Bob Olukoya Esq
Investigating the effect of corruption in sport on sponsorship, fandom and sporting excellence in Nigeria
Bob is a doctoral researcher within the Institute of Sport Business. A legal practitioner of over 20 years, Bob is keen to use this research to contribute to the sporting rebirth in Nigeria particularly and the African continent in general.
Bob has a law degree (LLB) from Middlesex University, Master of Laws (LLM) from Queen Mary & Westfield College, University of London and a Master of Science degree in Sport Management from Birkbeck, University of London. He is also a graduate of the prestigious Nigerian Law School, Barrister-at-Law (B.L.). Bob has attended various professional development courses in law and sport management. He is currently a board member of the European Association for Sport Management (EASM).
PhD research description
Bob's research is investigating how corruption in Nigerian sport had affected sponsorship, fandom (recruitment, retention & attendance at sporting event) and sporting excellence in boxing, football, swimming and basketball since 1999. Corrupt acts/practices is viewed from the lens of athletes, coaches, officials and administrators as perpetrators or facilitators. This research aim to be a thorough interrogation of sport and its relationship with corruption using the four case study sports. It is not a witch-hunt or name and shame exercise. Rather, it is a sincere endeavour to contribute through the recommendations that will follow to the rebirth of sport in Nigeria and become a template for other African countries and beyond. It is generally assumed that Nigeria, a country of over 180million people is a sport loving nation and also blessed with sporting talents. At least 3 former British and World heavyweight champions are of Nigerian origin (Herbie Hide, James Oyebola and Anthony Joshua). What then is holding back Nigerian sport? Corruption? This research aims to investigate.