Bob Olukoya Esq

Exploring the impact of corruption on basketball and football sponsorship in Nigeria using stakeholder theory approach

Bob is a doctoral researcher within the institute of Sport Business. His research focuses on exploring ways of reversing sponsors apathy in Nigerian sport. Especially the 'myth' about corruption.

Bob has a law degree (LLB) from Middlesex University, Master of Laws (LLM) from Queen Mary & Westfield College, University of London and a Master of Science degree in Sport Management from Birkbeck, University of London. He is also a graduate of the prestigious Nigerian Law School, Barrister-at-Law (B.L.). Bob has attended various professional development courses in law and sport management. He was a former board member of the prestigious European Association for Sport Management (EASM).

PhD research description

Bob's research is investigating the impact of corruption on sport sponsorship, using football and basketball as case studies. The 'myth' in Nigeria is that corruption is the cause of all ills afflicting the society. Bob strongly disagrees. Other sectors in Nigeria continue to thrive despite 'corruption'. Why is the case of sport different? The stakeholder theory lens, which will allow for the interrogation of the role of all stakeholder in Nigerian sport from the sponsorship perspective will be applied in this study. Nigeria has an estimated population of over 190m, with over 60% under 40 (NBS, 2020). It is indeed a sporting nation blessed with all the human and financial resources required to surpass the sporting achievements of the Jamaicans, Americans and Brazilians in athletics, basketball and soccer respectively. However, domestic and international sponsors continue to find the Nigerian sport industry, unattractive. Why?

PhD supervisors

Bob's PhD is supervised by Dr Holly Collison and Professor Aaron Smith

Interests and activities

Playing golf and travelling.

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