Dr Yang Zhao

Lecturer, Institute for Innovation and Entrepreneurship

Dr Yang Zhao

Yang is a Lecturer in the Institute for Innovation and Entrepreneurship, with research interests in business model innovation and digital entrepreneurship.

Prior to joining Loughborough University London, Yang worked as a Lecturer at the University of Glasgow. Yang holds a PhD from the University of Glasgow.

Yang's research interests lie in the antecedents, consequences and processes of business model design and business model innovation. Yang widely collaborates with entrepreneurial ventures, particularly in the Internet and digital industry, exploring the development and evolution of their business models. To translate her research into impact, Yang closely engages in creating a two-way-flow of knowledge exchange with industrial partners (e.g. St Andrew's First Aid Training and Supplies), industrial associations (e.g. China Electronic Commerce Expert Service Centre), and the government.

Academic background

Yang obtained her MSc in International Business and Entrepreneurship at the University of Glasgow. She graduated from the University of Glasgow with the Adam Smith Business School Prize for PhD Excellence. Her PhD research investigates twelve digital ventures in the Chinese Online Group Buying industry, exploring the business model evolution and the associated firm performance of the digital start-ups.

During her PhD study, Yang also worked as the research assistant in the British Academy funded project "Case Study Sampling: A Study of Practices in International Business". The co-authored paper titled "Demystifying Case Study Selection in IB research" was selected for the Best Paper Award in British Academy of Management Conference in 2015.

Current research and collaborations

Yang’s research involves colleagues from universities such as the University of Glasgow, the University of Aberdeen, the University of Leeds, Lancaster University, Stockholm University and Peking University.

Business model innovation

Collaborating with digital ventures, Yang is interested in how companies compete on the basis of business model innovations in the digital age.

Digital entrepreneurship

Yang is also interested in the value in digital innovations and the pathways to growth in digital ventures. For example, studying twelve digital ventures in the Online Group Buying industry in China, Yang’s work explores the longitudinal dynamics of value capture in digital innovations.

Current PhD / research supervisions

Yang is interested in co-supervising PhD researchers in the area of entrepreneurship. In particular, Yang welcomes topics in relation to the design, innovation and implementation of business models.

Interests and activities

Yang is affiliated with several academic societies: Academy of Management (AoM) and Strategic Management Society (SMS). Yang is one of the board directors of St Andrew’s First Aid Training and Supplies, responsible for the digitisation of the social enterprise. Yang is also the executive sectary of the China Electronic Commerce Expert Service Centre. Collaborating with scholars worldwide, the centre aims to provide consultancy services to companies that seek for transformations by adopting the Internet.

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