Bob Olukoya Esq

Investigating the effect of corruption in sport on sponsorship, fandom and sporting excellence in Nigeria

Bob is a doctoral researcher within the Institute of Sport Business. A legal practitioner of over 20 years, Bob is keen to use this research to contribute to the sporting rebirth in Nigeria particularly and the African continent in general.

Bob has a law degree (LLB) from Middlesex University, Master of Laws (LLM) from Queen Mary & Westfield College, University of London and a Master of Science degree in Sport Management from Birkbeck, University of London. He is also a graduate of the prestigious Nigerian Law School, Barrister-at-Law (B.L.). Bob has attended various professional development courses in law and sport management. He is currently a board member of the European Association for Sport Management (EASM). 

PhD research description

Bob's research is investigating how corruption in Nigerian sport had affected sponsorship, fandom (recruitment, retention & attendance at sporting event) and sporting excellence in boxing, football, swimming and basketball since 1999. Corrupt acts/practices is viewed from the lens of athletes, coaches, officials and administrators as perpetrators or facilitators. This research aim to be a thorough interrogation of sport and its relationship with corruption using the four case study sports. It is not a witch-hunt or name and shame exercise. Rather, it is a sincere endeavour to contribute through the recommendations that will follow to the rebirth of sport in Nigeria and become a template for other African countries and beyond. It is generally assumed that Nigeria, a country of over 180million people is a sport loving nation and also blessed with sporting talents. At least 3 former British and World heavyweight champions are of Nigerian origin (Herbie Hide, James Oyebola and Anthony Joshua). What then is holding back Nigerian sport? Corruption? This research aims to investigate.

PhD supervisors

Bob's PhD is supervised by Dr Holly Collison and Professor Aaron Smith

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