual property
  • Interpret data and information in order to make effective decisions
  • Perform intellectual property searches
  • Provide advice on company strategy
  • Select and use appropriate investigative and research skills
  • Demonstrate effective report writing skills
  • Work effectively in a team
  • Demonstrate good oral communication and presentation skills
  • Recognise and use their resources effectively
  • Demonstrate problem solving capability
  • Demonstrate a creative approach to communication.


  • Group Presentation (25%)
  • Case study (75%)

Family Businesses

This module examines the factors influencing family-owned and managed businesses, including key research and methodical approaches to better understand entrepreneurship and innovation in family firms. Insights into the academic theories behind family business are also identified, as well as approaches into family firms and strategic choices.

Learning outcomes  

By the end of the module, you should have:

  • a critical appreciation of the different types of family business
  • a critical appreciation of the link between 'family' and strategic choices
  • a critical appreciation of family dynamics and the 'family' effect on the business
  • a critical appreciation of the approaches developed by researchers in attempting to understand family firms
  • a firm academic and empirical understanding of the dimensions and role of family firms in a modern economy
  • the ability to interpret and contextualize commentary and analysis relating to the field
  • select and use appropriate investigative and research skills
  • demonstrate effective essay/report writing skills
  • demonstrate a positive attitude towards a challenge.


  • Presentation (25%)
  • Essay (75%)

Institutional Foundations of Capitalism and Entrepreneurship

By studying Institutional Foundations of Capitalism and Entrepreneurship, you will understand the nature the institutions that structure modern market economies. You will appreciate how key institutions interlock together to create circumstances for innovation, entrepreneurship and growth, alonside appreciating the importance of institutional analysis for economic and business policy-making.

This module aims to: provide students with an understanding of the institutions underlying modern market economies and of the institutional conditions that enable finance, innovation and entrepreneurship; introduce students to prominent multi-disciplinary approaches to the analysis of economic institutions; and introduce students to some key methods used for theoretical and empirical research in this area.

Learning outcomes

On completion of this module students should be able to:

  • Explain the general nature of institutions and organizations and their role in modern market economies
  • Describe the particular institutional features of property, markets, finance, corporations and states, and their functions in modern market economies
  • Compare and contrast the diverse and uneven evolution of these institutions in different countries
  • Critically evaluate some prominent but different approaches to the analysis of economic institutions
  • Identify the drivers of economic and business activity in modern market economies
  • Summarise the key roles of different institutions in modern market economies
  • Critically evaluate different theoretical approaches in the area
  • Grasp abstract concepts and deploy them in complex empirical circumstances
  • Develop some capacity for interdisciplinary research
  • Critically evaluate theories and methods used to analyse economic and business activity.


Assessment consists of 100% coursework, broken down into two assignments (3,000 words in total).

Optional modules (choose one)

Business Statistics

By the end of this module you will be able to make informed assessments of the design and construction of quantitative data sources and their implications for analyses in support of business decisions. You will learn how to appropriately prepare and analyse quantitative data using statistical software and will apply and interpret a range of forms of statistical analysis competently.
The module will focus on concepts, methods and skills central to quantitative analysis, including data collection approaches and concept operationalisation. Coverage of techniques will extend from bivariate to multivariate analysis approaches, but also include techniques relevant to specific analytical goals (e.g. factor analysis, principal components analysis and cluster analysis).

Learning Outcomes

On completion of this module students should be able to:
  • Formulate quantitative research questions suitable to statistical analysis
  • Execute and evaluate basic statistical analyses
  • Identify questions requiring quantitative analysis
  • Identify data suitable for statistical analysis
  • Perform and evaluate the results of basic
  • Be able to identify threats to validity in existing quantitative research
  • Apply basic robustness improving techniques to ensure validity of quantitative research
  • Gain facility with general introductory level probability and statistics.


  • Assignment (30%)
  • In-class test (70%)

New Venture Creation

The aims of this module are to equip students with background knowledge of business planning and strategy execution with simulated experience of running a company. We will look at a variety of frameworks for assessing entrepreneurs, products, markets, industries and operations to understand the importance of thorough market/product analysis and the operation of a new venture and the dynamic nature of strategy. Conceptual foundations are matched with practical training to enable students to formulate and execute their business strategies.

Learning Outcomes

  • The complexity of running a new business
  • Critical assessment of a potential product or service
  • Strategic positioning of a product
  • Analyse data and information in order to make effective decisions
  • Recognise and apply self-reflection for personal development
  • Demonstrate rational use of business tools/frameworks to analyse company performance and implement decisions
  • Demonstrate effective communication to persuade and influence stakeholders
  • Select and use appropriate investigative and research skills
  • Demonstrate effective report writing skills
  • Work effectively in a team and demonstrate recognition of an individual contributions to a group activity
  • Demonstrate a positive attitude towards a commercial opportunity
  • Successfully manage a project from idea to completion.


Assessment is made up of 1 x group report of 3,000 words (100%), which will be adjusted according to peer review feedback.

Managerial Economics

This module will serve as the foundation of competitive strategy, by developing your understanding of economic profit drivers, firm competition, price discrimination, integration, and strategic interaction between firms and economic externalities. Topics will include market dynamics and surplus, production, competitive environments from monopoly to oligopoly to perfect competition, factor markets, vertical and horizontal mergers and integration, strategic interaction between firms and economic externalities in the context of public goods.

Learning Outcomes

On successful completion of the module, you should be able to:
  • Predict the effect of market forces on supply, demand and prices
  • Comprehend competitors' strategic response in decision making
  • Create pricing schemes to maximise profits
  • Evaluate the consequences of horizontal and vertical mergers
  • Critically analyse competitive environments for advantage
  • Identify key drivers of firms' competitive positioning
  • Recognise the role of and manipulating market forces for profitability
  • Ability to analyse press articles to understand economic consequences for firms in a competitive landscape
  • Development of strategic thinking, namely to consider how competitors will react to market manoeuvers
  • Critically reason over incentives in managing individual (e.g. consumer, employee or shareholder) behaviour.


Assessment is made up of a 100%, 2 hour in-class test.

Future career prospects

Whether you wish to pursue a career in the creative industries, in an innovative SME, an established organisation or self-employment, this programme will help you to develop a robust understanding of business topics and the innovation process coupled with practical skills that will be fundamental to your success in the current marketplace.

Your personal development

The careers and employability support on offer at Loughborough University London has been carefully designed to give you the best possible chance of securing your dream role.

Loughborough University London is the first of its kind to develop a suite of careers-focused activities and support that is positioned as the underpinning of every student’s programme. Opportunities include employability assessments, group projects set by a real businesses and organisations, company site visits and organisation-based dissertation opportunities.


You can expect to complete a variety of individual and group essays and reports, as well as peer review, presentations, projects and case studies. Your dissertation will be an extended written document (10,000 words).

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